Rascasse Audience Intelligence

Howard University Audience in United States

A data profile of the people who buy, follow and care about Howard University in United States — modelled from more than twelve digital signal sources. Howard University has an estimated audience of 2,228,778 people in United States.

#56among University in United States#1013among POI in United States#1010in Business & Career

The average Howard University fan in United States is 32.3 years old, more female, and lives primarily in Maryland.

The audience is concentrated in Maryland, California, Texas.

Top brand affinities include Hair Extensions, Google Voice, Teyana Taylor, with strongest over-indexing on Hair Extensions (11.19× the country average).

Demographically, the Howard University audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Howard University fan in United States is more female, around 32.3 years old, with strong Career Orientation tendencies and a notable affinity for Hair Extensions.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Howard University profile in United States.

Audience size
2.2M
in United States
Gender
65.3%♀
34.7% male
Age
32.3
average years
Country rank
#13052
POI in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Howard University fans

65.3% are female, 34.7% are male, average age 32.3.

Fig. 02

Gender split

65.3%
Female
34.7%
Male
Demographic split for Howard University audience in United States
MetricValue
Female65.3%
Male34.7%
Average age32.3
Estimated audience size2,228,778
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Howard University audience in United States
Age bracketShare%
16-1937%
20-2924%
30-3918%
40-4914%
50+8%
Fig. 04

Worldwide distribution

85.6%

of the worldwide Howard University audience comes from United States.

Worldwide audience distribution share by country for Howard University
CountryShare
United States85.6%
Canada1.9%
United Kingdom1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Howard University audience in United States is strongest.

Fig. 05

Top regions by affinity

Howard University fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~90K14.13×
02Maryland~200K4.30×
03Virginia~100K2.01×
04Georgia~90K1.37×
05Delaware~8K1.35×
06New Jersey~60K1.12×
07North Carolina~70K1.11×
08Louisiana~30K1.04×
09New York~100K1.03×
10Connecticut~20K1.02×
11Mississippi~20K1.00×
12South Carolina~30K0.99×
13Massachusetts~40K0.94×
14Pennsylvania~70K0.92×
15Alabama~30K0.92×
16Illinois~60K0.82×
17Michigan~40K0.77×
18Tennessee~30K0.76×
19Rhode Island~5K0.76×
20Florida~100K0.72×
21Texas~100K0.71×
22Ohio~50K0.66×
23California~200K0.63×
24Missouri~20K0.62×
25Arkansas~10K0.62×
26Indiana~30K0.61×
27West Virginia~6K0.61×
28Vermont~2K0.59×
29Minnesota~20K0.57×
30Washington~20K0.56×
31Kentucky~20K0.56×
32Kansas~10K0.55×
33New Hampshire~5K0.54×
34Maine~4K0.53×
35Nevada~10K0.52×
36Wisconsin~20K0.50×
37Oklahoma~10K0.50×
38Nebraska~6K0.50×
39Hawaii~5K0.50×
40Colorado~20K0.49×
41Alaska~2K0.49×
42Oregon~10K0.48×
43North Dakota~2K0.47×
44Arizona~20K0.46×
45Iowa~9K0.46×
46South Dakota~2K0.44×
47Montana~3K0.42×
48New Mexico~4K0.40×
49Idaho~4K0.37×
50Utah~7K0.34×
Fig. 06

Affinity by region

Affinity by region — Howard University, United States
0.34×1.00×14.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Howard University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Howard University audience
#·InterestCategoryAffinity×
01RonaldinhoSports15.75×
02Hair ExtensionsBeauty & Wellness11.19×
03Google VoiceTechnology & Electronics10.23×
04Luther VandrossMusic & Radio9.58×
05John GoodmanMovies & TV9.02×
06Christian PulisicSports8.95×
07Teyana TaylorMovies & TV8.61×
08Digital audio workstationTechnology & Electronics6.56×
09Dakota JohnsonMovies & TV5.57×
10Internet celebrityInternet & Social Media4.48×
11High-definition televisionTechnology & Electronics3.52×
12Motivational speakingBusiness & Career3.27×
13Self-loveHealth2.65×
14TMZInternet & Social Media2.63×
15Hair productsBeauty & Wellness1.95×
16Pizza HutFood & Beverages1.91×
17ConcertsMusic & Radio1.81×
18ClothingFashion & Accessoires1.66×
19CosmeticsBeauty & Wellness1.56×
20Consumer electronicsTechnology & Electronics1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Howard University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Howard University audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.70×
Urban LifestyleOPEN1.52×
Community OrientationOPEN1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Howard University audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.81×
Pet OwnershipJOY0.83×
SustainabilityBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Howard University have in United States?

Howard University has an estimated audience of 2,228,778 people in United States, concentrated in Maryland and California.

02

What is the gender split and age of Howard University fans?

65.3% of Howard University fans are female, 34.7% are male, with an average age of 32.3 years.

03

Which brands do Howard University fans like most?

Howard University fans show strongest brand affinity for Hair Extensions (11.19×), Google Voice (10.23×), and Teyana Taylor (8.61×) over the country average.

04

Where do Howard University fans live in United States?

Howard University fans in United States are most concentrated in Maryland (reach ~200K), California (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Howard University fans also like?

Beyond Howard University itself, the audience over-indexes on Google Voice (10.23×), Teyana Taylor (8.61×), High-definition television (3.52×), and Ronaldinho (15.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Howard University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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