Howard University Audience in United States

Howard University logo

Howard University has an estimated audience of 2,228,778 people in United States. 65.3% are female, 34.7% are male, average age 32.3. Top regions: California, Texas, Maryland. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Product design, UK garage.

The average Howard University fan in United States is 32.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Maryland. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Howard University audience skews more female with an average age of 32.3, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Howard University fans

Demographic split for Howard University audience in United States
MetricValue
Female65.3%
Male34.7%
Average age32.3
Estimated audience size2,228,778

Audience persona

The typical Howard University fan in United States is more female, around 32.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Howard University in United States
RegionReachAffinity
California181,1770.74×
Texas150,8230.79×
Maryland149,6163.9×
New York148,3241.19×
Florida124,0200.82×
Virginia111,7732.06×
Georgia103,8091.51×
North Carolina80,2621.2×
Pennsylvania76,5161.02×
New Jersey72,7501.28×
Washington, District of Columbia70,78910.57×
Illinois67,4870.91×
Ohio48,2640.7×
Massachusetts47,6811.09×
Michigan46,7360.8×
Tennessee37,7790.85×
South Carolina35,8311.07×
Louisiana31,2471.09×
Alabama29,8580.96×
Washington29,1540.65×
Indiana25,8810.64×
Connecticut25,5431.14×
Missouri24,1700.67×
Arizona23,3570.51×
Minnesota19,7480.62×
Colorado19,5310.56×
Mississippi19,1101.04×
Wisconsin17,7990.53×
Kentucky15,9250.57×
Oregon13,6760.54×
Oklahoma13,4120.54×
Nevada12,1900.57×
Arkansas11,7430.64×
Kansas10,8970.62×
Iowa8,7250.48×
Delaware8,4441.37×
Utah7,2620.36×
West Virginia6,1260.59×
Rhode Island5,5600.78×
Nebraska5,5260.49×
Hawaii4,9350.52×
New Hampshire4,8320.55×
Maine4,2530.53×
New Mexico4,2430.38×
Idaho3,8160.34×
Vermont2,1740.56×
Montana2,0490.33×
Alaska1,7660.37×
North Dakota1,6600.36×
South Dakota1,6520.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Howard University audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.65×Technology & Electronics
Product design3.16×Business & Career
UK garage6.54×Music & Radio
Israel2.52×Travel & Leisure
Historic site4.56×Arts & Culture
The Historian16.48×Literature
Isometric exercise8.68×Sports
Eurail16.57×Cars & Mobility
Litter box1.57×Pets & Animals
Joshua Jackson3.38×Movies & TV
Pro-Ject3.01×Music & Radio
Bank account1.8×Business & Career
Vocal harmony3.21×Music & Radio
Harlow8.31×Travel & Leisure
Guitarist (magazine)7.39×Music & Radio
Fairy godmother4.68×Literature
Parral, Chihuahua9.01×Travel & Leisure
Stamp collecting2.84×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Howard University audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.65
Luxury OrientationPREMIUM1.61
Urban LifestyleOPEN1.21
Community OrientationOPEN1.2
Early Adopter MentalityPOWER1.15
MindfulnessBALANCE1.11

Worldwide distribution

Worldwide audience distribution share by country for Howard University
CountryShare
United States85.7%
Canada1.9%
United Kingdom1.8%

See Howard University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Howard University have in United States?

Howard University has an estimated audience of 2,228,778 people in United States, concentrated in California and Texas.

What is the gender split and age of Howard University fans?

65.3% of Howard University fans are female, 34.7% are male, with an average age of 32.3 years.

Which brands do Howard University fans like most?

Howard University fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.65×) over the country average.

Where do Howard University fans live in United States?

Howard University fans in United States are most concentrated in California (reach 181,177), Texas (reach 150,823), and Maryland (reach 149,616). These three regions account for the largest share of the active audience.

What other brands do Howard University fans also like?

Beyond Howard University itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.65×), Product design (3.16×), and UK garage (6.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Howard University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.