Hydrangea Audience in United States

Hydrangea logo

Hydrangea has an estimated audience of 621,686 people in United States. 86.6% are female, 13.4% are male, average age 47.2. Top regions: California, Texas, New York. Top brand affinities: Hibachi, Governor of Michigan, Elsword, Goop, Fairy godmother.

The average Hydrangea fan in United States is 47.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hibachi, Governor of Michigan, Elsword, with strongest over-indexing on Hibachi (9.66× the country average). Demographically, the Hydrangea audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Hydrangea fans

Demographic split for Hydrangea audience in United States
MetricValue
Female86.6%
Male13.4%
Average age47.2
Estimated audience size621,686

Audience persona

The typical Hydrangea fan in United States is more female, around 47.2 years old, with strong Design Affinity tendencies and a notable affinity for Hibachi.

Top regions in United States

Top regions ranked by reach for Hydrangea in United States
RegionReachAffinity
California57,0810.83×
Texas47,2730.88×
New York33,2320.96×
Florida33,0370.78×
Illinois22,4371.08×
North Carolina22,2701.19×
Georgia22,0891.15×
Michigan22,0291.36×
Pennsylvania21,7161.04×
Ohio20,7911.09×
New Jersey16,2831.03×
Virginia15,9471.05×
Massachusetts15,4571.26×
Tennessee14,0241.12×
Indiana13,7511.21×
Washington13,1541.05×
Missouri11,4661.14×
South Carolina11,1371.19×
Wisconsin10,3981.11×
Alabama10,0771.16×
Maryland9,9180.93×
Minnesota9,6641.08×
Kentucky9,3631.2×
Louisiana8,2681.03×
Connecticut8,0881.3×
Colorado7,9480.81×
Oregon7,6421.07×
Oklahoma7,4231.08×
Arizona7,4050.58×
Arkansas6,4901.27×
Iowa5,5461.08×
Mississippi5,4111.06×
Kansas5,2771.08×
Utah5,2700.95×
Idaho3,4831.12×
Nebraska3,3751.08×
Nevada3,3110.55×
West Virginia2,8390.98×
New Hampshire2,7391.12×
Maine2,6241.18×
Rhode Island2,3511.19×
New Mexico1,9120.61×
Hawaii1,5930.6×
Delaware1,5540.91×
Washington, District of Columbia1,4930.8×
Montana1,3950.81×
South Dakota1,1860.83×
Vermont1,1321.04×
North Dakota1,0820.85×
Alaska7110.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hydrangea audience
BrandAffinityCategory
Hibachi9.66×Food & Beverages
Governor of Michigan8.93×Politics & Society
Elsword19.62×Games
Goop5.99×Internet & Social Media
Fairy godmother8.13×Literature
headspace9.94×Health
Google Home6.47×Technology & Electronics
Cherish (group)10.66×Music & Radio
Emperor Entertainment Group11.3×Business & Career
Wok6.04×Food & Beverages
Israel1.79×Travel & Leisure
Vocal harmony3.44×Music & Radio
Bank account1.85×Business & Career
Grace Slick6.42×Music & Radio
Grinch2.94×Movies & TV
Historic site3.1×Arts & Culture
Hipster6.66×Politics & Society
Kikar HaShabbat10.49×News
Jeep Wagoneer3.52×Cars & Mobility
Ira Glass10.59×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hydrangea audience
TraitClusterScore
Design AffinityPREMIUM1.79
DIY MentalityTHRILL1.77
CreativityOPEN1.52
IndulgenceJOY1.45
Price SensitivityPREMIUM1.43
Family OrientationCONSERVATISM1.41

Worldwide distribution

Worldwide audience distribution share by country for Hydrangea
CountryShare
United States19.3%
Japan7.3%
Brazil6.6%

See Hydrangea audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Hydrangea have in United States?

Hydrangea has an estimated audience of 621,686 people in United States, concentrated in California and Texas.

What is the gender split and age of Hydrangea fans?

86.6% of Hydrangea fans are female, 13.4% are male, with an average age of 47.2 years.

Which brands do Hydrangea fans like most?

Hydrangea fans show strongest brand affinity for Hibachi (9.66×), Governor of Michigan (8.93×), and Elsword (19.62×) over the country average.

Where do Hydrangea fans live in United States?

Hydrangea fans in United States are most concentrated in California (reach 57,081), Texas (reach 47,273), and New York (reach 33,232). These three regions account for the largest share of the active audience.

What other brands do Hydrangea fans also like?

Beyond Hydrangea itself, the audience over-indexes on Governor of Michigan (8.93×), Elsword (19.62×), Goop (5.99×), and Fairy godmother (8.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hydrangea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.