Hypermart Audience in United States
Hypermart has an estimated audience of 403,365 people in United States. 77.1% are female, 22.9% are male, average age 37.9. Top regions: California, Virginia, Texas. Top brand affinities: Sussex Spaniel, Ethical living, Erzberg Rodeo, Erickson Coaching International, Santa Eulària des Riu.
The average Hypermart fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Virginia, Texas. Top brand affinities include Sussex Spaniel, Ethical living, Erzberg Rodeo, with strongest over-indexing on Sussex Spaniel (2.01× the country average). Demographically, the Hypermart audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Hypermart fans
| Metric | Value |
|---|---|
| Female | 77.1% |
| Male | 22.9% |
| Average age | 37.9 |
| Estimated audience size | 403,365 |
Audience persona
The typical Hypermart fan in United States is more female, around 37.9 years old, with strong Mindfulness tendencies and a notable affinity for Sussex Spaniel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 65,802 | 1.48× |
| Virginia | 47,001 | 4.78× |
| Texas | 44,388 | 1.28× |
| New York | 28,021 | 1.24× |
| Florida | 24,313 | 0.89× |
| Washington | 20,516 | 2.54× |
| Illinois | 11,069 | 0.82× |
| New Jersey | 10,315 | 1.01× |
| Pennsylvania | 9,191 | 0.68× |
| Kentucky | 8,390 | 1.66× |
| Georgia | 8,215 | 0.66× |
| Tennessee | 8,121 | 1× |
| Missouri | 7,608 | 1.17× |
| North Carolina | 7,477 | 0.62× |
| Oregon | 7,297 | 1.58× |
| Ohio | 7,275 | 0.59× |
| Massachusetts | 7,223 | 0.91× |
| Kansas | 6,864 | 2.16× |
| Michigan | 6,843 | 0.65× |
| South Carolina | 6,285 | 1.04× |
| Colorado | 5,810 | 0.91× |
| Arizona | 5,572 | 0.68× |
| Maryland | 5,092 | 0.73× |
| Indiana | 4,268 | 0.58× |
| Minnesota | 4,105 | 0.71× |
| Washington, District of Columbia | 3,513 | 2.9× |
| Alabama | 3,423 | 0.61× |
| Nevada | 3,374 | 0.86× |
| Louisiana | 2,956 | 0.57× |
| Arkansas | 2,954 | 0.89× |
| Connecticut | 2,805 | 0.69× |
| Oklahoma | 2,748 | 0.61× |
| Wisconsin | 2,723 | 0.45× |
| Utah | 2,628 | 0.73× |
| Iowa | 2,348 | 0.71× |
| Mississippi | 2,190 | 0.66× |
| Hawaii | 2,008 | 1.16× |
| Idaho | 1,607 | 0.79× |
| West Virginia | 1,205 | 0.64× |
| New Mexico | 914 | 0.45× |
| Alaska | 869 | 1.01× |
| Nebraska | 864 | 0.43× |
| Maine | 852 | 0.59× |
| New Hampshire | 772 | 0.49× |
| Delaware | 716 | 0.64× |
| Montana | 699 | 0.62× |
| Rhode Island | 692 | 0.54× |
| South Dakota | 690 | 0.74× |
| Vermont | 681 | 0.96× |
| North Dakota | 672 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sussex Spaniel | 2.01× | Pets & Animals |
| Ethical living | 1.89× | Politics & Society |
| Erzberg Rodeo | 1.51× | Sports |
| Erickson Coaching International | 1.84× | Business & Career |
| Santa Eulària des Riu | 1.88× | Travel & Leisure |
| Escuela Libre de Derecho | 1.62× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.1% |
| Indonesia | 26.9% |
| United Kingdom | 6.3% |
See Hypermart audiences in other countries
More Supermarket audiences in United States
- Walmart (94,971,264)
- Costco (72,175,459)
- Whole Foods Market (63,309,537)
- Aldi (62,997,749)
- J. C. Penney (37,630,906)
Frequently asked questions
How many fans does Hypermart have in United States?
Hypermart has an estimated audience of 403,365 people in United States, concentrated in California and Virginia.
What is the gender split and age of Hypermart fans?
77.1% of Hypermart fans are female, 22.9% are male, with an average age of 37.9 years.
Which brands do Hypermart fans like most?
Hypermart fans show strongest brand affinity for Sussex Spaniel (2.01×), Ethical living (1.89×), and Erzberg Rodeo (1.51×) over the country average.
Where do Hypermart fans live in United States?
Hypermart fans in United States are most concentrated in California (reach 65,802), Virginia (reach 47,001), and Texas (reach 44,388). These three regions account for the largest share of the active audience.
What other brands do Hypermart fans also like?
Beyond Hypermart itself, the audience over-indexes on Ethical living (1.89×), Erzberg Rodeo (1.51×), Erickson Coaching International (1.84×), and Santa Eulària des Riu (1.88×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Hypermart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.