Rascasse Audience Intelligence

Hypermart Target Market in United States

A data profile of the people who buy, follow and care about Hypermart in United States — modelled from more than twelve digital signal sources. Hypermart has an estimated audience of 459,327 people in United States.

#65among Supermarket in United States#3967among Brand in United States#537in Shopping

The average Hypermart fan in United States is 37.9 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, California, Texas.

Top brand affinities include Instant noodle, Sustainable products, Tulip, with strongest over-indexing on Instant noodle (9.12× the country average).

Demographically, the Hypermart audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 18 brand affinities and 50 regions tracked by Rascasse.

The typical Hypermart fan in United States is more female, around 37.9 years old, with strong Mindfulness tendencies and a notable affinity for Instant noodle.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hypermart profile in United States.

Audience size
459K
in United States
Gender
77.1%♀
22.9% male
Age
37.9
average years
Country rank
#38484
Brand in United States
Fig. 01

Search interest · 12-month trend

+367%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hypermart

77.1% are female, 22.9% are male, average age 37.9.

Fig. 02

Gender split

77.1%
Female
22.9%
Male
Demographic split for Hypermart audience in United States
MetricValue
Female77.1%
Male22.9%
Average age37.9
Estimated audience size459,327
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Hypermart audience in United States
Age bracketShare%
16-196%
20-2941%
30-3923%
40-4916%
50+13%
Fig. 04

Worldwide distribution

35.8%

of the worldwide Hypermart audience comes from United States.

Worldwide audience distribution share by country for Hypermart
CountryShare
United States35.8%
Indonesia25.6%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hypermart audience in United States is strongest.

Fig. 05

Top regions by affinity

Hypermart customers by region in United States
#RegionReachAffinity×
01Ohio~200K12.59×
02Virginia~20K2.48×
03Kansas~8K2.47×
04Colorado~10K1.54×
05Vermont~1K1.42×
06Iowa~4K1.30×
07Washington, District of Columbia~2K1.30×
08Nebraska~2K1.24×
09Maine~2K1.24×
10Mississippi~4K1.19×
11New Hampshire~2K1.13×
12Illinois~10K1.11×
13Washington~9K1.11×
14Texas~40K1.05×
15Missouri~7K1.02×
16Pennsylvania~10K1.01×
17South Dakota<1K0.99×
18New York~20K0.94×
19Oklahoma~4K0.94×
20California~40K0.93×
21Arkansas~3K0.93×
22Kentucky~5K0.92×
23Alaska<1K0.92×
24New Jersey~9K0.87×
25West Virginia~2K0.82×
26North Dakota<1K0.80×
27Oregon~4K0.78×
28Alabama~4K0.74×
29Hawaii~1K0.73×
30Montana<1K0.73×
31Rhode Island<1K0.72×
32Minnesota~4K0.71×
33Delaware<1K0.71×
34Louisiana~4K0.69×
35Indiana~5K0.68×
36Wisconsin~4K0.67×
37Idaho~1K0.67×
38Michigan~7K0.66×
39Connecticut~3K0.64×
40Tennessee~5K0.63×
41New Mexico~1K0.63×
42Nevada~2K0.62×
43Massachusetts~5K0.61×
44Florida~20K0.59×
45North Carolina~7K0.57×
46South Carolina~3K0.57×
47Georgia~7K0.55×
48Utah~2K0.54×
49Maryland~3K0.50×
50Arizona~4K0.44×
Fig. 06

Affinity by region

Affinity by region — Hypermart, United States
0.44×1.00×12.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hypermart audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hypermart audience
#·InterestCategoryAffinity×
01Instant noodleFood & Beverages9.12×
02TulipHome & Garden3.78×
03Sustainable productsPolitics & Society2.16×
04The White CompanyLiterature1.98×
05Fine DiningFood & Beverages1.98×
06Islamic bankingBusiness & Career1.96×
07Baltic SeaTravel & Leisure1.92×
08VeganzShopping1.77×
09HoneymoonKids & Family1.74×
10Birkin bagFashion & Accessoires1.69×
11Kosher foodsFood & Beverages1.62×
12Veggie burgerFood & Beverages1.61×
13Christmas GiftKids & Family1.60×
14Handmade GiftsKids & Family1.57×
15SelfridgesShopping1.57×
16Pre-engagement ringFashion & Accessoires1.56×
17Gin and tonicFood & Beverages1.52×
18McCaféFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hypermart audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hypermart audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hypermart audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hypermart's target market in United States?

Hypermart's target market in United States covers an estimated 459,327 people, concentrated in Ohio and California.

02

What is the gender split and age of Hypermart customers?

77.1% of the Hypermart audience are female, 22.9% are male, with an average age of 37.9 years.

03

Which brands do Hypermart fans like most?

Hypermart fans show strongest brand affinity for Instant noodle (9.12×), Sustainable products (2.16×), and Tulip (3.78×) over the country average.

04

Where do Hypermart fans live in United States?

Hypermart fans in United States are most concentrated in Ohio (reach ~200K), California (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Hypermart fans also like?

Beyond Hypermart itself, the audience over-indexes on Sustainable products (2.16×), Tulip (3.78×), Christmas Gift (1.6×), and Honeymoon (1.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Hypermart audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hypermart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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