Idaho Statesman Audience in United States
Idaho Statesman has an estimated audience of 439,239 people in United States. 55.1% are female, 44.9% are male, average age 42.1. Top regions: Idaho, Washington, Utah. Top brand affinities: Stamp collecting, Historic site, Goop, Governor of Michigan, Fairy godmother.
The average Idaho Statesman fan in United States is 42.1 years old, more female, and lives primarily in Idaho. The audience is concentrated in Idaho, Washington, Utah. Top brand affinities include Stamp collecting, Historic site, Goop, with strongest over-indexing on Stamp collecting (5.26× the country average). Demographically, the Idaho Statesman audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Idaho Statesman fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 42.1 |
| Estimated audience size | 439,239 |
Audience persona
The typical Idaho Statesman fan in United States is more female, around 42.1 years old, with strong Risk Appetite tendencies and a notable affinity for Stamp collecting.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Idaho | 98,684 | 44.8× |
| Washington | 4,617 | 0.52× |
| Utah | 3,983 | 1.01× |
| Oregon | 3,862 | 0.77× |
| California | 3,219 | 0.07× |
| Arizona | 2,206 | 0.25× |
| Montana | 1,377 | 1.13× |
| Colorado | 1,238 | 0.18× |
| Texas | 917 | 0.02× |
| Nevada | 747 | 0.18× |
| New York | 708 | 0.03× |
| Florida | 707 | 0.02× |
| Minnesota | 426 | 0.07× |
| Illinois | 380 | 0.03× |
| Wyoming | 292 | 0.45× |
| New Mexico | 286 | 0.13× |
| North Carolina | 275 | 0.02× |
| Pennsylvania | 271 | 0.02× |
| Ohio | 262 | 0.02× |
| Virginia | 260 | 0.02× |
| Washington, District of Columbia | 221 | 0.17× |
| Georgia | 214 | 0.02× |
| Hawaii | 202 | 0.11× |
| Maryland | 188 | 0.02× |
| Wisconsin | 182 | 0.03× |
| Kentucky | 180 | 0.03× |
| Michigan | 175 | 0.02× |
| South Carolina | 169 | 0.03× |
| Massachusetts | 168 | 0.02× |
| New Jersey | 145 | 0.01× |
| Iowa | 144 | 0.04× |
| Tennessee | 144 | 0.02× |
| Nebraska | 144 | 0.07× |
| Alaska | 132 | 0.14× |
| Indiana | 123 | 0.02× |
| Kansas | 123 | 0.04× |
| Missouri | 119 | 0.02× |
| Oklahoma | 111 | 0.02× |
| North Dakota | 88 | 0.1× |
| Louisiana | 84 | 0.01× |
| Maine | 84 | 0.05× |
| Alabama | 73 | 0.01× |
| Mississippi | 66 | 0.02× |
| South Dakota | 63 | 0.06× |
| Arkansas | 59 | 0.02× |
| Connecticut | 59 | 0.01× |
| West Virginia | 55 | 0.03× |
| Rhode Island | 51 | 0.04× |
| New Hampshire | 45 | 0.03× |
| Vermont | 43 | 0.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stamp collecting | 5.26× | Home & Garden |
| Historic site | 4.32× | Arts & Culture |
| Goop | 4.1× | Internet & Social Media |
| Governor of Michigan | 5.26× | Politics & Society |
| Fairy godmother | 5.26× | Literature |
| Wok | 4.26× | Food & Beverages |
| Vocal harmony | 2.84× | Music & Radio |
| Kendra Scott | 1.81× | Fashion & Accessoires |
| Grinch | 2.44× | Movies & TV |
| headspace | 5.26× | Health |
| Hibachi | 4.37× | Food & Beverages |
| Hipster | 5.26× | Politics & Society |
| JDSU | 1.65× | Business & Career |
| Google Home | 3.33× | Technology & Electronics |
| TV Fanatic | 5.25× | Movies & TV |
| Cherish (group) | 5.26× | Music & Radio |
| Grace Slick | 4.2× | Music & Radio |
| Mathcore | 3.73× | Music & Radio |
| Cam Ward | 1.74× | Sports |
| Home staging | 2.37× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.46 |
| Travelling | THRILL | 1.2 |
| Need for Security | CONSERVATISM | 1.19 |
| Quality Awareness | PREMIUM | 1.12 |
| Extroversion | THRILL | 1.11 |
| Sports Activity | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.1% |
| United Kingdom | 2.0% |
| Japan | 0.1% |
See Idaho Statesman audiences in other countries
More News audiences in United States
Frequently asked questions
How many fans does Idaho Statesman have in United States?
Idaho Statesman has an estimated audience of 439,239 people in United States, concentrated in Idaho and Washington.
What is the gender split and age of Idaho Statesman fans?
55.1% of Idaho Statesman fans are female, 44.9% are male, with an average age of 42.1 years.
Which brands do Idaho Statesman fans like most?
Idaho Statesman fans show strongest brand affinity for Stamp collecting (5.26×), Historic site (4.32×), and Goop (4.1×) over the country average.
Where do Idaho Statesman fans live in United States?
Idaho Statesman fans in United States are most concentrated in Idaho (reach 98,684), Washington (reach 4,617), and Utah (reach 3,983). These three regions account for the largest share of the active audience.
What other brands do Idaho Statesman fans also like?
Beyond Idaho Statesman itself, the audience over-indexes on Historic site (4.32×), Goop (4.1×), Governor of Michigan (5.26×), and Fairy godmother (5.26×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Idaho Statesman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.