Ideal Home Audience in United States

Ideal Home logo

Ideal Home has an estimated audience of 753,142 people in United States. Top regions: Oklahoma, California, Texas. Top brand affinities: Lulu 黃路梓茵, Natural rubber, JDSU, Bank account, Nebraska Cornhuskers football.

Ideal Home fans in United States are concentrated in Oklahoma, with strong brand affinity for Lulu 黃路梓茵. The audience is concentrated in Oklahoma, California, Texas. Top brand affinities include Lulu 黃路梓茵, Natural rubber, JDSU, with strongest over-indexing on Lulu 黃路梓茵 (4.36× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Ideal Home fans

Demographic split for Ideal Home audience in United States
MetricValue
Estimated audience size753,142

Audience persona

The typical Ideal Home fan in United States shows strong Design Affinity tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Ideal Home in United States
RegionReachAffinity
Oklahoma233,96227.98×
California34,6630.42×
Texas22,1180.34×
Minnesota18,6981.73×
New Jersey16,9390.88×
New York15,7330.37×
Florida14,5170.28×
Indiana12,9320.94×
Illinois8,9620.36×
Michigan8,4160.43×
Wisconsin7,4740.66×
Pennsylvania6,4020.25×
Washington5,9360.39×
Arizona5,6620.37×
North Carolina5,6590.25×
Ohio5,5350.24×
Oregon5,2950.61×
Georgia4,8110.21×
Colorado4,6320.39×
Tennessee4,3810.29×
Virginia4,3120.24×
Massachusetts3,8770.26×
Louisiana3,2940.34×
Missouri2,6310.22×
New Mexico2,5490.67×
Maryland2,4650.19×
South Carolina2,4540.22×
Nevada2,4470.34×
Nebraska2,3730.63×
Alabama2,3580.22×
Utah2,2160.33×
Kansas2,1730.37×
Iowa2,0630.33×
Arkansas2,0250.33×
Connecticut1,9900.26×
Kentucky1,9490.21×
Mississippi1,8520.3×
Alaska1,5370.95×
West Virginia1,4120.4×
Idaho1,3030.35×
New Hampshire1,2600.42×
Hawaii1,2450.38×
Montana1,2280.59×
South Dakota1,2120.7×
North Dakota1,1800.76×
Wyoming1,1421.02×
Rhode Island1,1230.47×
Maine1,1220.42×
Vermont1,1050.84×
Delaware1,0060.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ideal Home audience
BrandAffinityCategory
Lulu 黃路梓茵4.36×Movies & TV
Natural rubber2.68×Cars & Mobility
JDSU3.32×Business & Career
Bank account2.62×Business & Career
Nebraska Cornhuskers football3.69×Sports
Home equity1.99×Home & Garden
Collectable1.55×Kids & Family
Staycation3.13×Home & Garden
Jesse Plemons3.14×Movies & TV
Israel1.85×Travel & Leisure
Pillow1.68×Home & Garden
Cachorro4.04×Pets & Animals
Mothercare2.27×Kids & Family
Jaws3.77×Movies & TV
Urban horticulture2.1×Home & Garden
Tierra Cali4.37×Travel & Leisure
Jeep Wagoneer3.11×Cars & Mobility
Queens College, City University of New York3.74×Business & Career
Celtic punk5.09×Music & Radio
UK garage2.66×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ideal Home audience
TraitClusterScore
Design AffinityPREMIUM3.69
Luxury OrientationPREMIUM2.46
DIY MentalityTHRILL2.42
SustainabilityBALANCE2.01
LGBTQ+ IdentityOPEN1.71
Quality AwarenessPREMIUM1.66

Worldwide distribution

Worldwide audience distribution share by country for Ideal Home
CountryShare
United States16.1%
Switzerland7.7%
United Kingdom6.2%

See Ideal Home audiences in other countries

More Movies & TV audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Ideal Home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.