Incentive Audience in United States

Incentive logo

Incentive has an estimated audience of 2,398,910 people in United States. 50.3% are female, 49.7% are male, average age 44.0. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Goop, Wok, Grinch, Vocal harmony.

The average Incentive fan in United States is 44.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Goop, Wok, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Incentive audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Incentive fans

Demographic split for Incentive audience in United States
MetricValue
Female50.3%
Male49.7%
Average age44.0
Estimated audience size2,398,910

Audience persona

The typical Incentive fan in United States is balanced, around 44.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Incentive in United States
RegionReachAffinity
California371,1971.41×
Texas260,2431.26×
Florida200,3711.23×
New York160,9121.2×
Georgia101,6351.38×
North Carolina85,2911.18×
Illinois83,3861.04×
Pennsylvania77,8940.96×
Virginia69,7761.19×
Ohio64,6510.87×
New Jersey63,4861.04×
Michigan58,8760.94×
Arizona58,6091.2×
Washington52,0391.08×
Tennessee51,4561.07×
Maryland46,5471.13×
Massachusetts43,4090.92×
Indiana41,5110.95×
Alabama39,2011.17×
Louisiana38,6831.25×
South Carolina37,9781.05×
Missouri34,9270.9×
Oklahoma31,5941.19×
Colorado30,5430.81×
Kentucky30,1111×
Minnesota29,9060.87×
Mississippi28,8541.46×
Wisconsin26,3240.73×
Oregon26,0130.95×
Nevada25,5901.1×
Kansas24,7871.31×
Connecticut23,8300.99×
Arkansas21,9511.11×
Utah17,3710.81×
Iowa16,6090.84×
Hawaii12,5241.21×
New Mexico11,8300.98×
Nebraska11,3460.94×
Idaho10,0130.83×
West Virginia9,5890.86×
Washington, District of Columbia7,9491.1×
New Hampshire6,8120.72×
Maine6,2780.73×
Rhode Island6,2280.82×
Delaware5,5050.83×
Alaska5,0040.98×
Montana4,7750.72×
South Dakota4,1020.74×
North Dakota3,6830.75×
Vermont2,5460.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Incentive audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop12.63×Internet & Social Media
Wok12.71×Food & Beverages
Grinch7.49×Movies & TV
Vocal harmony7.99×Music & Radio
Governor of Michigan13.03×Politics & Society
Google Home10.22×Technology & Electronics
Hibachi12.06×Food & Beverages
Grace Slick13.17×Music & Radio
headspace13.48×Health
Cherish (group)14.35×Music & Radio
Gift registry13.44×Kids & Family
Arrietty15×Movies & TV
Fairy godmother7.45×Literature
No Escape (1994 film)11.1×Movies & TV
Hipster9.36×Politics & Society
Leverage (TV series)6.11×Movies & TV
TV Fanatic9.85×Movies & TV
GILT10.89×Shopping
Ira Glass15.58×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Incentive audience
TraitClusterScore
Price SensitivityPREMIUM1.65
Quality AwarenessPREMIUM1.53
Career OrientationPOWER1.35
Need for SecurityCONSERVATISM1.35
Luxury OrientationPREMIUM1.31
Risk AppetiteTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Incentive
CountryShare
United States44.3%
United Kingdom8.2%
Colombia6.2%

See Incentive audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Incentive have in United States?

Incentive has an estimated audience of 2,398,910 people in United States, concentrated in California and Texas.

What is the gender split and age of Incentive fans?

50.3% of Incentive fans are female, 49.7% are male, with an average age of 44.0 years.

Which brands do Incentive fans like most?

Incentive fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (12.63×), and Wok (12.71×) over the country average.

Where do Incentive fans live in United States?

Incentive fans in United States are most concentrated in California (reach 371,197), Texas (reach 260,243), and Florida (reach 200,371). These three regions account for the largest share of the active audience.

What other brands do Incentive fans also like?

Beyond Incentive itself, the audience over-indexes on Goop (12.63×), Wok (12.71×), Grinch (7.49×), and Vocal harmony (7.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Incentive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.