Indian classical music Audience in United States

Indian classical music logo

Indian classical music has an estimated audience of 383,659 people in United States. 56.9% are female, 43.1% are male, average age 43.7. Top regions: California, New Jersey, Texas. Top brand affinities: Israel, Elsword, Kielbasa, Jaguar F-Pace, Hasan Minhaj.

The average Indian classical music fan in United States is 43.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New Jersey, Texas. Top brand affinities include Israel, Elsword, Kielbasa, with strongest over-indexing on Israel (3.88× the country average). Demographically, the Indian classical music audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Indian classical music fans

Demographic split for Indian classical music audience in United States
MetricValue
Female56.9%
Male43.1%
Average age43.7
Estimated audience size383,659

Audience persona

The typical Indian classical music fan in United States is more female, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Indian classical music in United States
RegionReachAffinity
California45,2251.07×
New Jersey30,0503.08×
Texas25,1650.76×
New York23,5981.1×
Florida13,7280.53×
Ohio11,2990.96×
North Carolina10,7920.93×
Illinois10,1840.8×
Pennsylvania10,0730.78×
Virginia9,7991.05×
Massachusetts9,5321.26×
Washington8,3621.09×
Georgia7,4110.63×
Michigan6,7220.67×
Maryland6,6251×
Indiana4,4640.64×
Kentucky4,0030.83×
Colorado3,9930.66×
Arizona3,9420.5×
Oregon3,8160.87×
Wisconsin3,4110.59×
Connecticut3,3730.88×
Missouri3,3140.54×
Tennessee3,2300.42×
Minnesota2,8040.51×
South Carolina2,7490.48×
Mississippi2,3410.74×
Louisiana2,2550.46×
Arkansas2,2530.71×
West Virginia2,0941.17×
Oklahoma2,0340.48×
Iowa1,9770.63×
Alabama1,9370.36×
Alaska1,9292.35×
Hawaii1,8471.12×
Kansas1,7850.59×
Idaho1,7850.93×
Utah1,7700.52×
Montana1,6811.58×
New Mexico1,6800.87×
South Dakota1,6591.87×
North Dakota1,6162.05×
New Hampshire1,5921.05×
Wyoming1,5632.75×
Nebraska1,5590.81×
Nevada1,5460.42×
Rhode Island1,5381.26×
Maine1,5371.12×
Vermont1,5122.25×
Delaware1,3771.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indian classical music audience
BrandAffinityCategory
Israel3.88×Travel & Leisure
Elsword19.61×Games
Kielbasa19.12×Food & Beverages
Jaguar F-Pace15.38×Cars & Mobility
Hasan Minhaj11.85×Movies & TV
Jesse Plemons3.52×Movies & TV
FAO Schwarz7.48×Shopping
Fairy godmother7.07×Literature
Nebraska Cornhuskers football3.36×Sports
Home equity1.71×Home & Garden
Klout44.6×Technology & Electronics
Historic site3.53×Arts & Culture
Electrolyte3.78×Health
Goop4.2×Internet & Social Media
Nationality1.67×Politics & Society
Governor of Michigan5.37×Politics & Society
Kendra Scott2.11×Fashion & Accessoires
Urban horticulture2.58×Home & Garden
UK garage3.81×Music & Radio
Noodle (Gorillaz)2.47×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indian classical music audience
TraitClusterScore
Quality AwarenessPREMIUM1.85
TravellingTHRILL1.69
TraditionCONSERVATISM1.68
MindfulnessBALANCE1.66
Community OrientationOPEN1.63
Career OrientationPOWER1.43

Worldwide distribution

Worldwide audience distribution share by country for Indian classical music
CountryShare
India49.6%
United States9.5%
United Arab Emirates4.0%

See Indian classical music audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Indian classical music have in United States?

Indian classical music has an estimated audience of 383,659 people in United States, concentrated in California and New Jersey.

What is the gender split and age of Indian classical music fans?

56.9% of Indian classical music fans are female, 43.1% are male, with an average age of 43.7 years.

Which brands do Indian classical music fans like most?

Indian classical music fans show strongest brand affinity for Israel (3.88×), Elsword (19.61×), and Kielbasa (19.12×) over the country average.

Where do Indian classical music fans live in United States?

Indian classical music fans in United States are most concentrated in California (reach 45,225), New Jersey (reach 30,050), and Texas (reach 25,165). These three regions account for the largest share of the active audience.

What other brands do Indian classical music fans also like?

Beyond Indian classical music itself, the audience over-indexes on Elsword (19.61×), Kielbasa (19.12×), Jaguar F-Pace (15.38×), and Hasan Minhaj (11.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indian classical music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.