Indian Institute of Technology Bombay Audience in United States
Indian Institute of Technology Bombay has an estimated audience of 355,252 people in United States. 52.8% are female, 47.2% are male, average age 33.1. Top brand affinities: Steampunk, Home equity, Mothercare, Historic site, Nipsey Hussle.
Top brand affinities include Steampunk, Home equity, Mothercare, with strongest over-indexing on Steampunk (11.31× the country average). Demographically, the Indian Institute of Technology Bombay audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Category: Business & Career · Type: POI
Demographics of Indian Institute of Technology Bombay fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 33.1 |
| Estimated audience size | 355,252 |
Audience persona
The typical Indian Institute of Technology Bombay fan in United States is balanced, around 33.1 years old, with strong Design Affinity tendencies and a notable affinity for Steampunk.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Steampunk | 11.31× | Fashion & Accessoires |
| Home equity | 3.39× | Home & Garden |
| Mothercare | 5.11× | Kids & Family |
| Historic site | 6.2× | Arts & Culture |
| Nipsey Hussle | 8.5× | Music & Radio |
| Cadillac CT6 | 18.05× | Cars & Mobility |
| Stay at Home Mum | 16.54× | Kids & Family |
| Vocal harmony | 5.08× | Music & Radio |
| Elsword | 18.05× | Games |
| JDSU | 3.05× | Business & Career |
| Hipster | 9.2× | Politics & Society |
| Jesse Plemons | 3.04× | Movies & TV |
| Nebraska Cornhuskers football | 3.15× | Sports |
| Corona (band) | 4.64× | Music & Radio |
| Mathcore | 6.45× | Music & Radio |
| Grinch | 3.03× | Movies & TV |
| Fairy godmother | 5.5× | Literature |
| Goop | 3.75× | Internet & Social Media |
| Charlamagne Tha God | 5.89× | Movies & TV |
| Governor of Michigan | 4.38× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.35 |
| Quality Awareness | PREMIUM | 1.27 |
| Luxury Orientation | PREMIUM | 1.25 |
| Early Adopter Mentality | POWER | 1.24 |
| Sustainability | BALANCE | 1.23 |
| Travelling | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 50.1% |
| United States | 15.2% |
| Japan | 5.6% |
See Indian Institute of Technology Bombay audiences in other countries
- Indian Institute of Technology Bombay — Germany
- Indian Institute of Technology Bombay — United Kingdom
- Indian Institute of Technology Bombay — France
- Indian Institute of Technology Bombay — Italy
- Indian Institute of Technology Bombay — Spain
- Indian Institute of Technology Bombay — Brazil
- Indian Institute of Technology Bombay — Japan
- Indian Institute of Technology Bombay — South Korea
- Indian Institute of Technology Bombay — India
More Business & Career audiences in United States
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- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Indian Institute of Technology Bombay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.