Infinity Audience in United States

Infinity logo

Infinity has an estimated audience of 7,997,213 people in United States. 59.3% are female, 40.7% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Progressive rock, Unique Gifts, Birthday Gifts, Panama.

The average Infinity fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Progressive rock, Unique Gifts, with strongest over-indexing on Nationality (2.24× the country average). Demographically, the Infinity audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Need for Security, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Video game

Demographics of Infinity fans

Demographic split for Infinity audience in United States
MetricValue
Female59.3%
Male40.7%
Average age38.5
Estimated audience size7,997,213

Audience persona

The typical Infinity fan in United States is more female, around 38.5 years old, with strong Need for Security tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Infinity in United States
RegionReachAffinity
California1,120,1281.27×
Texas1,026,2941.49×
Florida976,9941.8×
New York390,2550.87×
Georgia361,9881.47×
Illinois351,3641.32×
Pennsylvania304,7841.13×
North Carolina264,9381.1×
Virginia256,1601.32×
Tennessee238,9321.49×
New Jersey228,6431.12×
Ohio215,2700.87×
Michigan214,3001.02×
Maryland195,3341.42×
Arizona183,9961.13×
Massachusetts181,4781.15×
Washington156,2690.97×
Louisiana154,3051.5×
Indiana152,9021.05×
Alabama140,0411.25×
Colorado132,8461.05×
South Carolina132,4801.1×
Oregon110,1561.2×
Missouri108,9170.84×
Minnesota103,3900.9×
Mississippi99,5261.51×
Connecticut98,2211.22×
Kentucky92,4660.92×
Wisconsin89,6100.74×
Oklahoma78,8980.89×
Arkansas72,6781.1×
Nevada63,7630.82×
Utah63,3900.89×
Kansas50,1030.79×
Iowa49,0620.74×
New Mexico41,0241.02×
Idaho28,2560.7×
West Virginia28,1610.76×
Nebraska27,5550.69×
New Hampshire27,4530.87×
Delaware23,4211.06×
Hawaii22,4560.65×
Washington, District of Columbia22,2490.93×
Rhode Island20,8170.82×
Maine18,9060.66×
South Dakota11,1180.6×
Montana10,7310.48×
Alaska10,6260.62×
North Dakota9,8770.6×
Vermont8,4930.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Infinity audience
BrandAffinityCategory
Nationality2.24×Politics & Society
Progressive rock1.72×Music & Radio
Unique Gifts1.57×Shopping
Birthday Gifts1.7×Kids & Family
Panama1.67×Travel & Leisure
Sears1.52×Shopping
WAPT3.33×Movies & TV
WKRN-TV1.62×Movies & TV
Lebanese cuisine1.89×Food & Beverages
Picnic1.7×Kids & Family
Cassoulet2.11×Food & Beverages
Isabela (province)3.02×
Buying and Selling Real Estate1.62×Home & Garden
Software widget3.08×Technology & Electronics
Spinal muscular atrophy1.85×Health
Biblical inspiration1.74×Politics & Society
Asajj Ventress2.56×Movies & TV
Waterford1.64×Travel & Leisure
Cockpit1.66×Travel & Leisure
Voltron: Legendary Defender2.78×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Infinity audience
TraitClusterScore
Need for SecurityCONSERVATISM1.19
SpiritualityBALANCE1.09
Urban LifestyleOPEN1.09
Price SensitivityPREMIUM1.07
Quality AwarenessPREMIUM1.07
ExtroversionTHRILL1.06

Worldwide distribution

Worldwide audience distribution share by country for Infinity
CountryShare
United States22.8%
Italy7.6%
Mexico7.2%

See Infinity audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Infinity have in United States?

Infinity has an estimated audience of 7,997,213 people in United States, concentrated in California and Texas.

What is the gender split and age of Infinity fans?

59.3% of Infinity fans are female, 40.7% are male, with an average age of 38.5 years.

Which brands do Infinity fans like most?

Infinity fans show strongest brand affinity for Nationality (2.24×), Progressive rock (1.72×), and Unique Gifts (1.57×) over the country average.

Where do Infinity fans live in United States?

Infinity fans in United States are most concentrated in California (reach 1,120,128), Texas (reach 1,026,294), and Florida (reach 976,994). These three regions account for the largest share of the active audience.

What other brands do Infinity fans also like?

Beyond Infinity itself, the audience over-indexes on Progressive rock (1.72×), Unique Gifts (1.57×), Birthday Gifts (1.7×), and Panama (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Infinity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.