Inside Higher Ed Audience in United States

Inside Higher Ed logo

Inside Higher Ed has an estimated audience of 398,801 people in United States. 59.0% are female, 41.0% are male, average age 40.2. Top regions: California, New York, Pennsylvania. Top brand affinities: Krasnodar, Del Mar Fairgrounds, Necktie, UK garage, Gemma Ward.

The average Inside Higher Ed fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Pennsylvania. Top brand affinities include Krasnodar, Del Mar Fairgrounds, Necktie, with strongest over-indexing on Krasnodar (52.06× the country average). Demographically, the Inside Higher Ed audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine

Demographics of Inside Higher Ed fans

Demographic split for Inside Higher Ed audience in United States
MetricValue
Female59.0%
Male41.0%
Average age40.2
Estimated audience size398,801

Audience persona

The typical Inside Higher Ed fan in United States is more female, around 40.2 years old, with strong Community Orientation tendencies and a notable affinity for Krasnodar.

Top regions in United States

Top regions ranked by reach for Inside Higher Ed in United States
RegionReachAffinity
California30,7450.7×
New York27,4721.23×
Pennsylvania19,1921.43×
Texas17,4030.51×
Massachusetts16,5452.11×
Florida16,1010.6×
Illinois15,6211.18×
North Carolina14,6151.22×
Virginia12,6681.3×
Ohio12,4811.02×
Michigan9,8270.94×
Georgia9,6280.78×
Maryland9,1111.33×
New Jersey8,8050.87×
Indiana8,1991.13×
Wisconsin7,1291.19×
Missouri6,4611×
Tennessee5,8780.73×
Connecticut5,8761.47×
Colorado5,6270.9×
Minnesota5,4240.95×
South Carolina5,0000.83×
Washington4,9850.62×
Washington, District of Columbia4,8964.08×
Kentucky4,3580.87×
Iowa4,2211.28×
Louisiana4,2150.82×
Oregon4,0770.89×
Arizona4,0620.5×
Alabama3,7210.67×
New Hampshire2,5131.6×
Kansas2,4780.79×
Maine2,3521.65×
Mississippi2,0920.64×
Oklahoma2,0880.47×
Rhode Island2,0611.62×
West Virginia2,0391.1×
Arkansas1,7790.54×
Utah1,6010.45×
Idaho1,4930.75×
Nebraska1,4680.73×
Vermont1,3371.91×
Nevada1,2930.34×
New Mexico1,1940.6×
Montana1,0230.92×
North Dakota9371.14×
Delaware8640.79×
Hawaii8100.47×
South Dakota5990.65×
Alaska2930.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Inside Higher Ed audience
BrandAffinityCategory
Krasnodar52.06×Travel & Leisure
Del Mar Fairgrounds41.08×Sports
Necktie5.66×Fashion & Accessoires
UK garage5.29×Music & Radio
Gemma Ward16.64×Fashion & Accessoires
Solo climbing6.38×Sports
Goop4.83×Internet & Social Media
WESH 2 News4.41×Movies & TV
Governor of Michigan6.17×Politics & Society
Vocal harmony3.57×Music & Radio
WFTS-TV4.69×Movies & TV
headspace7.12×Health
Nebraska Cornhuskers football2.51×Sports
Urban horticulture2.33×Home & Garden
Cherish (group)6.68×Music & Radio
Hardik Pandya8.91×Sports
Wok3.84×Food & Beverages
Grace Slick5.1×Music & Radio
Grinch2.34×Movies & TV
Historic site2.47×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Inside Higher Ed audience
TraitClusterScore
Community OrientationOPEN1.79
PatriotismCONSERVATISM1.6
TraditionCONSERVATISM1.37
Early Adopter MentalityPOWER1.34
MindfulnessBALANCE1.27
Career OrientationPOWER1.17

Worldwide distribution

Worldwide audience distribution share by country for Inside Higher Ed
CountryShare
United States82.7%
Japan3.2%
China3.0%

See Inside Higher Ed audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Inside Higher Ed have in United States?

Inside Higher Ed has an estimated audience of 398,801 people in United States, concentrated in California and New York.

What is the gender split and age of Inside Higher Ed fans?

59.0% of Inside Higher Ed fans are female, 41.0% are male, with an average age of 40.2 years.

Which brands do Inside Higher Ed fans like most?

Inside Higher Ed fans show strongest brand affinity for Krasnodar (52.06×), Del Mar Fairgrounds (41.08×), and Necktie (5.66×) over the country average.

Where do Inside Higher Ed fans live in United States?

Inside Higher Ed fans in United States are most concentrated in California (reach 30,745), New York (reach 27,472), and Pennsylvania (reach 19,192). These three regions account for the largest share of the active audience.

What other brands do Inside Higher Ed fans also like?

Beyond Inside Higher Ed itself, the audience over-indexes on Del Mar Fairgrounds (41.08×), Necktie (5.66×), UK garage (5.29×), and Gemma Ward (16.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Inside Higher Ed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.