Insurgent (novel) Audience in United States

Insurgent (novel) logo

Insurgent (novel) has an estimated audience of 614,429 people in United States. 88.4% are female, 11.6% are male, average age 44.7. Top regions: California, Texas, Florida. Top brand affinities: Queens College, City University of New York, Dog breed, Urban Outfitters, Home staging, Natural rubber.

The average Insurgent (novel) fan in United States is 44.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Queens College, City University of New York, Dog breed, Urban Outfitters, with strongest over-indexing on Queens College, City University of New York (19.94× the country average). Demographically, the Insurgent (novel) audience skews more female with an average age of 44.7, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of Insurgent (novel) fans

Demographic split for Insurgent (novel) audience in United States
MetricValue
Female88.4%
Male11.6%
Average age44.7
Estimated audience size614,429

Audience persona

The typical Insurgent (novel) fan in United States is more female, around 44.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Queens College, City University of New York.

Top regions in United States

Top regions ranked by reach for Insurgent (novel) in United States
RegionReachAffinity
California69,4381.03×
Texas58,7251.11×
Florida42,0001.01×
New York31,6280.92×
Illinois20,9331.02×
Georgia20,5861.09×
Pennsylvania19,0750.92×
Ohio19,0491.01×
North Carolina18,4871×
Michigan16,1391×
Virginia14,4630.97×
Arizona14,3551.14×
New Jersey13,3600.85×
Tennessee13,1201.06×
Washington12,9661.05×
Massachusetts11,5080.95×
Indiana11,3161.01×
Missouri10,8141.09×
Colorado10,0181.03×
Maryland9,4430.89×
Alabama9,0981.06×
South Carolina9,0800.98×
Minnesota8,9441.02×
Wisconsin8,7950.95×
Kentucky8,1861.06×
Oklahoma8,1401.19×
Louisiana7,9731.01×
Utah7,0451.28×
Oregon6,7130.95×
Nevada5,8250.98×
Arkansas5,6661.12×
Iowa5,5901.1×
Connecticut5,4900.89×
Kansas5,2251.08×
Mississippi5,0170.99×
Idaho3,9991.3×
Nebraska3,0791×
New Mexico3,0470.99×
West Virginia2,7410.96×
Hawaii2,6451×
New Hampshire2,1360.88×
Maine1,9530.89×
Montana1,7841.05×
Rhode Island1,6310.83×
Delaware1,3690.81×
Alaska1,3641.04×
Washington, District of Columbia1,3060.71×
North Dakota1,2791.01×
South Dakota1,2730.9×
Wyoming9141×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Insurgent (novel) audience
BrandAffinityCategory
Queens College, City University of New York19.94×Business & Career
Dog breed1.57×Pets & Animals
Urban Outfitters2.08×Shopping
Home staging4.18×Home & Garden
Natural rubber1.58×Cars & Mobility
Bank account1.86×Business & Career
Goop3.8×Internet & Social Media
Nebraska Cornhuskers football2.55×Sports
Jesse Plemons2.28×Movies & TV
Grinch2.51×Movies & TV
Historic site2.39×Arts & Culture
Glossier2.97×Beauty & Wellness
JDSU1.67×Business & Career
Vocal harmony2.46×Music & Radio
UK garage2.85×Music & Radio
Tiffany Haddish2.6×Movies & TV
Wok3.22×Food & Beverages
Staycation1.58×Home & Garden
Grammarly2.13×Business & Career
Hibachi3.52×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Insurgent (novel) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.97
TraditionCONSERVATISM1.61
PatriotismCONSERVATISM1.56
Urban LifestyleOPEN1.55
Luxury OrientationPREMIUM1.43
ExtroversionTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Insurgent (novel)
CountryShare
Spain31.3%
United States24.4%
Mexico19.4%

See Insurgent (novel) audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Insurgent (novel) have in United States?

Insurgent (novel) has an estimated audience of 614,429 people in United States, concentrated in California and Texas.

What is the gender split and age of Insurgent (novel) fans?

88.4% of Insurgent (novel) fans are female, 11.6% are male, with an average age of 44.7 years.

Which brands do Insurgent (novel) fans like most?

Insurgent (novel) fans show strongest brand affinity for Queens College, City University of New York (19.94×), Dog breed (1.57×), and Urban Outfitters (2.08×) over the country average.

Where do Insurgent (novel) fans live in United States?

Insurgent (novel) fans in United States are most concentrated in California (reach 69,438), Texas (reach 58,725), and Florida (reach 42,000). These three regions account for the largest share of the active audience.

What other brands do Insurgent (novel) fans also like?

Beyond Insurgent (novel) itself, the audience over-indexes on Dog breed (1.57×), Urban Outfitters (2.08×), Home staging (4.18×), and Natural rubber (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Insurgent (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.