Iron & Wine Audience in United States

Iron & Wine logo

Iron & Wine has an estimated audience of 278,455 people in United States. 52.2% are female, 47.8% are male, average age 38.1. Top regions: California, Texas, New York. Top brand affinities: Staycation, JibJab, Dog breed, Celtic mythology, Yahoo Sports Fantasy.

The average Iron & Wine fan in United States is 38.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Staycation, JibJab, Dog breed, with strongest over-indexing on Staycation (33.3× the country average). Demographically, the Iron & Wine audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Iron & Wine fans

Demographic split for Iron & Wine audience in United States
MetricValue
Female52.2%
Male47.8%
Average age38.1
Estimated audience size278,455

Audience persona

The typical Iron & Wine fan in United States is balanced, around 38.1 years old, with strong Sustainability tendencies and a notable affinity for Staycation.

Top regions in United States

Top regions ranked by reach for Iron & Wine in United States
RegionReachAffinity
California52,3791.08×
Texas25,8130.68×
New York25,6361.04×
North Carolina18,8451.42×
Pennsylvania15,9331.07×
Illinois15,7391.07×
Florida15,2390.51×
Washington14,0591.59×
Tennessee13,0541.48×
Ohio12,6760.93×
Michigan11,6191.01×
Massachusetts11,3341.3×
Virginia9,9490.93×
Colorado9,4351.36×
Oregon9,4151.86×
Georgia9,1800.68×
Wisconsin8,9941.36×
Minnesota8,8061.39×
Indiana7,7840.97×
Missouri7,4451.05×
Arizona6,9160.77×
New Jersey6,6840.6×
Kentucky6,4301.16×
Maryland5,6680.75×
South Carolina5,5900.84×
Connecticut5,4841.24×
Oklahoma4,7760.98×
Utah4,7711.21×
Louisiana4,6350.82×
Alabama3,4520.56×
Iowa3,1560.87×
Arkansas3,1160.86×
Kansas2,9390.85×
Maine2,7171.72×
Nevada2,6290.62×
New Mexico2,6171.18×
Rhode Island2,3241.66×
Washington, District of Columbia2,2951.73×
Vermont1,8172.35×
New Hampshire1,7621.01×
Idaho1,6860.76×
Mississippi1,6110.44×
Nebraska1,3050.59×
Montana9530.78×
West Virginia9130.44×
Hawaii7820.41×
Alaska7550.8×
Delaware6320.52×
South Dakota6050.59×
North Dakota4580.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Iron & Wine audience
BrandAffinityCategory
Staycation33.3×Home & Garden
JibJab19.57×Internet & Social Media
Dog breed2.65×Pets & Animals
Celtic mythology16.38×Arts & Culture
Yahoo Sports Fantasy11.59×
Cass County, Missouri13.94×Travel & Leisure
Home construction1.87×Home & Garden
Scratching post11.7×Pets & Animals
Alaska1.6×Travel & Leisure
Guy Fieri3.28×Movies & TV
Natural rubber1.72×Cars & Mobility
Israel1.72×Travel & Leisure
Nipsey Hussle4.74×Music & Radio
KiwiCo5.55×Kids & Family
Anderson Silva (kickboxer)7.18×Sports
Guayabera20.05×Fashion & Accessoires
Home Delivery2.16×Food & Beverages
Wedgwood10.92×Home & Garden
3D printing1.67×Technology & Electronics
Gungor26.95×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Iron & Wine audience
TraitClusterScore
SustainabilityBALANCE2.26
Design AffinityPREMIUM1.76
TraditionCONSERVATISM1.68
MindfulnessBALANCE1.57
Early Adopter MentalityPOWER1.5
Sports ActivityPOWER1.48

Worldwide distribution

Worldwide audience distribution share by country for Iron & Wine
CountryShare
United States49.5%
United Kingdom7.5%
Japan6.9%

See Iron & Wine audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Iron & Wine have in United States?

Iron & Wine has an estimated audience of 278,455 people in United States, concentrated in California and Texas.

What is the gender split and age of Iron & Wine fans?

52.2% of Iron & Wine fans are female, 47.8% are male, with an average age of 38.1 years.

Which brands do Iron & Wine fans like most?

Iron & Wine fans show strongest brand affinity for Staycation (33.3×), JibJab (19.57×), and Dog breed (2.65×) over the country average.

Where do Iron & Wine fans live in United States?

Iron & Wine fans in United States are most concentrated in California (reach 52,379), Texas (reach 25,813), and New York (reach 25,636). These three regions account for the largest share of the active audience.

What other brands do Iron & Wine fans also like?

Beyond Iron & Wine itself, the audience over-indexes on JibJab (19.57×), Dog breed (2.65×), Celtic mythology (16.38×), and Yahoo Sports Fantasy (11.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Iron & Wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.