Iron Fist Audience in United States

Iron Fist logo

Iron Fist has an estimated audience of 707,707 people in United States. 42.2% are female, 57.8% are male, average age 27.0. Top regions: California, Texas, Florida. Top brand affinities: College of the Holy Cross, Monogram, Combat sport, Holt Renfrew, JDSU.

The average Iron Fist fan in United States is 27.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include College of the Holy Cross, Monogram, Combat sport, with strongest over-indexing on College of the Holy Cross (328.21× the country average). Demographically, the Iron Fist audience skews more male with an average age of 27.0, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of Iron Fist fans

Demographic split for Iron Fist audience in United States
MetricValue
Female42.2%
Male57.8%
Average age27.0
Estimated audience size707,707

Audience persona

The typical Iron Fist fan in United States is more male, around 27.0 years old, with strong Patriotism tendencies and a notable affinity for College of the Holy Cross.

Top regions in United States

Top regions ranked by reach for Iron Fist in United States
RegionReachAffinity
California96,8051.24×
Texas77,3741.27×
Florida53,6081.12×
New York43,0961.09×
Georgia26,7831.23×
Illinois25,1581.07×
Pennsylvania23,6810.99×
North Carolina23,1301.09×
Ohio22,2881.02×
New Jersey19,5681.09×
Michigan19,4861.05×
Virginia17,4671.01×
Washington15,5201.09×
Tennessee14,6711.03×
Arizona14,2400.99×
Indiana14,1401.09×
Maryland13,5511.11×
Massachusetts13,0560.94×
Missouri12,0631.06×
South Carolina11,2201.05×
Louisiana10,2971.13×
Kentucky10,2281.15×
Colorado9,8320.88×
Wisconsin9,7120.91×
Minnesota9,4830.94×
Alabama9,3390.94×
Oklahoma9,1791.17×
Oregon8,1831.01×
Nevada8,0881.18×
Connecticut7,0520.99×
Arkansas6,4121.1×
Utah6,3111×
Mississippi6,2111.07×
Kansas5,7681.03×
Iowa5,5640.95×
Hawaii3,6921.21×
Nebraska3,3170.93×
New Mexico3,2180.91×
West Virginia3,2030.97×
Idaho3,0020.85×
New Hampshire2,3130.83×
Maine2,1400.84×
Rhode Island2,0090.89×
Delaware1,8220.93×
Washington, District of Columbia1,5500.73×
Montana1,5360.78×
South Dakota1,4280.87×
Alaska1,4170.94×
North Dakota1,3030.9×
Vermont8150.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Iron Fist audience
BrandAffinityCategory
College of the Holy Cross328.21×Business & Career
Monogram7.77×Home & Garden
Combat sport2.45×Sports
Holt Renfrew20×Shopping
JDSU3.53×Business & Career
Justice2.26×Politics & Society
Electrolyte3.49×Health
Home staging3.82×Home & Garden
Moe Howard6.49×Movies & TV
Harvey Mudd College15.08×Business & Career
Captain America (1990 film)2.94×Movies & TV
Google Photos1.61×Technology & Electronics
Endless Space14.93×Games
Personalised Gifts2.69×Home & Garden
Winemaking2.74×Food & Beverages
Charlamagne Tha God5.67×Movies & TV
Noodle (Gorillaz)2.08×Music & Radio
Saving1.68×Business & Career
Nebraska1.55×Travel & Leisure
Zach Ertz4.58×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Iron Fist audience
TraitClusterScore
PatriotismCONSERVATISM1.62
LGBTQ+ IdentityOPEN1.55
Early Adopter MentalityPOWER1.31
SpiritualityBALANCE1.27
TraditionCONSERVATISM1.27
Urban LifestyleOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Iron Fist
CountryShare
United States31.7%
India6.9%
United Kingdom6.4%

See Iron Fist audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does Iron Fist have in United States?

Iron Fist has an estimated audience of 707,707 people in United States, concentrated in California and Texas.

What is the gender split and age of Iron Fist fans?

42.2% of Iron Fist fans are female, 57.8% are male, with an average age of 27.0 years.

Which brands do Iron Fist fans like most?

Iron Fist fans show strongest brand affinity for College of the Holy Cross (328.21×), Monogram (7.77×), and Combat sport (2.45×) over the country average.

Where do Iron Fist fans live in United States?

Iron Fist fans in United States are most concentrated in California (reach 96,805), Texas (reach 77,374), and Florida (reach 53,608). These three regions account for the largest share of the active audience.

What other brands do Iron Fist fans also like?

Beyond Iron Fist itself, the audience over-indexes on Monogram (7.77×), Combat sport (2.45×), Holt Renfrew (20×), and JDSU (3.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Iron Fist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.