Rascasse Audience Intelligence

Iron Fist Audience in United States

A data profile of the people who buy, follow and care about Iron Fist in United States — modelled from more than twelve digital signal sources. Iron Fist has an estimated audience of 657,641 people in United States.

#75among Action in United States#2646among Movie / TV Show / Series in United States#5780in Movies & TV

The average Iron Fist fan in United States is 27.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hellsing, Bram Stoker's Dracula, Legoland, with strongest over-indexing on Hellsing (348.23× the country average).

Demographically, the Iron Fist audience skews more male with an average age of 27.0, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Iron Fist fan in United States is more male, around 27.0 years old, with strong Patriotism tendencies and a notable affinity for Hellsing.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Iron Fist profile in United States.

Audience size
658K
in United States
Gender
42.2%♀
57.8% male
Age
27.0
average years
Country rank
#31042
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Iron Fist viewers

42.2% are female, 57.8% are male, average age 27.0.

Fig. 02

Gender split

42.2%
Female
57.8%
Male
Demographic split for Iron Fist audience in United States
MetricValue
Female42.2%
Male57.8%
Average age27.0
Estimated audience size657,641
Fig. 03

Age distribution

Ø 27.0
average years
Age distribution of the Iron Fist audience in United States
Age bracketShare%
16-1960%
20-2917%
30-3910%
40-499%
50+4%
Fig. 04

Worldwide distribution

28.6%

of the worldwide Iron Fist audience comes from United States.

Worldwide audience distribution share by country for Iron Fist
CountryShare
United States28.6%
India6.6%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Iron Fist audience in United States is strongest.

Fig. 05

Top regions by affinity

Iron Fist fans by region: top regions in United States
#RegionReachAffinity×
01Texas~70K1.23×
02California~90K1.19×
03Nevada~8K1.18×
04Georgia~30K1.17×
05Hawaii~4K1.17×
06Oklahoma~9K1.16×
07Louisiana~10K1.15×
08Mississippi~7K1.13×
09Kentucky~10K1.12×
10Arkansas~7K1.12×
11Maryland~10K1.11×
12Florida~50K1.09×
13Indiana~10K1.07×
14North Carolina~20K1.06×
15New Jersey~20K1.06×
16New York~40K1.04×
17South Carolina~10K1.04×
18Michigan~20K1.03×
19Washington~10K1.03×
20Tennessee~10K1.03×
21Missouri~10K1.03×
22Kansas~6K1.03×
23West Virginia~3K1.03×
24Illinois~20K1.02×
25Virginia~20K1.01×
26Delaware~2K1.01×
27Connecticut~7K1.00×
28Alaska~2K1.00×
29Oregon~8K0.99×
30Utah~6K0.99×
31Pennsylvania~20K0.98×
32Ohio~20K0.98×
33Arizona~10K0.97×
34Iowa~6K0.97×
35Nebraska~3K0.97×
36New Mexico~3K0.97×
37Rhode Island~2K0.95×
38North Dakota~1K0.95×
39Alabama~9K0.94×
40Minnesota~9K0.92×
41South Dakota~2K0.92×
42Massachusetts~10K0.91×
43Wisconsin~10K0.90×
44Idaho~3K0.88×
45New Hampshire~2K0.87×
46Maine~2K0.87×
47Colorado~9K0.85×
48Montana~2K0.83×
49Washington, District of Columbia~2K0.77×
50Vermont<1K0.75×
Fig. 06

Affinity by region

Affinity by region — Iron Fist, United States
0.75×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Iron Fist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Iron Fist audience
#·InterestCategoryAffinity×
01HellsingLiterature348.23×
02Bram Stoker's DraculaMovies & TV44.95×
03Drain cleanerHome & Garden37.65×
04Political thrillerMovies & TV29.56×
05Geek girlInternet & Social Media27.82×
06The Lego MovieMovies & TV22.15×
07Atlético NacionalSports20.00×
08LegolandTravel & Leisure18.56×
09Alvin and the ChipmunksMusic & Radio15.79×
10Mario KartGames15.48×
11Games WorkshopGames14.96×
12Graphic novelLiterature13.11×
13Superhero fictionLiterature11.68×
14Eyes Wide ShutMovies & TV11.38×
15DC ComicsLiterature5.53×
16Anime and manga fandomLiterature4.52×
17Broadway theatreTravel & Leisure4.48×
18SupermanMovies & TV3.34×
19RadioTechnology & Electronics3.11×
20Planet FitnessSports2.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Iron Fist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Iron Fist audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.10×
SpiritualityBALANCE2.09×
TraditionCONSERVATISM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Iron Fist audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.69×
IndulgenceJOY0.77×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Iron Fist have in United States?

Iron Fist has an estimated audience of 657,641 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Iron Fist viewers?

42.2% of Iron Fist fans are female, 57.8% are male, with an average age of 27.0 years.

03

Which brands do Iron Fist fans like most?

Iron Fist fans show strongest brand affinity for Hellsing (348.23×), Bram Stoker's Dracula (44.95×), and Legoland (18.56×) over the country average.

04

Where do Iron Fist fans live in United States?

Iron Fist fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Iron Fist fans also like?

Beyond Iron Fist itself, the audience over-indexes on Bram Stoker's Dracula (44.95×), Legoland (18.56×), Graphic novel (13.11×), and Superman (3.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Action audiences in United States

See Iron Fist audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Iron Fist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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