Iroquois Audience in United States

Iroquois logo

Iroquois has an estimated audience of 1,749,612 people in United States. 60.3% are female, 39.7% are male, average age 42.1. Top regions: New York, California, Texas. Top brand affinities: Pro-Ject, Electrolyte, UK garage, Voter registration, Urban horticulture.

The average Iroquois fan in United States is 42.1 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Pro-Ject, Electrolyte, UK garage, with strongest over-indexing on Pro-Ject (3.97× the country average). Demographically, the Iroquois audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Iroquois fans

Demographic split for Iroquois audience in United States
MetricValue
Female60.3%
Male39.7%
Average age42.1
Estimated audience size1,749,612

Audience persona

The typical Iroquois fan in United States is more female, around 42.1 years old, with strong Quality Awareness tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Iroquois in United States
RegionReachAffinity
New York182,1951.86×
California154,0820.8×
Texas109,2030.73×
Florida99,7690.84×
Pennsylvania73,2601.24×
Illinois64,2081.1×
Virginia55,9711.31×
Michigan53,6461.17×
Ohio51,6120.96×
North Carolina46,6570.89×
Kentucky46,6532.13×
Georgia44,3470.82×
New Jersey35,9810.81×
Tennessee35,3961.01×
Indiana35,1971.1×
Massachusetts33,9680.99×
Washington33,5190.96×
Arizona30,1170.84×
Maryland28,1130.93×
Colorado23,6140.86×
Missouri22,7540.81×
Wisconsin22,7140.86×
Minnesota20,5180.82×
South Carolina20,5150.78×
Alabama20,2570.83×
Oklahoma19,0860.98×
Connecticut18,4621.05×
Oregon17,9830.9×
Louisiana15,1800.67×
Utah13,3870.85×
Nevada12,2230.72×
Kansas11,9260.86×
Arkansas11,2430.78×
Hawaii10,4771.39×
Mississippi10,2680.71×
Iowa9,8530.68×
West Virginia9,1671.13×
New Mexico8,2280.94×
South Dakota7,9981.98×
Idaho7,7370.88×
New Hampshire7,3901.07×
Maine6,4661.03×
Nebraska6,4420.73×
Vermont6,2482.03×
Washington, District of Columbia6,1101.16×
Rhode Island4,7050.84×
Montana4,5440.94×
Alaska3,7381×
Delaware3,0900.64×
North Dakota2,8020.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Iroquois audience
BrandAffinityCategory
Pro-Ject3.97×Music & Radio
Electrolyte3.57×Health
UK garage3.71×Music & Radio
Voter registration3.03×Politics & Society
Urban horticulture2.2×Home & Garden
Home staging3.11×Home & Garden
The Perks of Being a Wallflower (film)3.97×Movies & TV
JDSU1.72×Business & Career
Hammock camping3.97×Travel & Leisure
Hog Hunting1.86×Sports
Monogram2.08×Home & Garden
Kendra Scott1.59×Fashion & Accessoires
Kerala3.51×Travel & Leisure
Nebraska Cornhuskers football1.88×Sports
Eden Lake3.97×Movies & TV
Wikia1.56×Internet & Social Media
Captain America (1990 film)2.05×Movies & TV
Hipster3.97×Politics & Society
Tipsy Elves3.97×Shopping
Cam Ward1.53×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Iroquois audience
TraitClusterScore
Quality AwarenessPREMIUM2.05
Family OrientationCONSERVATISM1.7
IndulgenceJOY1.63
Design AffinityPREMIUM1.38
Risk AppetiteTHRILL1.31
Need for SecurityCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for Iroquois
CountryShare
United States79.6%
Canada7.1%
Germany5.7%

See Iroquois audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Iroquois have in United States?

Iroquois has an estimated audience of 1,749,612 people in United States, concentrated in New York and California.

What is the gender split and age of Iroquois fans?

60.3% of Iroquois fans are female, 39.7% are male, with an average age of 42.1 years.

Which brands do Iroquois fans like most?

Iroquois fans show strongest brand affinity for Pro-Ject (3.97×), Electrolyte (3.57×), and UK garage (3.71×) over the country average.

Where do Iroquois fans live in United States?

Iroquois fans in United States are most concentrated in New York (reach 182,195), California (reach 154,082), and Texas (reach 109,203). These three regions account for the largest share of the active audience.

What other brands do Iroquois fans also like?

Beyond Iroquois itself, the audience over-indexes on Electrolyte (3.57×), UK garage (3.71×), Voter registration (3.03×), and Urban horticulture (2.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Iroquois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.