Rascasse Audience Intelligence

J. Lohr Vineyards and Wines Target Market in United States

A data profile of the people who buy, follow and care about J. Lohr Vineyards and Wines in United States — modelled from more than twelve digital signal sources. J. Lohr Vineyards and Wines has an estimated audience of 261,714 people in United States.

#45among Wine in United States#5366among Brand in United States#2631in Food & Beverages

The average J. Lohr Vineyards and Wines fan in United States is 42.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include White wine, Red wine, Longchamp, with strongest over-indexing on White wine (31.53× the country average).

Demographically, the J. Lohr Vineyards and Wines audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical J. Lohr Vineyards and Wines fan in United States is balanced, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for White wine.

Category: Food & Beverages · Type: Brand · Subtype: Wine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the J. Lohr Vineyards and Wines profile in United States.

Audience size
262K
in United States
Gender
47.5%♀
52.5% male
Age
42.3
average years
Country rank
#51708
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of J. Lohr Vineyards and Wines

47.5% are female, 52.5% are male, average age 42.3.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for J. Lohr Vineyards and Wines audience in United States
MetricValue
Female47.5%
Male52.5%
Average age42.3
Estimated audience size261,714
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the J. Lohr Vineyards and Wines audience in United States
Age bracketShare%
16-196%
20-2924%
30-3923%
40-4925%
50+22%
Fig. 04

Worldwide distribution

86.9%

of the worldwide J. Lohr Vineyards and Wines audience comes from United States.

Worldwide audience distribution share by country for J. Lohr Vineyards and Wines
CountryShare
United States86.9%
Canada11.1%
India1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the J. Lohr Vineyards and Wines audience in United States is strongest.

Fig. 05

Top regions by affinity

J. Lohr Vineyards and Wines customers by region in United States
#RegionReachAffinity×
01California~100K5.21×
02South Dakota~2K3.13×
03Nevada~3K1.34×
04Rhode Island~1K1.34×
05New Jersey~9K1.33×
06Alaska<1K1.07×
07Arizona~6K1.06×
08Colorado~4K1.06×
09Connecticut~3K1.06×
10Vermont<1K1.05×
11Massachusetts~5K1.01×
12Florida~20K1.00×
13North Dakota<1K1.00×
14Hawaii~1K0.99×
15Louisiana~3K0.96×
16Maine<1K0.95×
17Washington, District of Columbia<1K0.95×
18Montana<1K0.95×
19Idaho~1K0.94×
20New Hampshire<1K0.94×
21Delaware<1K0.94×
22North Carolina~7K0.93×
23Kansas~2K0.93×
24Nebraska~1K0.93×
25South Carolina~4K0.92×
26New York~10K0.91×
27Minnesota~3K0.91×
28Maryland~4K0.90×
29New Mexico~1K0.90×
30West Virginia~1K0.90×
31Tennessee~5K0.87×
32Mississippi~2K0.87×
33Oregon~3K0.86×
34Arkansas~2K0.86×
35Washington~4K0.84×
36Iowa~2K0.84×
37Texas~20K0.83×
38Utah~2K0.83×
39Georgia~7K0.81×
40Wisconsin~3K0.81×
41Oklahoma~2K0.81×
42Illinois~7K0.80×
43Alabama~3K0.80×
44Kentucky~3K0.80×
45Virginia~5K0.79×
46Missouri~3K0.77×
47Michigan~5K0.76×
48Indiana~4K0.74×
49Ohio~6K0.73×
50Pennsylvania~6K0.71×
Fig. 06

Affinity by region

Affinity by region — J. Lohr Vineyards and Wines, United States
0.71×1.00×5.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the J. Lohr Vineyards and Wines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for J. Lohr Vineyards and Wines audience
#·InterestCategoryAffinity×
01Swiss International Air LinesTravel & Leisure119.23×
02RieslingFood & Beverages98.40×
03LongchampFashion & Accessoires45.60×
04Graham NashMusic & Radio43.49×
05Ron Jon Surf ShopSports43.30×
06AeroméxicoTravel & Leisure34.72×
07White wineFood & Beverages31.53×
08T. Rowe PriceBusiness & Career31.16×
09Cabernet SauvignonFood & Beverages27.89×
10Naked WinesFood & Beverages27.71×
11Hacksaw RidgeMovies & TV26.40×
12MerlotFood & Beverages24.99×
13Red wineFood & Beverages24.72×
14Copa AirlinesTravel & Leisure22.32×
15ChardonnayFood & Beverages18.79×
16The Capital GrilleFood & Beverages14.84×
17FlightAwareTravel & Leisure13.67×
18Outback SteakhouseFood & Beverages11.77×
19Wine tastingFood & Beverages10.81×
20ChampagneFood & Beverages8.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the J. Lohr Vineyards and Wines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by J. Lohr Vineyards and Wines audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY4.17×
Family OrientationCONSERVATISM2.26×
Convenience OrientationPREMIUM2.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by J. Lohr Vineyards and Wines audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.83×
ExtroversionTHRILL0.89×
IndividualismJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is J. Lohr Vineyards and Wines's target market in United States?

J. Lohr Vineyards and Wines's target market in United States covers an estimated 261,714 people, concentrated in California and Texas.

02

What is the gender split and age of J. Lohr Vineyards and Wines customers?

47.5% of the J. Lohr Vineyards and Wines audience are female, 52.5% are male, with an average age of 42.3 years.

03

Which brands do J. Lohr Vineyards and Wines fans like most?

J. Lohr Vineyards and Wines fans show strongest brand affinity for White wine (31.53×), Red wine (24.72×), and Longchamp (45.6×) over the country average.

04

Where do J. Lohr Vineyards and Wines fans live in United States?

J. Lohr Vineyards and Wines fans in United States are most concentrated in California (reach ~100K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do J. Lohr Vineyards and Wines fans also like?

Beyond J. Lohr Vineyards and Wines itself, the audience over-indexes on Red wine (24.72×), Longchamp (45.6×), Riesling (98.4×), and Swiss International Air Lines (119.23×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for J. Lohr Vineyards and Wines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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