Joe Scarborough Audience in United States

Joe Scarborough logo

Joe Scarborough has an estimated audience of 447,483 people in United States. 44.3% are female, 55.7% are male, average age 47.9. Top regions: California, Florida, New York. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Stamp collecting, UK garage.

The average Joe Scarborough fan in United States is 47.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Joe Scarborough audience skews more male with an average age of 47.9, and over-indexes on personality traits such as Sustainability, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person

Demographics of Joe Scarborough fans

Demographic split for Joe Scarborough audience in United States
MetricValue
Female44.3%
Male55.7%
Average age47.9
Estimated audience size447,483

Audience persona

The typical Joe Scarborough fan in United States is more male, around 47.9 years old, with strong Sustainability tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Joe Scarborough in United States
RegionReachAffinity
California36,0280.73×
Florida35,4671.17×
New York34,8391.39×
Texas26,3690.69×
Pennsylvania21,2941.41×
Illinois16,0321.08×
New Jersey16,0151.41×
Ohio14,9141.08×
North Carolina14,7381.09×
Georgia14,5121.05×
Virginia13,0751.2×
Michigan11,8851.02×
Massachusetts11,2161.27×
Maryland9,6191.25×
Tennessee8,9250.99×
Arizona8,7510.96×
Alabama8,1881.31×
Indiana8,0480.98×
Connecticut7,7431.73×
Washington7,7270.86×
South Carolina7,4991.11×
Wisconsin7,4181.1×
Missouri7,2281×
Minnesota6,3981×
Colorado6,0280.85×
Kentucky5,2730.94×
Louisiana4,7050.82×
Oregon4,0250.78×
Oklahoma3,7720.76×
Iowa3,4790.94×
Mississippi3,3750.92×
Arkansas3,0420.83×
Nevada2,9320.68×
Kansas2,8410.81×
Utah2,6040.65×
Maine2,5521.59×
Washington, District of Columbia2,2451.67×
New Hampshire2,1821.24×
West Virginia1,9080.92×
Nebraska1,8780.84×
Rhode Island1,8231.28×
Idaho1,6510.74×
Delaware1,5661.27×
New Mexico1,5170.68×
Montana1,0160.82×
Hawaii9910.52×
Vermont8131.03×
South Dakota7040.68×
North Dakota6600.72×
Alaska5210.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Joe Scarborough audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
Stamp collecting5.66×Home & Garden
UK garage6.33×Music & Radio
Alaska1.94×Travel & Leisure
Israel2.37×Travel & Leisure
The Historian16.48×Literature
Collectable1.67×Kids & Family
Whataburger1.64×Food & Beverages
Elsword14.69×Games
Natural rubber1.81×Cars & Mobility
Eurail16.57×Cars & Mobility
Enfamil4.91×Kids & Family
Unique Gifts1.69×Shopping
The Devil's Rejects6.56×Movies & TV
Kodansha15.46×Literature
Home staging3.26×Home & Garden
Parral, Chihuahua9.05×Travel & Leisure
Nebraska Cornhuskers football1.98×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Joe Scarborough audience
TraitClusterScore
SustainabilityBALANCE2.41
IndividualismJOY2.01
Quality AwarenessPREMIUM1.71
PatriotismCONSERVATISM1.57
Luxury OrientationPREMIUM1.53
Community OrientationOPEN1.49

Worldwide distribution

Worldwide audience distribution share by country for Joe Scarborough
CountryShare
United States87.6%
United Kingdom7.6%
Germany1.0%

See Joe Scarborough audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Joe Scarborough have in United States?

Joe Scarborough has an estimated audience of 447,483 people in United States, concentrated in California and Florida.

What is the gender split and age of Joe Scarborough fans?

44.3% of Joe Scarborough fans are female, 55.7% are male, with an average age of 47.9 years.

Which brands do Joe Scarborough fans like most?

Joe Scarborough fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do Joe Scarborough fans live in United States?

Joe Scarborough fans in United States are most concentrated in California (reach 36,028), Florida (reach 35,467), and New York (reach 34,839). These three regions account for the largest share of the active audience.

What other brands do Joe Scarborough fans also like?

Beyond Joe Scarborough itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), Stamp collecting (5.66×), and UK garage (6.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Joe Scarborough. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.