John Hammond Audience in United States
John Hammond has an estimated audience of 296,418 people in United States. 37.4% are female, 62.6% are male, average age 53.5. Top brand affinities: Bob Dylan, Bruce Springsteen, Led Zeppelin, Classical music, Boston Bruins.
Top brand affinities include Bob Dylan, Bruce Springsteen, Led Zeppelin, with strongest over-indexing on Bob Dylan (10.4× the country average). Demographically, the John Hammond audience skews more male with an average age of 53.5, and over-indexes on personality traits such as Travelling, Community Orientation.
Category: Music & Radio · Type: Person · Subtype: Blues
Demographics of John Hammond fans
| Metric | Value |
|---|---|
| Female | 37.4% |
| Male | 62.6% |
| Average age | 53.5 |
| Estimated audience size | 296,418 |
Audience persona
The typical John Hammond fan in United States is more male, around 53.5 years old, with strong Travelling tendencies and a notable affinity for Bob Dylan.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bob Dylan | 10.4× | Music & Radio |
| Bruce Springsteen | 6.92× | Music & Radio |
| Led Zeppelin | 7.73× | Music & Radio |
| Classical music | 1.78× | Music & Radio |
| Boston Bruins | 5.39× | Sports |
| Jazz music | 1.59× | Music & Radio |
| Country music | 1.53× | Music & Radio |
| Gospel music | 1.7× | Music & Radio |
| Singing | 1.71× | Music & Radio |
| Phil Collins | 4.19× | Music & Radio |
| Museum | 1.68× | Arts & Culture |
| New England Patriots | 1.87× | Sports |
| Hard rock | 1.76× | Music & Radio |
| Apple Music | 2.03× | Music & Radio |
| The New York Times | 1.96× | News |
| Renewable energy | 1.84× | Business & Career |
| David Bowie | 3.75× | Music & Radio |
| The Rolling Stones | 6.53× | Music & Radio |
| Paul McCartney | 3.25× | Music & Radio |
| Art museum | 1.57× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.43 |
| Community Orientation | OPEN | 1.39 |
| Individualism | JOY | 1.35 |
| Sustainability | BALANCE | 1.29 |
| Tradition | CONSERVATISM | 1.28 |
| Mindfulness | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.0% |
| France | 7.8% |
| United Kingdom | 6.3% |
See John Hammond audiences in other countries
More Blues audiences in United States
- Greyhounds (15,856,162)
- King King (4,924,529)
- Marcus King (2,559,226)
- Buddy Guy (2,466,045)
- Hozier (musician) (2,334,278)
How to read this data
Audience size is the estimated number of people in United States who actively search for John Hammond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.