John Hammond Audience in United States

John Hammond logo

John Hammond has an estimated audience of 296,418 people in United States. 37.4% are female, 62.6% are male, average age 53.5. Top brand affinities: Alaska, Enfamil, Dalit, Ayrton Senna, Cacique.

Top brand affinities include Alaska, Enfamil, Dalit, with strongest over-indexing on Alaska (5.39× the country average). Demographically, the John Hammond audience skews more male with an average age of 53.5, and over-indexes on personality traits such as Travelling, Community Orientation.

Category: Music & Radio · Type: Person · Subtype: Blues

Demographics of John Hammond fans

Demographic split for John Hammond audience in United States
MetricValue
Female37.4%
Male62.6%
Average age53.5
Estimated audience size296,418

Audience persona

The typical John Hammond fan in United States is more male, around 53.5 years old, with strong Travelling tendencies and a notable affinity for Alaska.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for John Hammond audience
BrandAffinityCategory
Alaska5.39×Travel & Leisure
Enfamil2.12×Kids & Family
Dalit4.71×Politics & Society
Ayrton Senna1.81×Sports
Cacique1.64×Food & Beverages
La Capital1.51×News
Assassin's Creed II: Discovery6.53×Games
Assisi2.2×Travel & Leisure
Italian Riviera1.71×Travel & Leisure
Keynote (presentation software)3.21×Technology & Electronics
Lucca2.34×Travel & Leisure
Roaming1.67×Technology & Electronics
Canino2.72×Travel & Leisure
Carnivàle1.68×Movies & TV
Pendleton, Oregon1.57×Travel & Leisure
Catania1.5×Travel & Leisure
CAD/CAM dentistry1.59×Health
Davos1.57×Travel & Leisure
Riffle2.71×Politics & Society
Cachaça1.53×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by John Hammond audience
TraitClusterScore
TravellingTHRILL1.43
Community OrientationOPEN1.39
IndividualismJOY1.35
SustainabilityBALANCE1.29
TraditionCONSERVATISM1.28
MindfulnessBALANCE1.17

Worldwide distribution

Worldwide audience distribution share by country for John Hammond
CountryShare
United States36.0%
France7.8%
United Kingdom6.3%

See John Hammond audiences in other countries

More Blues audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for John Hammond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.