Johnny Appleseed Audience in United States

Johnny Appleseed logo

Johnny Appleseed has an estimated audience of 897,331 people in United States. 69.3% are female, 30.7% are male, average age 40.4. Top regions: California, Texas, Florida. Top brand affinities: Pillow, Goop, Governor of Michigan, Israel, Historic site.

The average Johnny Appleseed fan in United States is 40.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pillow, Goop, Governor of Michigan, with strongest over-indexing on Pillow (2.15× the country average). Demographically, the Johnny Appleseed audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Extroversion, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person

Demographics of Johnny Appleseed fans

Demographic split for Johnny Appleseed audience in United States
MetricValue
Female69.3%
Male30.7%
Average age40.4
Estimated audience size897,331

Audience persona

The typical Johnny Appleseed fan in United States is more female, around 40.4 years old, with strong Extroversion tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Johnny Appleseed in United States
RegionReachAffinity
California81,6630.83×
Texas66,7020.86×
Florida50,5970.83×
New York41,4440.83×
Ohio39,6071.43×
Indiana35,7492.18×
Pennsylvania33,1451.1×
Georgia30,2141.09×
Massachusetts29,9371.69×
North Carolina28,6481.06×
Illinois28,1940.94×
Tennessee21,0171.17×
Alabama20,8201.66×
Virginia19,5360.89×
Michigan19,3910.83×
New Jersey18,0620.79×
Missouri15,1451.05×
Oklahoma14,7481.48×
Arizona14,6480.8×
Washington13,7060.76×
Louisiana12,6841.1×
South Carolina12,3550.92×
Connecticut12,0151.34×
Kentucky11,4981.02×
Colorado11,2870.8×
Maryland11,2580.73×
Wisconsin10,8000.8×
Minnesota9,7980.76×
Mississippi8,5391.15×
Oregon8,0570.78×
Arkansas7,7671.05×
Utah7,7210.96×
Kansas7,3431.04×
Iowa6,0700.82×
West Virginia6,0501.45×
Nevada5,7070.66×
New Hampshire3,9881.13×
Nebraska3,9730.88×
Idaho3,6250.81×
Maine3,4121.06×
New Mexico3,2750.73×
Rhode Island2,5080.88×
Washington, District of Columbia2,3380.87×
Hawaii2,2590.59×
Montana2,2400.9×
South Dakota1,7880.86×
Delaware1,7340.7×
Vermont1,7181.09×
North Dakota1,6590.9×
Wyoming1,6501.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Johnny Appleseed audience
BrandAffinityCategory
Pillow2.15×Home & Garden
Goop5.03×Internet & Social Media
Governor of Michigan6.87×Politics & Society
Israel1.85×Travel & Leisure
Historic site3.52×Arts & Culture
Fairy godmother5.62×Literature
Hibachi5.69×Food & Beverages
Wok4.72×Food & Beverages
Grinch2.86×Movies & TV
Mathcore5.38×Music & Radio
Vocal harmony2.98×Music & Radio
Google Home4.25×Technology & Electronics
headspace6.09×Health
Hipster6.27×Politics & Society
Saving1.8×Business & Career
Cherish (group)6.68×Music & Radio
Grace Slick4.78×Music & Radio
TV Fanatic5.38×Movies & TV
El Paso County, Colorado6.46×Travel & Leisure
Elsword8.17×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Johnny Appleseed audience
TraitClusterScore
ExtroversionTHRILL1.34
DIY MentalityTHRILL1.26
Community OrientationOPEN1.22
Price SensitivityPREMIUM1.2
Urban LifestyleOPEN1.16
Family OrientationCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Johnny Appleseed
CountryShare
United States98.3%
Germany1.1%
Italy0.5%

See Johnny Appleseed audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Johnny Appleseed have in United States?

Johnny Appleseed has an estimated audience of 897,331 people in United States, concentrated in California and Texas.

What is the gender split and age of Johnny Appleseed fans?

69.3% of Johnny Appleseed fans are female, 30.7% are male, with an average age of 40.4 years.

Which brands do Johnny Appleseed fans like most?

Johnny Appleseed fans show strongest brand affinity for Pillow (2.15×), Goop (5.03×), and Governor of Michigan (6.87×) over the country average.

Where do Johnny Appleseed fans live in United States?

Johnny Appleseed fans in United States are most concentrated in California (reach 81,663), Texas (reach 66,702), and Florida (reach 50,597). These three regions account for the largest share of the active audience.

What other brands do Johnny Appleseed fans also like?

Beyond Johnny Appleseed itself, the audience over-indexes on Goop (5.03×), Governor of Michigan (6.87×), Israel (1.85×), and Historic site (3.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Johnny Appleseed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.