Jolly Rancher Audience in United States

Jolly Rancher logo

Jolly Rancher has an estimated audience of 611,653 people in United States. 59.0% are female, 41.0% are male, average age 21.6. Top regions: California, Texas, Florida. Top brand affinities: Mothercare, Lulu 黃路梓茵, Huddle (software), Combat sport, Stamp collecting.

The average Jolly Rancher fan in United States is 21.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mothercare, Lulu 黃路梓茵, Huddle (software), with strongest over-indexing on Mothercare (10.33× the country average). Demographically, the Jolly Rancher audience skews more female with an average age of 21.6, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Sweet

Demographics of Jolly Rancher fans

Demographic split for Jolly Rancher audience in United States
MetricValue
Female59.0%
Male41.0%
Average age21.6
Estimated audience size611,653

Audience persona

The typical Jolly Rancher fan in United States is more female, around 21.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Jolly Rancher in United States
RegionReachAffinity
California82,2871.22×
Texas73,0061.39×
Florida48,6621.18×
New York41,3041.21×
Illinois25,7871.27×
Pennsylvania24,1141.17×
Georgia22,7951.21×
North Carolina19,4781.06×
New Jersey19,4481.25×
Ohio18,3520.97×
Virginia16,2221.09×
Michigan15,7680.99×
Maryland13,1021.25×
Arizona12,7761.02×
Washington12,6451.03×
Massachusetts12,5871.04×
Indiana12,4331.11×
Tennessee12,3851.01×
Louisiana10,1191.28×
Missouri10,0701.02×
Minnesota9,6301.1×
Colorado9,4570.98×
Alabama9,1251.07×
South Carolina8,9090.97×
Wisconsin8,2910.9×
Kentucky7,4590.97×
Oklahoma7,2181.06×
Connecticut6,6751.09×
Nevada6,2641.06×
Oregon6,2610.89×
Mississippi5,9271.18×
Utah5,4871×
Arkansas5,2481.04×
Kansas5,1151.06×
Iowa4,9340.98×
Nebraska3,0601×
New Mexico2,8340.92×
West Virginia2,5690.9×
Idaho2,4850.81×
Hawaii2,0360.77×
Rhode Island1,7650.91×
New Hampshire1,7400.72×
Maine1,6210.74×
Delaware1,6150.96×
Washington, District of Columbia1,5650.85×
Montana1,1070.65×
North Dakota1,0910.87×
South Dakota1,0780.76×
Alaska1,0010.77×
Vermont6190.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jolly Rancher audience
BrandAffinityCategory
Mothercare10.33×Kids & Family
Lulu 黃路梓茵4.96×Movies & TV
Huddle (software)12.33×Technology & Electronics
Combat sport1.8×Sports
Stamp collecting3.91×Home & Garden
Bank account1.96×Business & Career
Elsword12.33×Games
Regional styles of Mexican music2.06×Music & Radio
JDSU2×Business & Career
Vocal harmony2.93×Music & Radio
Historic site2.46×Arts & Culture
Saving1.67×Business & Career
Electrolyte2.64×Health
Bugatti Chiron5.87×Cars & Mobility
Home staging2.72×Home & Garden
Voter registration2.37×Politics & Society
Life of Pi4.67×Movies & TV
Panama1.75×Travel & Leisure
Wikia1.57×Internet & Social Media
St. Ives6.51×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jolly Rancher audience
TraitClusterScore
Luxury OrientationPREMIUM1.76
Design AffinityPREMIUM1.59
LGBTQ+ IdentityOPEN1.54
DIY MentalityTHRILL1.42
Convenience OrientationPREMIUM1.39
Early Adopter MentalityPOWER1.38

Worldwide distribution

Worldwide audience distribution share by country for Jolly Rancher
CountryShare
United States72.0%
United Kingdom6.9%
Canada6.6%

See Jolly Rancher audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Jolly Rancher have in United States?

Jolly Rancher has an estimated audience of 611,653 people in United States, concentrated in California and Texas.

What is the gender split and age of Jolly Rancher fans?

59.0% of Jolly Rancher fans are female, 41.0% are male, with an average age of 21.6 years.

Which brands do Jolly Rancher fans like most?

Jolly Rancher fans show strongest brand affinity for Mothercare (10.33×), Lulu 黃路梓茵 (4.96×), and Huddle (software) (12.33×) over the country average.

Where do Jolly Rancher fans live in United States?

Jolly Rancher fans in United States are most concentrated in California (reach 82,287), Texas (reach 73,006), and Florida (reach 48,662). These three regions account for the largest share of the active audience.

What other brands do Jolly Rancher fans also like?

Beyond Jolly Rancher itself, the audience over-indexes on Lulu 黃路梓茵 (4.96×), Huddle (software) (12.33×), Combat sport (1.8×), and Stamp collecting (3.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jolly Rancher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.