Jonah Hex (film) Audience in United States

Jonah Hex (film) logo

Jonah Hex (film) has an estimated audience of 371,065 people in United States. 27.9% are female, 72.1% are male, average age 43.4. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Huánuco, Elsword, Whataburger, UK garage.

The average Jonah Hex (film) fan in United States is 43.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Huánuco, Elsword, with strongest over-indexing on Governor of Michigan (10.79× the country average). Demographically, the Jonah Hex (film) audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Jonah Hex (film) fans

Demographic split for Jonah Hex (film) audience in United States
MetricValue
Female27.9%
Male72.1%
Average age43.4
Estimated audience size371,065

Audience persona

The typical Jonah Hex (film) fan in United States is more male, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Jonah Hex (film) in United States
RegionReachAffinity
California41,8181.02×
Texas36,4181.14×
Florida22,7470.91×
New York17,0250.82×
Illinois11,5230.93×
North Carolina11,1411×
Georgia11,1290.97×
Ohio10,9050.95×
Pennsylvania10,6650.85×
Arizona9,7711.29×
Michigan9,5750.99×
Virginia8,7820.97×
Tennessee8,7031.17×
Indiana7,3691.09×
New Jersey7,2950.77×
Washington7,2640.98×
Missouri7,1281.19×
Alabama6,7851.31×
Colorado6,1631.05×
Kentucky6,1101.31×
Massachusetts5,9160.81×
South Carolina5,7431.03×
Oklahoma5,7001.38×
Maryland5,4870.86×
Wisconsin5,1300.92×
Louisiana4,9211.03×
Oregon4,8461.14×
Minnesota4,6220.87×
Arkansas4,2841.4×
Utah3,6041.08×
Nevada3,5570.99×
Mississippi3,4201.12×
Iowa3,2771.07×
Kansas3,2721.12×
Connecticut2,9070.78×
New Mexico2,1821.17×
Idaho2,1051.13×
Nebraska1,9851.07×
West Virginia1,8311.06×
Maine1,2140.91×
Hawaii1,2010.75×
New Hampshire1,1550.79×
Montana1,1541.12×
Alaska9161.15×
Rhode Island8420.71×
Washington, District of Columbia8050.72×
South Dakota7970.93×
Delaware7040.69×
North Dakota6300.83×
Wyoming5460.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jonah Hex (film) audience
BrandAffinityCategory
Governor of Michigan10.79×Politics & Society
Huánuco14.51×Travel & Leisure
Elsword15.79×Games
Whataburger1.62×Food & Beverages
UK garage4.97×Music & Radio
JDSU2.4×Business & Career
Google Photos1.82×Technology & Electronics
Grinch2.94×Movies & TV
The Halal Guys4.57×Food & Beverages
Home staging3.62×Home & Garden
Personalised Gifts2.9×Home & Garden
Wikia2.04×Internet & Social Media
JibJab3.32×Internet & Social Media
Cam Ward2.19×Sports
Maracaibo6.52×Travel & Leisure
Mortgage insurance2.52×Business & Career
Kildare22.37×Travel & Leisure
Vocal harmony2.46×Music & Radio
Jesse Plemons1.86×Movies & TV
Panama1.96×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jonah Hex (film) audience
TraitClusterScore
PatriotismCONSERVATISM1.5
ExtroversionTHRILL1.33
TraditionCONSERVATISM1.19
SpiritualityBALANCE1.14
Community OrientationOPEN1.08
Convenience OrientationPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for Jonah Hex (film)
CountryShare
United States38.7%
Brazil16.9%
Spain7.7%

See Jonah Hex (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Jonah Hex (film) have in United States?

Jonah Hex (film) has an estimated audience of 371,065 people in United States, concentrated in California and Texas.

What is the gender split and age of Jonah Hex (film) fans?

27.9% of Jonah Hex (film) fans are female, 72.1% are male, with an average age of 43.4 years.

Which brands do Jonah Hex (film) fans like most?

Jonah Hex (film) fans show strongest brand affinity for Governor of Michigan (10.79×), Huánuco (14.51×), and Elsword (15.79×) over the country average.

Where do Jonah Hex (film) fans live in United States?

Jonah Hex (film) fans in United States are most concentrated in California (reach 41,818), Texas (reach 36,418), and Florida (reach 22,747). These three regions account for the largest share of the active audience.

What other brands do Jonah Hex (film) fans also like?

Beyond Jonah Hex (film) itself, the audience over-indexes on Huánuco (14.51×), Elsword (15.79×), Whataburger (1.62×), and UK garage (4.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jonah Hex (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.