Kanji Audience in United States

Kanji has an estimated audience of 384,304 people in United States. 48.5% are female, 51.5% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: Nicholas Hoult, Park Bo-gum, Connie Britton, Autism Awareness, Diabetes mellitus awareness.

The average Kanji fan in United States is 35.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nicholas Hoult, Park Bo-gum, Connie Britton, with strongest over-indexing on Nicholas Hoult (55.78× the country average). Demographically, the Kanji audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Urban Lifestyle, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Fictional Character

Demographics of Kanji fans

Demographic split for Kanji audience in United States
MetricValue
Female48.5%
Male51.5%
Average age35.6
Estimated audience size384,304

Audience persona

The typical Kanji fan in United States is balanced, around 35.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Nicholas Hoult.

Top regions in United States

Top regions ranked by reach for Kanji in United States
RegionReachAffinity
California55,4041.31×
Texas33,6581.02×
Florida28,5181.1×
New York21,7371.01×
Ohio19,5471.65×
South Carolina17,0922.96×
Pennsylvania12,1110.94×
New Jersey12,0031.23×
North Carolina11,8531.02×
Georgia11,3770.96×
Illinois11,3590.89×
Washington11,1751.45×
Virginia10,7621.15×
Michigan8,2640.82×
Massachusetts7,1020.94×
Arizona6,8990.88×
Oregon6,8541.56×
Maryland6,6661.01×
Tennessee6,3480.82×
Indiana6,0440.86×
Colorado5,9070.98×
Missouri4,8720.79×
Minnesota4,7950.87×
Kentucky4,7090.98×
Hawaii4,3452.63×
Wisconsin4,2540.74×
Nevada3,9521.06×
Alabama3,9120.73×
Utah3,8781.13×
Oklahoma3,7000.87×
Louisiana3,4190.69×
Connecticut3,3050.86×
Arkansas2,3870.75×
Kansas2,3090.76×
Iowa2,1590.68×
Mississippi1,9410.61×
Idaho1,6850.87×
New Mexico1,5720.82×
Delaware1,4691.39×
Nebraska1,4180.74×
New Hampshire1,2650.84×
West Virginia1,2460.7×
Washington, District of Columbia1,2211.06×
Maine1,0440.76×
Rhode Island9740.8×
Alaska8441.03×
Montana7100.67×
Vermont5570.83×
South Dakota5350.6×
North Dakota4840.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kanji audience
BrandAffinityCategory
Nicholas Hoult55.78×Movies & TV
Park Bo-gum72.21×Movies & TV
Connie Britton55.82×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Proton (automobile)36.35×Cars & Mobility
Anime and manga fandom7.67×Literature
Pokémon7.31×Games
Income tax13.19×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Estonia19.77×Travel & Leisure
The Legend of Zelda6.46×Games
China Central Television21.91×Movies & TV
Kia Sportage12.04×Cars & Mobility
Manga3.09×Literature
Mobile game2.54×Games
Dragon Ball7.31×Movies & TV
Funimation6.11×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kanji audience
TraitClusterScore
Urban LifestyleOPEN1.6
ExtroversionTHRILL1.5
Price SensitivityPREMIUM1.35
Risk AppetiteTHRILL1.32
TravellingTHRILL1.32
Early Adopter MentalityPOWER1.31

Worldwide distribution

Worldwide audience distribution share by country for Kanji
CountryShare
Japan47.1%
United States12.7%
India7.4%

See Kanji audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Kanji have in United States?

Kanji has an estimated audience of 384,304 people in United States, concentrated in California and Texas.

What is the gender split and age of Kanji fans?

48.5% of Kanji fans are female, 51.5% are male, with an average age of 35.6 years.

Which brands do Kanji fans like most?

Kanji fans show strongest brand affinity for Nicholas Hoult (55.78×), Park Bo-gum (72.21×), and Connie Britton (55.82×) over the country average.

Where do Kanji fans live in United States?

Kanji fans in United States are most concentrated in California (reach 55,404), Texas (reach 33,658), and Florida (reach 28,518). These three regions account for the largest share of the active audience.

What other brands do Kanji fans also like?

Beyond Kanji itself, the audience over-indexes on Park Bo-gum (72.21×), Connie Britton (55.82×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kanji. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.