Kansas City metropolitan area Audience in United States

Kansas City metropolitan area logo

Kansas City metropolitan area has an estimated audience of 1,566,714 people in United States. 60.1% are female, 39.9% are male, average age 39.9. Top regions: Missouri, Kansas, Texas. Top brand affinities: JTG, WFTS-TV, John Stuart Mill, JR Aquino, Shelby Foote.

The average Kansas City metropolitan area fan in United States is 39.9 years old, more female, and lives primarily in Missouri. The audience is concentrated in Missouri, Kansas, Texas. Top brand affinities include JTG, WFTS-TV, John Stuart Mill, with strongest over-indexing on JTG (12.53× the country average). Demographically, the Kansas City metropolitan area audience skews more female with an average age of 39.9, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 8 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Kansas City metropolitan area fans

Demographic split for Kansas City metropolitan area audience in United States
MetricValue
Female60.1%
Male39.9%
Average age39.9
Estimated audience size1,566,714

Audience persona

The typical Kansas City metropolitan area fan in United States is more female, around 39.9 years old, with strong DIY Mentality tendencies and a notable affinity for JTG.

Top regions in United States

Top regions ranked by reach for Kansas City metropolitan area in United States
RegionReachAffinity
Missouri253,07510.02×
Kansas203,33416.47×
Texas51,9060.39×
California47,9970.28×
Florida29,1960.28×
Illinois27,8120.53×
New York25,3360.29×
Colorado16,2580.66×
Iowa15,8831.23×
Oklahoma15,5430.89×
Pennsylvania15,1660.29×
Virginia14,9980.39×
Ohio14,5440.3×
Nebraska13,9391.77×
Georgia13,5350.28×
North Carolina12,2090.26×
Arizona11,8220.37×
Arkansas11,3950.88×
Michigan11,1550.27×
New Jersey10,7870.27×
Tennessee10,6460.34×
Minnesota10,3360.46×
Massachusetts10,0210.32×
Washington9,7820.31×
Indiana9,5260.33×
Wisconsin8,9710.38×
Kentucky7,2150.37×
Maryland6,7040.25×
Louisiana6,6030.33×
Oregon6,1620.34×
Alabama6,1460.28×
South Carolina5,5490.24×
Mississippi4,3880.34×
Nevada4,2360.28×
Utah3,9380.28×
Connecticut3,5920.23×
South Dakota3,5890.99×
Idaho3,3450.43×
West Virginia3,3440.46×
Alaska3,3371×
Hawaii2,9500.44×
Montana2,9090.67×
North Dakota2,7960.87×
New Hampshire2,7550.45×
Wyoming2,7051.16×
New Mexico2,6840.34×
Rhode Island2,6600.53×
Maine2,6590.47×
Vermont2,6170.95×
Delaware2,3830.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kansas City metropolitan area audience
BrandAffinityCategory
JTG12.53×Sports
WFTS-TV1.59×Movies & TV
John Stuart Mill4×Politics & Society
JR Aquino4.44×
Shelby Foote2.6×Literature
Roy Wood, Jr.1.57×Movies & TV
Tito Puente, Jr.1.82×Music & Radio
D3.js2.74×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kansas City metropolitan area audience
TraitClusterScore
DIY MentalityTHRILL1.08
Family OrientationCONSERVATISM1.07
Community OrientationOPEN1.02
Need for SecurityCONSERVATISM0.99
IndividualismJOY0.97
Price SensitivityPREMIUM0.96

Worldwide distribution

Worldwide audience distribution share by country for Kansas City metropolitan area
CountryShare
United States100.0%
Germany0.0%
Italy0.0%

See Kansas City metropolitan area audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Kansas City metropolitan area have in United States?

Kansas City metropolitan area has an estimated audience of 1,566,714 people in United States, concentrated in Missouri and Kansas.

What is the gender split and age of Kansas City metropolitan area fans?

60.1% of Kansas City metropolitan area fans are female, 39.9% are male, with an average age of 39.9 years.

Which brands do Kansas City metropolitan area fans like most?

Kansas City metropolitan area fans show strongest brand affinity for JTG (12.53×), WFTS-TV (1.59×), and John Stuart Mill (4×) over the country average.

Where do Kansas City metropolitan area fans live in United States?

Kansas City metropolitan area fans in United States are most concentrated in Missouri (reach 253,075), Kansas (reach 203,334), and Texas (reach 51,906). These three regions account for the largest share of the active audience.

What other brands do Kansas City metropolitan area fans also like?

Beyond Kansas City metropolitan area itself, the audience over-indexes on WFTS-TV (1.59×), John Stuart Mill (4×), JR Aquino (4.44×), and Shelby Foote (2.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kansas City metropolitan area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.