Rascasse Audience Intelligence

Kansas City metropolitan area Audience in United States

A data profile of the people who buy, follow and care about Kansas City metropolitan area in United States — modelled from more than twelve digital signal sources. Kansas City metropolitan area has an estimated audience of 1,566,714 people in United States.

#1410among POI in United States#1307in Travel & Leisure

The average Kansas City metropolitan area fan in United States is 39.9 years old, more female, and lives primarily in Missouri.

The audience is concentrated in Missouri, Kansas, California.

Top brand affinities include Sporting Kansas City, Kansas City Royals, Kansas City Chiefs, with strongest over-indexing on Sporting Kansas City (37.12× the country average).

Demographically, the Kansas City metropolitan area audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kansas City metropolitan area fan in United States is more female, around 39.9 years old, with strong Community Orientation tendencies and a notable affinity for Sporting Kansas City.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kansas City metropolitan area profile in United States.

Audience size
1.6M
in United States
Gender
60.1%♀
39.9% male
Age
39.9
average years
Country rank
#17183
POI in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kansas City metropolitan area fans

60.1% are female, 39.9% are male, average age 39.9.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Kansas City metropolitan area audience in United States
MetricValue
Female60.1%
Male39.9%
Average age39.9
Estimated audience size1,566,714
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Kansas City metropolitan area audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3921%
40-4923%
50+20%
Fig. 04

Worldwide distribution

99.9%

of the worldwide Kansas City metropolitan area audience comes from United States.

Worldwide audience distribution share by country for Kansas City metropolitan area
CountryShare
United States99.9%
Germany0.0%
Italy0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kansas City metropolitan area audience in United States is strongest.

Fig. 05

Top regions by affinity

Kansas City metropolitan area fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~200K15.63×
02Missouri~200K9.11×
03Nebraska~10K1.32×
04Iowa~10K1.08×
05South Dakota~4K0.99×
06Alaska~3K0.98×
07Vermont~3K0.98×
08North Dakota~3K0.97×
09Hawaii~6K0.94×
10Arkansas~10K0.93×
11Washington, District of Columbia~4K0.93×
12Montana~4K0.93×
13Rhode Island~5K0.91×
14Delaware~4K0.91×
15Oklahoma~20K0.90×
16Utah~10K0.89×
17West Virginia~7K0.89×
18New Hampshire~5K0.89×
19Maine~5K0.89×
20Idaho~7K0.88×
21Alabama~20K0.87×
22Mississippi~10K0.86×
23New Mexico~7K0.86×
24Colorado~20K0.84×
25Louisiana~20K0.80×
26Kentucky~20K0.79×
27Connecticut~10K0.79×
28Nevada~10K0.79×
29Arizona~30K0.78×
30Washington~20K0.77×
31South Carolina~20K0.77×
32Oregon~10K0.76×
33Wisconsin~20K0.72×
34Minnesota~20K0.72×
35Indiana~20K0.70×
36Maryland~20K0.70×
37Tennessee~20K0.69×
38Massachusetts~20K0.66×
39Michigan~30K0.64×
40New Jersey~20K0.63×
41Virginia~20K0.63×
42Illinois~30K0.62×
43Ohio~30K0.61×
44North Carolina~30K0.61×
45Georgia~30K0.60×
46Pennsylvania~30K0.58×
47Texas~60K0.47×
48Florida~50K0.47×
49New York~40K0.47×
50California~70K0.39×
Fig. 06

Affinity by region

Affinity by region — Kansas City metropolitan area, United States
0.39×1.00×15.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kansas City metropolitan area audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kansas City metropolitan area audience
#·InterestCategoryAffinity×
01Sporting Kansas CitySports37.12×
02Kansas City RoyalsSports10.49×
03st louis bluesSports5.47×
04Kansas City ChiefsSports4.24×
05St. Louis CardinalsSports2.93×
06Las Vegas RaidersSports2.41×
07Non-alcoholic beverageFood & Beverages2.24×
08Online newspaperNews1.94×
09Rail transportTravel & Leisure1.91×
10FanaticsFashion & Accessoires1.89×
11Hardware storeHome & Garden1.76×
12Charitable organizationPolitics & Society1.70×
13Britney SpearsMusic & Radio1.60×
14SupermarketShopping1.58×
15New England PatriotsSports1.56×
16PubFood & Beverages1.55×
17PersonalisationHome & Garden1.52×
18Nonprofit organizationPolitics & Society1.51×
19Veterinary medicineBusiness & Career1.51×
20Life insuranceBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kansas City metropolitan area audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kansas City metropolitan area audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.70×
Career OrientationPOWER1.67×
IndividualismJOY1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kansas City metropolitan area audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.56×
Sports ActivityPOWER0.56×
Quality AwarenessPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kansas City metropolitan area have in United States?

Kansas City metropolitan area has an estimated audience of 1,566,714 people in United States, concentrated in Missouri and Kansas.

02

What is the gender split and age of Kansas City metropolitan area fans?

60.1% of Kansas City metropolitan area fans are female, 39.9% are male, with an average age of 39.9 years.

03

Which brands do Kansas City metropolitan area fans like most?

Kansas City metropolitan area fans show strongest brand affinity for Sporting Kansas City (37.12×), Kansas City Royals (10.49×), and Kansas City Chiefs (4.24×) over the country average.

04

Where do Kansas City metropolitan area fans live in United States?

Kansas City metropolitan area fans in United States are most concentrated in Missouri (reach ~200K), Kansas (reach ~200K), and California (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Kansas City metropolitan area fans also like?

Beyond Kansas City metropolitan area itself, the audience over-indexes on Kansas City Royals (10.49×), Kansas City Chiefs (4.24×), St. Louis Cardinals (2.93×), and Nonprofit organization (1.51×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kansas City metropolitan area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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