Kappa Alpha Psi Audience in United States

Kappa Alpha Psi has an estimated audience of 396,416 people in United States. 60.0% are female, 40.0% are male, average age 39.4. Top regions: Texas, Georgia, North Carolina. Top brand affinities: Finnair, Capital One, Google Maps, Indeed.com, Diana Ross.

The average Kappa Alpha Psi fan in United States is 39.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, North Carolina. Top brand affinities include Finnair, Capital One, Google Maps, with strongest over-indexing on Finnair (675× the country average). Demographically, the Kappa Alpha Psi audience skews more female with an average age of 39.4, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party · Subtype: Fraternity

Demographics of Kappa Alpha Psi fans

Demographic split for Kappa Alpha Psi audience in United States
MetricValue
Female60.0%
Male40.0%
Average age39.4
Estimated audience size396,416

Audience persona

The typical Kappa Alpha Psi fan in United States is more female, around 39.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Kappa Alpha Psi in United States
RegionReachAffinity
Texas44,5531.31×
Georgia38,9923.19×
North Carolina28,2532.37×
Florida25,5760.95×
Alabama19,9863.61×
Louisiana18,0053.52×
California17,7480.41×
Virginia17,5101.81×
Maryland16,6912.45×
Tennessee15,7421.98×
Mississippi14,4704.43×
South Carolina14,4392.42×
Illinois13,5751.03×
New York12,2670.55×
Michigan10,8701.05×
Pennsylvania10,1880.76×
Ohio10,1000.83×
Indiana8,1441.12×
New Jersey7,8150.78×
Missouri6,7561.06×
Arkansas6,4021.96×
Kentucky4,7720.96×
Oklahoma4,0970.93×
Washington, District of Columbia3,6383.05×
Arizona3,0100.37×
Washington2,5950.33×
Massachusetts2,4580.31×
Wisconsin2,1150.35×
Connecticut1,9980.5×
Colorado1,9180.31×
Delaware1,8791.72×
Kansas1,8270.58×
Nevada1,7390.45×
Minnesota1,4380.25×
Iowa9290.28×
Nebraska9250.47×
Oregon8370.18×
West Virginia7380.4×
Hawaii4090.24×
Rhode Island4060.32×
New Mexico3650.18×
Utah3270.09×
New Hampshire2330.15×
Idaho1960.1×
Maine1620.11×
Alaska1170.14×
South Dakota1150.13×
North Dakota1120.14×
Vermont980.14×
Montana820.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kappa Alpha Psi audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One11.32×Business & Career
Google Maps8.12×Internet & Social Media
Indeed.com7.82×Business & Career
Diana Ross24.91×Music & Radio
Autism Awareness15.29×Health
Circle K10.71×Shopping
Diabetes mellitus awareness10.04×Health
DeviantArt10.12×Internet & Social Media
Khan Academy11.36×Business & Career
Enterprise Rent-A-Car7.83×Cars & Mobility
CarGurus6.95×Cars & Mobility
Microblogging10.24×Technology & Electronics
Chadwick Boseman23.3×Movies & TV
Whoopi Goldberg17.33×Movies & TV
Singer-songwriter4.5×Music & Radio
Wesley Snipes21.59×Movies & TV
Simone Biles15.1×Sports
Aaliyah18.33×Music & Radio
Dollar General4.14×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kappa Alpha Psi audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.05
Luxury OrientationPREMIUM1.94
Community OrientationOPEN1.77
IndulgenceJOY1.44
Career OrientationPOWER1.35
Early Adopter MentalityPOWER1.3

Worldwide distribution

Worldwide audience distribution share by country for Kappa Alpha Psi
CountryShare
United States97.7%
United Kingdom0.5%
Canada0.4%

See Kappa Alpha Psi audiences in other countries

More Fraternity audiences in United States

Frequently asked questions

How many fans does Kappa Alpha Psi have in United States?

Kappa Alpha Psi has an estimated audience of 396,416 people in United States, concentrated in Texas and Georgia.

What is the gender split and age of Kappa Alpha Psi fans?

60.0% of Kappa Alpha Psi fans are female, 40.0% are male, with an average age of 39.4 years.

Which brands do Kappa Alpha Psi fans like most?

Kappa Alpha Psi fans show strongest brand affinity for Finnair (675×), Capital One (11.32×), and Google Maps (8.12×) over the country average.

Where do Kappa Alpha Psi fans live in United States?

Kappa Alpha Psi fans in United States are most concentrated in Texas (reach 44,553), Georgia (reach 38,992), and North Carolina (reach 28,253). These three regions account for the largest share of the active audience.

What other brands do Kappa Alpha Psi fans also like?

Beyond Kappa Alpha Psi itself, the audience over-indexes on Capital One (11.32×), Google Maps (8.12×), Indeed.com (7.82×), and Diana Ross (24.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kappa Alpha Psi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.