Rascasse Audience Intelligence

Keeping the Faith Audience in United States

A data profile of the people who buy, follow and care about Keeping the Faith in United States — modelled from more than twelve digital signal sources. Keeping the Faith has an estimated audience of 277,767 people in United States.

#93among Romance in United States#4488among Movie / TV Show / Series in United States#9030in Movies & TV

The average Keeping the Faith fan in United States is 43.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Taron Egerton, Bethany Hamilton, Prince of Persia, with strongest over-indexing on Taron Egerton (14.43× the country average).

Demographically, the Keeping the Faith audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Keeping the Faith fan in United States is more female, around 43.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Taron Egerton.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Keeping the Faith profile in United States.

Audience size
278K
in United States
Gender
63.3%♀
36.7% male
Age
43.5
average years
Country rank
#50264
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Keeping the Faith viewers

63.3% are female, 36.7% are male, average age 43.5.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Keeping the Faith audience in United States
MetricValue
Female63.3%
Male36.7%
Average age43.5
Estimated audience size277,767
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Keeping the Faith audience in United States
Age bracketShare%
16-1919%
20-2912%
30-3912%
40-4917%
50+39%
Fig. 04

Worldwide distribution

39.4%

of the worldwide Keeping the Faith audience comes from United States.

Worldwide audience distribution share by country for Keeping the Faith
CountryShare
United States39.4%
Japan9.5%
United Kingdom7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Keeping the Faith audience in United States is strongest.

Fig. 05

Top regions by affinity

Keeping the Faith fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~1K1.33×
02New York~20K1.27×
03Massachusetts~7K1.23×
04Connecticut~3K1.21×
05New Jersey~8K1.20×
06Pennsylvania~10K1.18×
07Maryland~5K1.15×
08Illinois~10K1.13×
09Vermont<1K1.10×
10Maine~1K1.07×
11Oregon~3K1.05×
12New Hampshire~1K1.05×
13Colorado~4K1.03×
14Wisconsin~4K1.02×
15Louisiana~4K1.02×
16Rhode Island<1K1.02×
17Ohio~9K1.01×
18Tennessee~6K1.01×
19Missouri~4K1.01×
20Montana<1K1.01×
21Indiana~5K0.99×
22Arkansas~2K0.99×
23Delaware<1K0.99×
24Georgia~8K0.98×
25North Carolina~8K0.98×
26Michigan~7K0.98×
27Virginia~7K0.98×
28Washington~5K0.98×
29Alaska<1K0.98×
30Idaho~1K0.97×
31Florida~20K0.96×
32South Carolina~4K0.96×
33Minnesota~4K0.96×
34Utah~2K0.96×
35Mississippi~2K0.96×
36Kansas~2K0.96×
37North Dakota<1K0.96×
38California~30K0.95×
39Iowa~2K0.95×
40Alabama~4K0.94×
41Oklahoma~3K0.94×
42New Mexico~1K0.94×
43South Dakota<1K0.93×
44Arizona~5K0.92×
45Kentucky~3K0.92×
46West Virginia~1K0.92×
47Hawaii~1K0.92×
48Nebraska~1K0.91×
49Nevada~2K0.88×
50Texas~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Keeping the Faith, United States
0.82×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Keeping the Faith audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Keeping the Faith audience
#·InterestCategoryAffinity×
01Prince of PersiaGames40.16×
02Bethany HamiltonSports32.57×
03Taron EgertonMovies & TV14.43×
04Sophia BushMovies & TV11.99×
05Lacey ChabertMovies & TV9.16×
06byu basketballSports8.27×
07ZootopiaMovies & TV5.98×
08Hallmark ChannelMovies & TV5.09×
09Drudge ReportSports4.60×
10NazarethTravel & Leisure4.01×
11Hobby LobbyHome & Garden3.11×
12MetaphysicsBusiness & Career2.82×
13FedExBusiness & Career2.50×
14Planet FitnessSports2.30×
15SubwayFood & Beverages2.13×
16Mortgage loansBusiness & Career2.00×
17Pizza HutFood & Beverages1.98×
18Chick-fil-AFood & Beverages1.87×
19McDonald'sFood & Beverages1.68×
20PinterestInternet & Social Media1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Keeping the Faith audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Keeping the Faith audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.70×
Community OrientationOPEN1.58×
TraditionCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Keeping the Faith audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.81×
ExtroversionTHRILL0.86×
Sports ActivityPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Keeping the Faith have in United States?

Keeping the Faith has an estimated audience of 277,767 people in United States, concentrated in California and New York.

02

What is the gender split and age of Keeping the Faith viewers?

63.3% of Keeping the Faith fans are female, 36.7% are male, with an average age of 43.5 years.

03

Which brands do Keeping the Faith fans like most?

Keeping the Faith fans show strongest brand affinity for Taron Egerton (14.43×), Bethany Hamilton (32.57×), and Prince of Persia (40.16×) over the country average.

04

Where do Keeping the Faith fans live in United States?

Keeping the Faith fans in United States are most concentrated in California (reach ~30K), New York (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Keeping the Faith fans also like?

Beyond Keeping the Faith itself, the audience over-indexes on Bethany Hamilton (32.57×), Prince of Persia (40.16×), Hobby Lobby (3.11×), and Sophia Bush (11.99×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Keeping the Faith audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Keeping the Faith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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