Keeping the Faith Audience in United States

Keeping the Faith logo

Keeping the Faith has an estimated audience of 276,155 people in United States. 63.3% are female, 36.7% are male, average age 43.5. Top regions: California, New York, Texas. Top brand affinities: headspace, Grace Slick, Google Home, Hibachi, Governor of Michigan.

The average Keeping the Faith fan in United States is 43.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include headspace, Grace Slick, Google Home, with strongest over-indexing on headspace (21.28× the country average). Demographically, the Keeping the Faith audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

Demographics of Keeping the Faith fans

Demographic split for Keeping the Faith audience in United States
MetricValue
Female63.3%
Male36.7%
Average age43.5
Estimated audience size276,155

Audience persona

The typical Keeping the Faith fan in United States is more female, around 43.5 years old, with strong Tradition tendencies and a notable affinity for headspace.

Top regions in United States

Top regions ranked by reach for Keeping the Faith in United States
RegionReachAffinity
California30,6461.01×
New York21,1291.37×
Texas20,3260.86×
Florida18,9501.01×
Illinois11,0791.2×
Pennsylvania10,7881.16×
New Jersey8,9041.27×
Ohio8,6761.02×
Georgia8,6191.01×
North Carolina8,3711.01×
Massachusetts7,2261.33×
Michigan6,9510.96×
Virginia6,7711.01×
Washington5,5531×
Tennessee5,5271×
Maryland5,4891.16×
Indiana5,0271×
Arizona4,7820.85×
Colorado4,6171.06×
Missouri4,5361.02×
Wisconsin4,2951.03×
South Carolina4,1040.99×
Minnesota3,9130.99×
Connecticut3,7461.35×
Louisiana3,6221.02×
Oregon3,4381.09×
Alabama3,4220.89×
Kentucky2,8430.82×
Oklahoma2,7590.9×
Utah2,3300.94×
Nevada2,3150.87×
Arkansas2,2891.01×
Kansas2,0100.92×
Mississippi2,0070.88×
Iowa1,9520.86×
Washington, District of Columbia1,3741.66×
Idaho1,2560.91×
Nebraska1,1570.84×
New Mexico1,1510.83×
New Hampshire1,1211.03×
Maine1,0821.09×
West Virginia9890.77×
Hawaii9600.81×
Rhode Island8660.98×
Delaware7400.97×
Montana6450.84×
Vermont6391.32×
Alaska4940.84×
South Dakota4670.73×
North Dakota4550.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Keeping the Faith audience
BrandAffinityCategory
headspace21.28×Health
Grace Slick17.8×Music & Radio
Google Home9.01×Technology & Electronics
Hibachi9.59×Food & Beverages
Governor of Michigan9.03×Politics & Society
Goop5.67×Internet & Social Media
Nationality2.2×Politics & Society
Nebraska Cornhuskers football3.67×Sports
Elsword16.26×Games
TV Fanatic10.37×Movies & TV
Wok6.24×Food & Beverages
Grinch3.77×Movies & TV
Staycation2.93×Home & Garden
Jesse Plemons3×Movies & TV
Ira Glass14.85×Music & Radio
Cherish (group)9.12×Music & Radio
Nebraska Cornhuskers6.74×Sports
Harlow8.52×Travel & Leisure
El Paso County, Colorado9.09×Travel & Leisure
Fairy godmother5.04×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Keeping the Faith audience
TraitClusterScore
TraditionCONSERVATISM1.62
LGBTQ+ IdentityOPEN1.45
Risk AppetiteTHRILL1.41
Community OrientationOPEN1.39
MindfulnessBALANCE1.37
Pet OwnershipJOY1.35

Worldwide distribution

Worldwide audience distribution share by country for Keeping the Faith
CountryShare
United States40.8%
Japan9.8%
United Kingdom7.9%

See Keeping the Faith audiences in other countries

More Romance audiences in United States

Frequently asked questions

How many fans does Keeping the Faith have in United States?

Keeping the Faith has an estimated audience of 276,155 people in United States, concentrated in California and New York.

What is the gender split and age of Keeping the Faith fans?

63.3% of Keeping the Faith fans are female, 36.7% are male, with an average age of 43.5 years.

Which brands do Keeping the Faith fans like most?

Keeping the Faith fans show strongest brand affinity for headspace (21.28×), Grace Slick (17.8×), and Google Home (9.01×) over the country average.

Where do Keeping the Faith fans live in United States?

Keeping the Faith fans in United States are most concentrated in California (reach 30,646), New York (reach 21,129), and Texas (reach 20,326). These three regions account for the largest share of the active audience.

What other brands do Keeping the Faith fans also like?

Beyond Keeping the Faith itself, the audience over-indexes on Grace Slick (17.8×), Google Home (9.01×), Hibachi (9.59×), and Governor of Michigan (9.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Keeping the Faith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.