Kevin Durand Audience in United States

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Kevin Durand has an estimated audience of 1,182,554 people in United States. 74.5% are female, 25.5% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Grinch, Goop, Collectable, Wok, Vocal harmony.

The average Kevin Durand fan in United States is 34.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grinch, Goop, Collectable, with strongest over-indexing on Grinch (4.83× the country average). Demographically, the Kevin Durand audience skews more female with an average age of 34.9, and over-indexes on personality traits such as DIY Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Kevin Durand fans

Demographic split for Kevin Durand audience in United States
MetricValue
Female74.5%
Male25.5%
Average age34.9
Estimated audience size1,182,554

Audience persona

The typical Kevin Durand fan in United States is more female, around 34.9 years old, with strong DIY Mentality tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for Kevin Durand in United States
RegionReachAffinity
California144,1191.11×
Texas121,4501.19×
Florida74,7080.93×
New York50,9420.77×
Illinois38,4630.98×
Ohio38,2711.05×
Pennsylvania37,4730.94×
North Carolina35,4361×
Georgia35,1480.96×
Michigan30,6840.99×
Arizona27,6171.14×
Virginia26,1390.91×
Tennessee25,9091.09×
Washington25,6041.08×
Indiana24,2591.12×
New Jersey23,6240.79×
Missouri22,7591.19×
Colorado19,5721.05×
Kentucky17,9801.21×
Massachusetts17,4250.75×
Oklahoma17,3021.32×
South Carolina16,6910.94×
Wisconsin16,1410.91×
Maryland16,1000.79×
Alabama15,6970.95×
Minnesota15,3370.91×
Oregon15,3151.13×
Louisiana15,1030.99×
Nevada12,8821.13×
Utah11,7311.11×
Arkansas11,4271.17×
Iowa10,1681.04×
Kansas10,1661.09×
Connecticut9,5750.81×
Mississippi9,2550.95×
New Mexico7,5761.28×
Idaho7,4841.26×
West Virginia6,0011.09×
Nebraska5,9301×
Hawaii5,3111.04×
New Hampshire4,3790.94×
Maine3,8910.92×
Montana3,6981.13×
Rhode Island2,8820.77×
Alaska2,8231.12×
Delaware2,6430.81×
South Dakota2,4910.91×
North Dakota2,2680.93×
Wyoming1,9251.1×
Washington, District of Columbia1,7410.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kevin Durand audience
BrandAffinityCategory
Grinch4.83×Movies & TV
Goop6.18×Internet & Social Media
Collectable1.69×Kids & Family
Wok6.54×Food & Beverages
Vocal harmony3.82×Music & Radio
Governor of Michigan6.17×Politics & Society
Grace Slick6.69×Music & Radio
Litter box1.56×Pets & Animals
Historic site3.04×Arts & Culture
Israel1.5×Travel & Leisure
Gran Torino4.95×Movies & TV
headspace6.56×Health
Google Home4.52×Technology & Electronics
Mathcore4.89×Music & Radio
Hibachi4.75×Food & Beverages
Home staging3.04×Home & Garden
Cherish (group)6.04×Music & Radio
Birthday Gifts1.74×Kids & Family
Fairy godmother3.98×Literature
El Paso County, Colorado6.69×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kevin Durand audience
TraitClusterScore
DIY MentalityTHRILL1.46
LGBTQ+ IdentityOPEN1.45
ExtroversionTHRILL1.41
Early Adopter MentalityPOWER1.39
Convenience OrientationPREMIUM1.35
Social Media UsageJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for Kevin Durand
CountryShare
United States71.1%
Germany14.9%
Brazil7.6%

See Kevin Durand audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Kevin Durand have in United States?

Kevin Durand has an estimated audience of 1,182,554 people in United States, concentrated in California and Texas.

What is the gender split and age of Kevin Durand fans?

74.5% of Kevin Durand fans are female, 25.5% are male, with an average age of 34.9 years.

Which brands do Kevin Durand fans like most?

Kevin Durand fans show strongest brand affinity for Grinch (4.83×), Goop (6.18×), and Collectable (1.69×) over the country average.

Where do Kevin Durand fans live in United States?

Kevin Durand fans in United States are most concentrated in California (reach 144,119), Texas (reach 121,450), and Florida (reach 74,708). These three regions account for the largest share of the active audience.

What other brands do Kevin Durand fans also like?

Beyond Kevin Durand itself, the audience over-indexes on Goop (6.18×), Collectable (1.69×), Wok (6.54×), and Vocal harmony (3.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kevin Durand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.