Kevin Porter Jr. Audience in United States
Kevin Porter Jr. has an estimated audience of 993,075 people in United States. 40.5% are female, 59.5% are male, average age 34.7. Top brand affinities: Goop, Mathcore, Governor of Michigan, Elsword, Grinch.
Top brand affinities include Goop, Mathcore, Governor of Michigan, with strongest over-indexing on Goop (9.61× the country average). Demographically, the Kevin Porter Jr. audience skews more male with an average age of 34.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Sports · Type: Person · Subtype: Basketball
Demographics of Kevin Porter Jr. fans
| Metric | Value |
|---|---|
| Female | 40.5% |
| Male | 59.5% |
| Average age | 34.7 |
| Estimated audience size | 993,075 |
Audience persona
The typical Kevin Porter Jr. fan in United States is more male, around 34.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 9.61× | Internet & Social Media |
| Mathcore | 14.39× | Music & Radio |
| Governor of Michigan | 12.67× | Politics & Society |
| Elsword | 27.07× | Games |
| Grinch | 6.25× | Movies & TV |
| Hipster | 14.65× | Politics & Society |
| Harlow | 16.27× | Travel & Leisure |
| Fairy godmother | 10.22× | Literature |
| Wok | 8.59× | Food & Beverages |
| Vocal harmony | 5.65× | Music & Radio |
| Historic site | 5.19× | Arts & Culture |
| No Escape (1994 film) | 13.61× | Movies & TV |
| Google Home | 7.79× | Technology & Electronics |
| La Jolla | 10.47× | Travel & Leisure |
| Hibachi | 8.46× | Food & Beverages |
| Guitarist (magazine) | 10.94× | Music & Radio |
| TV Fanatic | 9.96× | Movies & TV |
| El Paso County, Colorado | 11.55× | Travel & Leisure |
| headspace | 7.8× | Health |
| Grace Slick | 7.28× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.19 |
| Early Adopter Mentality | POWER | 1.13 |
| Social Media Usage | JOY | 1.07 |
| Extroversion | THRILL | 1.01 |
| Family Orientation | CONSERVATISM | 0.96 |
| Luxury Orientation | PREMIUM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.0% |
| Brazil | 5.7% |
| Canada | 5.0% |
See Kevin Porter Jr. audiences in other countries
More Basketball audiences in United States
- NBA (91,514,318)
- NBA Finals (38,840,029)
- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- NBA playoffs (34,904,470)
How to read this data
Audience size is the estimated number of people in United States who actively search for Kevin Porter Jr.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.