King cake Audience in United States
King cake has an estimated audience of 387,722 people in United States. 80.0% are female, 20.0% are male, average age 37.6. Top regions: Texas, Louisiana, California. Top brand affinities: Pillow, Goop, Graham Greene, Governor of Michigan, Fairy godmother.
The average King cake fan in United States is 37.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Louisiana, California. Top brand affinities include Pillow, Goop, Graham Greene, with strongest over-indexing on Pillow (1.97× the country average). Demographically, the King cake audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Urban Lifestyle, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of King cake fans
| Metric | Value |
|---|---|
| Female | 80.0% |
| Male | 20.0% |
| Average age | 37.6 |
| Estimated audience size | 387,722 |
Audience persona
The typical King cake fan in United States is more female, around 37.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Pillow.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 42,653 | 1.28× |
| Louisiana | 35,771 | 7.15× |
| California | 23,900 | 0.56× |
| Florida | 22,708 | 0.87× |
| Georgia | 14,279 | 1.2× |
| New York | 13,000 | 0.6× |
| North Carolina | 11,309 | 0.97× |
| Virginia | 10,834 | 1.15× |
| Tennessee | 10,669 | 1.37× |
| Ohio | 10,389 | 0.87× |
| Pennsylvania | 10,263 | 0.79× |
| Illinois | 9,906 | 0.77× |
| Alabama | 9,534 | 1.76× |
| Mississippi | 7,458 | 2.33× |
| Missouri | 7,430 | 1.19× |
| Michigan | 6,510 | 0.64× |
| Indiana | 6,290 | 0.89× |
| South Carolina | 6,244 | 1.07× |
| Colorado | 6,056 | 0.99× |
| Maryland | 5,948 | 0.89× |
| New Jersey | 5,810 | 0.59× |
| Washington | 5,673 | 0.73× |
| Kentucky | 5,537 | 1.14× |
| Massachusetts | 5,178 | 0.68× |
| Oklahoma | 4,981 | 1.16× |
| Arizona | 4,837 | 0.61× |
| Arkansas | 4,667 | 1.46× |
| Wisconsin | 4,258 | 0.73× |
| Minnesota | 3,521 | 0.63× |
| Oregon | 3,361 | 0.76× |
| Kansas | 3,089 | 1.01× |
| Connecticut | 2,643 | 0.68× |
| Utah | 2,335 | 0.67× |
| Iowa | 2,298 | 0.72× |
| Nevada | 2,241 | 0.6× |
| Nebraska | 1,695 | 0.87× |
| West Virginia | 1,609 | 0.89× |
| New Mexico | 1,502 | 0.77× |
| Washington, District of Columbia | 1,287 | 1.1× |
| Idaho | 1,168 | 0.6× |
| New Hampshire | 911 | 0.6× |
| Maine | 888 | 0.64× |
| Montana | 833 | 0.77× |
| Delaware | 767 | 0.72× |
| Rhode Island | 746 | 0.6× |
| Hawaii | 730 | 0.44× |
| Alaska | 704 | 0.85× |
| North Dakota | 556 | 0.7× |
| South Dakota | 534 | 0.6× |
| Wyoming | 433 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 1.97× | Home & Garden |
| Goop | 4.65× | Internet & Social Media |
| Graham Greene | 5.31× | Literature |
| Governor of Michigan | 5.85× | Politics & Society |
| Fairy godmother | 5.32× | Literature |
| headspace | 6.29× | Health |
| Wok | 4.27× | Food & Beverages |
| Google Home | 4.02× | Technology & Electronics |
| Hibachi | 4.76× | Food & Beverages |
| Historic site | 2.52× | Arts & Culture |
| Cherish (group) | 6.15× | Music & Radio |
| Grinch | 2.1× | Movies & TV |
| Grace Slick | 4.56× | Music & Radio |
| Mathcore | 3.74× | Music & Radio |
| Jeep Wagoneer | 2.67× | Cars & Mobility |
| Hipster | 4.33× | Politics & Society |
| Vocal harmony | 1.97× | Music & Radio |
| Elsword | 7× | Games |
| Kikar HaShabbat | 7× | News |
| Home staging | 2.17× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.43 |
| Extroversion | THRILL | 1.29 |
| DIY Mentality | THRILL | 1.29 |
| Family Orientation | CONSERVATISM | 1.28 |
| Price Sensitivity | PREMIUM | 1.28 |
| Creativity | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.2% |
| France | 8.0% |
| Germany | 6.8% |
See King cake audiences in other countries
More Sweet audiences in United States
Frequently asked questions
How many fans does King cake have in United States?
King cake has an estimated audience of 387,722 people in United States, concentrated in Texas and Louisiana.
What is the gender split and age of King cake fans?
80.0% of King cake fans are female, 20.0% are male, with an average age of 37.6 years.
Which brands do King cake fans like most?
King cake fans show strongest brand affinity for Pillow (1.97×), Goop (4.65×), and Graham Greene (5.31×) over the country average.
Where do King cake fans live in United States?
King cake fans in United States are most concentrated in Texas (reach 42,653), Louisiana (reach 35,771), and California (reach 23,900). These three regions account for the largest share of the active audience.
What other brands do King cake fans also like?
Beyond King cake itself, the audience over-indexes on Goop (4.65×), Graham Greene (5.31×), Governor of Michigan (5.85×), and Fairy godmother (5.32×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for King cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.