Kiplinger's Personal Finance Audience in United States
Kiplinger's Personal Finance has an estimated audience of 392,889 people in United States. 52.2% are female, 47.8% are male, average age 49.4. Top brand affinities: Israel, JDSU, Lulu 黃路梓茵, Noodle (Gorillaz), Unique Gifts.
Top brand affinities include Israel, JDSU, Lulu 黃路梓茵, with strongest over-indexing on Israel (2.83× the country average). Demographically, the Kiplinger's Personal Finance audience skews balanced with an average age of 49.4, and over-indexes on personality traits such as Need for Security, Career Orientation.
Category: Business & Career · Type: Website / Newspaper / Magazine
Demographics of Kiplinger's Personal Finance fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 49.4 |
| Estimated audience size | 392,889 |
Audience persona
The typical Kiplinger's Personal Finance fan in United States is balanced, around 49.4 years old, with strong Need for Security tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.83× | Travel & Leisure |
| JDSU | 3.63× | Business & Career |
| Lulu 黃路梓茵 | 2.39× | Movies & TV |
| Noodle (Gorillaz) | 2.46× | Music & Radio |
| Unique Gifts | 1.54× | Shopping |
| Jeep Wagoneer | 3.56× | Cars & Mobility |
| Wikia | 2.11× | Internet & Social Media |
| Home staging | 2.92× | Home & Garden |
| Grace Slick | 4.86× | Music & Radio |
| Jesse Plemons | 1.91× | Movies & TV |
| Wok | 3.59× | Food & Beverages |
| Goop | 2.73× | Internet & Social Media |
| Cam Ward | 1.88× | Sports |
| Christmas Gifts | 2.51× | Kids & Family |
| Urban horticulture | 1.71× | Home & Garden |
| Nebraska Cornhuskers football | 1.7× | Sports |
| Isothermal process | 12.72× | Business & Career |
| Grinch | 1.75× | Movies & TV |
| headspace | 3.93× | Health |
| Governor of Michigan | 3.06× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.42 |
| Career Orientation | POWER | 1.39 |
| Family Orientation | CONSERVATISM | 1.35 |
| Travelling | THRILL | 1.31 |
| Risk Appetite | THRILL | 1.29 |
| Quality Awareness | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.0% |
| India | 1.0% |
| Malaysia | 0.5% |
See Kiplinger's Personal Finance audiences in other countries
- Kiplinger's Personal Finance — Germany
- Kiplinger's Personal Finance — United Kingdom
- Kiplinger's Personal Finance — France
- Kiplinger's Personal Finance — Italy
- Kiplinger's Personal Finance — Spain
- Kiplinger's Personal Finance — Brazil
- Kiplinger's Personal Finance — Japan
- Kiplinger's Personal Finance — South Korea
- Kiplinger's Personal Finance — India
More Business & Career audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Kiplinger's Personal Finance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.