Kirk Herbstreit Audience in United States

Kirk Herbstreit logo

Kirk Herbstreit has an estimated audience of 1,598,664 people in United States. 22.3% are female, 77.7% are male, average age 40.1. Top regions: Ohio, Texas, Florida. Top brand affinities: Israel, Keith Stanfield, MK, Sinaloa, Governor of Michigan.

The average Kirk Herbstreit fan in United States is 40.1 years old, more male, and lives primarily in Ohio. The audience is concentrated in Ohio, Texas, Florida. Top brand affinities include Israel, Keith Stanfield, MK, with strongest over-indexing on Israel (2.08× the country average). Demographically, the Kirk Herbstreit audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person

Demographics of Kirk Herbstreit fans

Demographic split for Kirk Herbstreit audience in United States
MetricValue
Female22.3%
Male77.7%
Average age40.1
Estimated audience size1,598,664

Audience persona

The typical Kirk Herbstreit fan in United States is more male, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Kirk Herbstreit in United States
RegionReachAffinity
Ohio147,4562.99×
Texas133,5200.97×
Florida106,5840.98×
California78,7290.45×
Georgia77,3971.57×
Tennessee60,4451.88×
Pennsylvania60,0161.11×
Michigan56,7111.36×
North Carolina56,4641.17×
New York51,2870.57×
Alabama49,5562.22×
Illinois47,3380.89×
Indiana44,6101.53×
South Carolina43,1131.79×
Virginia40,1521.03×
Kentucky28,2771.41×
New Jersey27,8770.69×
Oklahoma26,2871.48×
Louisiana25,8791.26×
Colorado24,6480.98×
Missouri24,1610.94×
Arizona22,2590.68×
Washington21,9230.68×
Massachusetts21,7000.69×
Maryland21,1490.77×
Wisconsin20,8120.87×
Oregon17,7960.97×
Iowa17,6561.34×
Minnesota17,1720.75×
Mississippi15,9851.21×
Arkansas15,5461.18×
Kansas14,2301.13×
Nebraska13,0721.63×
Connecticut10,6810.67×
Utah9,9550.7×
Nevada8,6580.56×
West Virginia8,5191.14×
Idaho7,8190.98×
New Mexico3,9700.5×
Montana3,8270.86×
New Hampshire3,5820.57×
Delaware3,2000.73×
Washington, District of Columbia3,1930.66×
South Dakota3,0680.83×
Hawaii2,8880.42×
Maine2,6770.47×
Rhode Island2,5880.51×
North Dakota2,4600.75×
Wyoming1,6960.72×
Vermont1,2690.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kirk Herbstreit audience
BrandAffinityCategory
Israel2.08×Travel & Leisure
Keith Stanfield4.68×Movies & TV
MK2.88×Music & Radio
Sinaloa2.43×Travel & Leisure
Governor of Michigan4.64×Politics & Society
Wok3.63×Food & Beverages
Goop2.95×Internet & Social Media
Ulysses S. Grant3.35×Politics & Society
Hipster4.88×Politics & Society
Vocal harmony2.18×Music & Radio
Grinch1.88×Movies & TV
Home staging2.35×Home & Garden
Noodle (Gorillaz)1.51×Music & Radio
Keeper (password manager)2.64×Technology & Electronics
headspace3.84×Health
Cherish (group)4.46×Music & Radio
Goose (band)2.54×Pets & Animals
El Paso County, Colorado5.23×Travel & Leisure
Hibachi3.15×Food & Beverages
Google Home2.58×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kirk Herbstreit audience
TraitClusterScore
PatriotismCONSERVATISM1.24
Need for SecurityCONSERVATISM1.2
Sports ActivityPOWER1.07
Career OrientationPOWER1.07
Social Media UsageJOY1.01
Family OrientationCONSERVATISM1.01

Worldwide distribution

Worldwide audience distribution share by country for Kirk Herbstreit
CountryShare
United States99.7%
Germany0.2%
Italy0.1%

See Kirk Herbstreit audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Kirk Herbstreit have in United States?

Kirk Herbstreit has an estimated audience of 1,598,664 people in United States, concentrated in Ohio and Texas.

What is the gender split and age of Kirk Herbstreit fans?

22.3% of Kirk Herbstreit fans are female, 77.7% are male, with an average age of 40.1 years.

Which brands do Kirk Herbstreit fans like most?

Kirk Herbstreit fans show strongest brand affinity for Israel (2.08×), Keith Stanfield (4.68×), and MK (2.88×) over the country average.

Where do Kirk Herbstreit fans live in United States?

Kirk Herbstreit fans in United States are most concentrated in Ohio (reach 147,456), Texas (reach 133,520), and Florida (reach 106,584). These three regions account for the largest share of the active audience.

What other brands do Kirk Herbstreit fans also like?

Beyond Kirk Herbstreit itself, the audience over-indexes on Keith Stanfield (4.68×), MK (2.88×), Sinaloa (2.43×), and Governor of Michigan (4.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kirk Herbstreit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.