K'Nex Audience in United States
K'Nex has an estimated audience of 382,670 people in United States. 55.6% are female, 44.4% are male, average age 42.2. Top brand affinities: Lulu 黃路梓茵, Lindy Hop, Home equity, Kendra Scott, Nebraska Cornhuskers.
Top brand affinities include Lulu 黃路梓茵, Lindy Hop, Home equity, with strongest over-indexing on Lulu 黃路梓茵 (62.13× the country average). Demographically, the K'Nex audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.
Category: Kids & Family · Type: Brand · Subtype: Toys
Demographics of K'Nex fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 42.2 |
| Estimated audience size | 382,670 |
Audience persona
The typical K'Nex fan in United States is more female, around 42.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Lulu 黃路梓茵.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 62.13× | Movies & TV |
| Lindy Hop | 30.96× | Music & Radio |
| Home equity | 2.5× | Home & Garden |
| Kendra Scott | 3.57× | Fashion & Accessoires |
| Nebraska Cornhuskers | 9.09× | Sports |
| Mothercare | 2.97× | Kids & Family |
| Saving | 2.62× | Business & Career |
| Nationality | 1.54× | Politics & Society |
| Kento Yamazaki | 7× | Movies & TV |
| Iron Man (film) | 2.84× | Movies & TV |
| Elsword | 9.36× | Games |
| Home staging | 2.83× | Home & Garden |
| N1 road (South Africa) | 2.2× | Travel & Leisure |
| Kifaru, International | 22.64× | Travel & Leisure |
| Jesse Plemons | 1.63× | Movies & TV |
| Nebraska Cornhuskers football | 1.69× | Sports |
| Paisley | 3.94× | Fashion & Accessoires |
| Google Analytics | 2.05× | Internet & Social Media |
| Kraljevo | 46.38× | Travel & Leisure |
| Gaelic football | 2.6× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.75 |
| Convenience Orientation | PREMIUM | 1.51 |
| Indulgence | JOY | 1.35 |
| LGBTQ+ Identity | OPEN | 1.33 |
| Need for Security | CONSERVATISM | 1.31 |
| Extroversion | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.2% |
| United Kingdom | 11.3% |
| Germany | 6.6% |
See K'Nex audiences in other countries
More Toys audiences in United States
- Lego (20,888,627)
- Labubu (13,907,235)
- Disney Princess (11,221,142)
- Hello Kitty (9,727,300)
- Barbie (8,354,314)
How to read this data
Audience size is the estimated number of people in United States who actively search for K'Nex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.