Rascasse Audience Intelligence

K'Nex Target Market in United States

Name: K'Nex — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about K'Nex in United States — modelled from more than twelve digital signal sources. K'Nex has an estimated audience of 381,166 people in United States.

#26among Toys in United States #4421among Brand in United States #620in Kids & Family

The average K'Nex fan in United States is 42.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Pennsylvania.

Top brand affinities include Key Food, Dredd, LibreOffice, with strongest over-indexing on Key Food (81.34× the country average).

Demographically, the K'Nex audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 44 regions tracked by Rascasse.

The typical K'Nex fan in United States is more female, around 42.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Key Food.

Category: Kids & Family · Type: Brand · Subtype: Toys

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the K'Nex profile in United States.

Audience size

381K

in United States

Gender

55.6%♀

44.4% male

Age

42.2

average years

Country rank

#42699

Brand in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of K'Nex

55.6% are female, 44.4% are male, average age 42.2.

Fig. 02

Gender split

55.6%

Female

44.4%

Male

Demographic split for K'Nex audience in United States
Metric	Value
Female	55.6%
Male	44.4%
Average age	42.2
Estimated audience size	381,166

Fig. 03

Age distribution

Age distribution of the K'Nex audience in United States
Age bracket	Share	%
16-19		11%
20-29		19%
30-39		23%
40-49		22%
50+		25%

Fig. 04

Worldwide distribution

51.9%

of the worldwide K'Nex audience comes from United States.

Worldwide audience distribution share by country for K'Nex
Country	Share
United States	51.9%
United Kingdom	11.4%
Germany	6.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the K'Nex audience in United States is strongest.

Fig. 05

Top regions by affinity

K'Nex customers by region in United States
#	Region	Reach	×
01	Pennsylvania	~20K	1.63×
02	Minnesota	~7K	1.24×
03	South Dakota	~1K	1.24×
04	Iowa	~4K	1.21×
05	Ohio	~10K	1.19×
06	Maine	~2K	1.19×
07	Wisconsin	~7K	1.18×
08	Idaho	~2K	1.18×
09	Indiana	~8K	1.17×
10	Michigan	~10K	1.15×
11	New Hampshire	~2K	1.15×
12	Vermont	<1K	1.15×
13	North Dakota	<1K	1.09×
14	Kansas	~3K	1.08×
15	Oregon	~5K	1.06×
16	Nebraska	~2K	1.05×
17	Missouri	~6K	1.04×
18	Montana	~1K	1.04×
19	Alaska	<1K	1.04×
20	Wyoming	<1K	1.04×
21	Kentucky	~5K	1.00×
22	Virginia	~9K	0.99×
23	Massachusetts	~7K	0.98×
24	Delaware	~1K	0.97×
25	West Virginia	~2K	0.96×
26	Illinois	~10K	0.94×
27	Rhode Island	~1K	0.94×
28	North Carolina	~10K	0.93×
29	Oklahoma	~4K	0.93×
30	New Jersey	~9K	0.92×
31	Connecticut	~3K	0.90×
32	Tennessee	~7K	0.88×
33	Arkansas	~3K	0.88×
34	Maryland	~6K	0.87×
35	New York	~20K	0.81×
36	New Mexico	~2K	0.81×
37	South Carolina	~5K	0.80×
38	Nevada	~3K	0.78×
39	Mississippi	~2K	0.78×
40	California	~30K	0.76×
41	Louisiana	~4K	0.74×
42	Georgia	~9K	0.73×
43	Texas	~20K	0.69×
44	Florida	~20K	0.64×

Affinity by region — K'Nex, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the K'Nex audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for K'Nex audience
#	Interest	Category	×
01	LibreOffice	Technology & Electronics	102.61×
02	Dredd	Movies & TV	93.88×
03	Key Food	Shopping	81.34×
04	Abt Electronics	Shopping	75.89×
05	P. C. Richard & Son	Shopping	62.05×
06	Tedeschi Trucks Band	Music & Radio	40.40×
07	Fannie Mae	Business & Career	35.49×
08	WD-40	Home & Garden	30.75×
09	Rubbermaid	Home & Garden	29.31×
10	Trend Micro	Technology & Electronics	27.44×
11	Paperless Post	Shopping	27.15×
12	Paul Stanley	Music & Radio	25.66×
13	Oscar Isaac	Movies & TV	20.41×
14	Vera Farmiga	Movies & TV	20.00×
15	Edible Arrangements	Food & Beverages	19.99×
16	Legoland	Travel & Leisure	16.25×
17	Five Below	Shopping	11.74×
18	The UPS Store	Shopping	9.59×
19	Zoe Saldana	Movies & TV	9.54×
20	AutoZone	Cars & Mobility	4.34×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the K'Nex audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by K'Nex audience · What stands out
Trait	Cluster	Score
Price Sensitivity	PREMIUM	1.92×
Indulgence	JOY	1.81×
Family Orientation	CONSERVATISM	1.78×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by K'Nex audience · Rather not
Trait	Cluster	Score
Sustainability	BALANCE	0.66×
Luxury Orientation	PREMIUM	0.70×
Pet Ownership	JOY	0.73×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is K'Nex's target market in United States?

K'Nex's target market in United States covers an estimated 381,166 people, concentrated in California and Texas.

What is the gender split and age of K'Nex customers?

55.6% of the K'Nex audience are female, 44.4% are male, with an average age of 42.2 years.

Which brands do K'Nex fans like most?

K'Nex fans show strongest brand affinity for Key Food (81.34×), Dredd (93.88×), and LibreOffice (102.61×) over the country average.

Where do K'Nex fans live in United States?

K'Nex fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Pennsylvania (reach ~20K). These three regions account for the largest share of the active audience.

What other brands do K'Nex fans also like?

Beyond K'Nex itself, the audience over-indexes on Dredd (93.88×), LibreOffice (102.61×), Five Below (11.74×), and The UPS Store (9.59×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for K'Nex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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