K'Nex Audience in United States
K'Nex has an estimated audience of 382,670 people in United States. 55.6% are female, 44.4% are male, average age 42.2. Top brand affinities: Five Below, The UPS Store, Key Food, Edible Arrangements, AutoZone.
Top brand affinities include Five Below, The UPS Store, Key Food, with strongest over-indexing on Five Below (16.54× the country average). Demographically, the K'Nex audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.
Category: Kids & Family · Type: Brand · Subtype: Toys
Demographics of K'Nex fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 42.2 |
| Estimated audience size | 382,670 |
Audience persona
The typical K'Nex fan in United States is more female, around 42.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Five Below.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Five Below | 16.54× | Shopping |
| The UPS Store | 12.06× | Shopping |
| Key Food | 49.31× | Shopping |
| Edible Arrangements | 23.93× | Food & Beverages |
| AutoZone | 7.05× | Cars & Mobility |
| Dredd | 56.83× | Movies & TV |
| LibreOffice | 62.13× | Technology & Electronics |
| Citi Trends | 23× | Shopping |
| P. C. Richard & Son | 46.38× | Shopping |
| WD-40 | 29.93× | Home & Garden |
| Abt Electronics | 51.33× | Shopping |
| Tedeschi Trucks Band | 34.54× | Music & Radio |
| American Home Shield | 22.64× | Home & Garden |
| Consumer Cellular | 14.49× | Technology & Electronics |
| southwest airlines | 5.57× | Travel & Leisure |
| Oscar Isaac | 12.83× | Movies & TV |
| Two Men and a Truck | 26.64× | Business & Career |
| Legoland | 12.83× | Travel & Leisure |
| Lego Star Wars | 20× | Kids & Family |
| Paul Stanley | 19.01× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.75 |
| Convenience Orientation | PREMIUM | 1.51 |
| Indulgence | JOY | 1.35 |
| LGBTQ+ Identity | OPEN | 1.33 |
| Need for Security | CONSERVATISM | 1.31 |
| Extroversion | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.2% |
| United Kingdom | 11.3% |
| Germany | 6.6% |
See K'Nex audiences in other countries
More Toys audiences in United States
- Lego (20,888,627)
- Disney Princess (11,221,142)
- Hello Kitty (9,727,300)
- Barbie (8,354,314)
- Hasbro (5,563,902)
How to read this data
Audience size is the estimated number of people in United States who actively search for K'Nex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.