Knight Audience in United States

Knight logo

Knight has an estimated audience of 2,626,082 people in United States. 50.2% are female, 49.8% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Progressive rock, Combat sport, Urban Outfitters, Panama.

The average Knight fan in United States is 38.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Progressive rock, Combat sport, with strongest over-indexing on Nationality (5.05× the country average). Demographically, the Knight audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Knight fans

Demographic split for Knight audience in United States
MetricValue
Female50.2%
Male49.8%
Average age38.2
Estimated audience size2,626,082

Audience persona

The typical Knight fan in United States is balanced, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Knight in United States
RegionReachAffinity
California351,1031.22×
Texas257,2691.14×
Florida198,2241.11×
New York141,3570.96×
Michigan103,0551.5×
North Carolina92,0961.17×
Georgia87,1371.08×
Illinois81,6770.93×
Pennsylvania78,4150.89×
Ohio67,9010.84×
New Jersey66,4791×
Nevada64,0732.52×
Virginia63,9321×
Arizona57,3191.07×
Washington55,7551.06×
Tennessee49,9510.95×
Massachusetts49,7090.96×
Indiana43,9930.92×
Missouri41,9070.99×
Maryland40,5900.9×
Colorado40,2290.97×
South Carolina37,7500.96×
Alabama32,7110.89×
Minnesota31,9070.85×
Oregon31,4431.04×
Utah31,2551.33×
Kentucky31,2070.95×
Louisiana30,8260.91×
Wisconsin30,4210.77×
Oklahoma29,7931.02×
Connecticut24,7770.94×
Mississippi23,1971.07×
Kansas20,2840.98×
Arkansas19,6840.91×
Iowa18,2300.84×
Idaho15,2581.16×
New Mexico14,1391.07×
Nebraska12,4070.94×
West Virginia12,2551×
Hawaii10,7420.95×
New Hampshire8,8760.86×
Maine8,6690.92×
Rhode Island7,2460.87×
Montana6,1120.84×
Washington, District of Columbia5,9170.75×
Delaware5,2840.73×
Alaska5,2710.94×
South Dakota4,8480.8×
North Dakota4,8080.89×
Vermont3,8080.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Knight audience
BrandAffinityCategory
Nationality5.05×Politics & Society
Progressive rock4.18×Music & Radio
Combat sport1.81×Sports
Urban Outfitters1.79×Shopping
Panama2.68×Travel & Leisure
JTV (Indonesia)2.57×
Sears1.96×Shopping
Buying and Selling Real Estate3.47×Home & Garden
WAPT4.97×Movies & TV
Winemaking1.77×Food & Beverages
Isabela (province)5.32×
iZombie5.36×Movies & TV
Spinal muscular atrophy3.54×Health
James Madison University4.57×Business & Career
Mad About You4.44×Movies & TV
Pot roast3.27×Food & Beverages
Lebanese cuisine2.49×Food & Beverages
EShakti3.36×Shopping
Dental hygienist2.02×Health
Hauptschule4.2×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Knight audience
TraitClusterScore
PatriotismCONSERVATISM1.51
SpiritualityBALANCE1.35
ExtroversionTHRILL1.1
Urban LifestyleOPEN1.06
Need for SecurityCONSERVATISM1.05
TravellingTHRILL1

Worldwide distribution

Worldwide audience distribution share by country for Knight
CountryShare
United States22.7%
Mexico18.4%
Colombia7.2%

See Knight audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Knight have in United States?

Knight has an estimated audience of 2,626,082 people in United States, concentrated in California and Texas.

What is the gender split and age of Knight fans?

50.2% of Knight fans are female, 49.8% are male, with an average age of 38.2 years.

Which brands do Knight fans like most?

Knight fans show strongest brand affinity for Nationality (5.05×), Progressive rock (4.18×), and Combat sport (1.81×) over the country average.

Where do Knight fans live in United States?

Knight fans in United States are most concentrated in California (reach 351,103), Texas (reach 257,269), and Florida (reach 198,224). These three regions account for the largest share of the active audience.

What other brands do Knight fans also like?

Beyond Knight itself, the audience over-indexes on Progressive rock (4.18×), Combat sport (1.81×), Urban Outfitters (1.79×), and Panama (2.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Knight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.