Ladd McConkey Audience in United States

Ladd McConkey logo

Ladd McConkey has an estimated audience of 1,638,613 people in United States. 44.4% are female, 55.6% are male, average age 36.2. Top brand affinities: Goop, Governor of Michigan, Mathcore, Grinch, Hipster.

Top brand affinities include Goop, Governor of Michigan, Mathcore, with strongest over-indexing on Goop (12.67× the country average). Demographically, the Ladd McConkey audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Extroversion, Social Media Usage.

Category: Sports · Type: Person · Subtype: American football

Demographics of Ladd McConkey fans

Demographic split for Ladd McConkey audience in United States
MetricValue
Female44.4%
Male55.6%
Average age36.2
Estimated audience size1,638,613

Audience persona

The typical Ladd McConkey fan in United States is more male, around 36.2 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ladd McConkey audience
BrandAffinityCategory
Goop12.67×Internet & Social Media
Governor of Michigan15.9×Politics & Society
Mathcore17.08×Music & Radio
Grinch7.99×Movies & TV
Hipster18.02×Politics & Society
Wok11.12×Food & Beverages
Harlow19.67×Travel & Leisure
Google Home10.58×Technology & Electronics
Fairy godmother12.05×Literature
No Escape (1994 film)17.91×Movies & TV
Vocal harmony6.53×Music & Radio
Elsword23.25×Games
Hibachi11.19×Food & Beverages
Historic site5.67×Arts & Culture
La Jolla12.07×Travel & Leisure
Guitarist (magazine)13.66×Music & Radio
TV Fanatic12.38×Movies & TV
headspace10.83×Health
Keene, New Hampshire22.93×Travel & Leisure
Grace Slick9.53×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ladd McConkey audience
TraitClusterScore
ExtroversionTHRILL1.05
Social Media UsageJOY1.03
LGBTQ+ IdentityOPEN0.96
Sports ActivityPOWER0.96
Early Adopter MentalityPOWER0.91
Career OrientationPOWER0.9

Worldwide distribution

Worldwide audience distribution share by country for Ladd McConkey
CountryShare
United States91.0%
Canada3.9%
United Kingdom1.0%

See Ladd McConkey audiences in other countries

More American football audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Ladd McConkey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.