Lafayette, Louisiana Audience in United States

Lafayette, Louisiana logo

Lafayette, Louisiana has an estimated audience of 2,560,484 people in United States. 59.9% are female, 40.1% are male, average age 42.8. Top regions: Louisiana, Texas, Florida. Top brand affinities: Goop, Hibachi, Governor of Michigan, Google Home, Wok.

The average Lafayette, Louisiana fan in United States is 42.8 years old, more female, and lives primarily in Louisiana. The audience is concentrated in Louisiana, Texas, Florida. Top brand affinities include Goop, Hibachi, Governor of Michigan, with strongest over-indexing on Goop (11.44× the country average). Demographically, the Lafayette, Louisiana audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Lafayette, Louisiana fans

Demographic split for Lafayette, Louisiana audience in United States
MetricValue
Female59.9%
Male40.1%
Average age42.8
Estimated audience size2,560,484

Audience persona

The typical Lafayette, Louisiana fan in United States is more female, around 42.8 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Lafayette, Louisiana in United States
RegionReachAffinity
Louisiana415,34112.58×
Texas259,4381.18×
Florida167,5970.97×
California160,2480.57×
New York75,9350.53×
Tennessee62,0161.21×
Georgia56,7160.72×
North Carolina56,3810.73×
Illinois55,4900.65×
Alabama52,8691.48×
Ohio52,1280.66×
Mississippi46,0802.18×
Oklahoma43,6411.53×
Pennsylvania43,5450.51×
Virginia40,5460.65×
Arizona39,9940.76×
Missouri36,1170.88×
Washington35,3820.69×
Michigan33,8360.51×
Indiana32,4100.69×
South Carolina31,6670.82×
New Jersey31,2960.48×
Colorado29,9040.74×
Massachusetts26,4550.52×
Arkansas25,5621.21×
Kentucky24,2420.76×
Maryland23,8000.54×
Minnesota23,4760.64×
Wisconsin22,0440.57×
Oregon20,3670.69×
Kansas18,9900.94×
Nevada18,2610.74×
Iowa17,3660.82×
Utah16,2780.71×
New Mexico13,1921.03×
Connecticut12,7730.5×
Nebraska11,1530.87×
West Virginia9,0020.75×
Idaho8,9030.69×
Washington, District of Columbia6,3940.83×
Hawaii5,7890.53×
Montana5,3050.75×
Alaska4,6370.85×
Maine4,4800.49×
New Hampshire4,3550.43×
South Dakota4,2890.72×
North Dakota4,0300.77×
Rhode Island3,3730.41×
Delaware2,8970.41×
Wyoming2,8190.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lafayette, Louisiana audience
BrandAffinityCategory
Goop11.44×Internet & Social Media
Hibachi16.66×Food & Beverages
Governor of Michigan14.76×Politics & Society
Google Home11.14×Technology & Electronics
Wok10.22×Food & Beverages
headspace14.14×Health
Grace Slick12.61×Music & Radio
Cherish (group)14.92×Music & Radio
Product design2.63×Business & Career
Kenosha, Wisconsin15.73×Travel & Leisure
Fairy godmother9.7×Literature
Grinch5.05×Movies & TV
Vocal harmony5.53×Music & Radio
No Escape (1994 film)13.41×Movies & TV
TV Fanatic12.23×Movies & TV
El Paso County, Colorado14.07×Travel & Leisure
Hipster10.21×Politics & Society
Ira Glass14.95×Music & Radio
Guitarist (magazine)9.62×Music & Radio
Mathcore6.73×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lafayette, Louisiana audience
TraitClusterScore
Risk AppetiteTHRILL2.38
Luxury OrientationPREMIUM1.59
Family OrientationCONSERVATISM1.38
Price SensitivityPREMIUM1.25
IndulgenceJOY1.24
ExtroversionTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for Lafayette, Louisiana
CountryShare
United States69.2%
France13.8%
Tunisia2.3%

See Lafayette, Louisiana audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Lafayette, Louisiana have in United States?

Lafayette, Louisiana has an estimated audience of 2,560,484 people in United States, concentrated in Louisiana and Texas.

What is the gender split and age of Lafayette, Louisiana fans?

59.9% of Lafayette, Louisiana fans are female, 40.1% are male, with an average age of 42.8 years.

Which brands do Lafayette, Louisiana fans like most?

Lafayette, Louisiana fans show strongest brand affinity for Goop (11.44×), Hibachi (16.66×), and Governor of Michigan (14.76×) over the country average.

Where do Lafayette, Louisiana fans live in United States?

Lafayette, Louisiana fans in United States are most concentrated in Louisiana (reach 415,341), Texas (reach 259,438), and Florida (reach 167,597). These three regions account for the largest share of the active audience.

What other brands do Lafayette, Louisiana fans also like?

Beyond Lafayette, Louisiana itself, the audience over-indexes on Hibachi (16.66×), Governor of Michigan (14.76×), Google Home (11.14×), and Wok (10.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lafayette, Louisiana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.