Lake Forest, California Audience in United States

Lake Forest, California logo

Lake Forest, California has an estimated audience of 342,132 people in United States. 52.5% are female, 47.5% are male, average age 38.2. Top regions: California, Illinois, Florida. Top brand affinities: Justice, Home construction, Minnesota, Nebraska, Sailor.

The average Lake Forest, California fan in United States is 38.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Illinois, Florida. Top brand affinities include Justice, Home construction, Minnesota, with strongest over-indexing on Justice (6.08× the country average). Demographically, the Lake Forest, California audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Lake Forest, California fans

Demographic split for Lake Forest, California audience in United States
MetricValue
Female52.5%
Male47.5%
Average age38.2
Estimated audience size342,132

Audience persona

The typical Lake Forest, California fan in United States is balanced, around 38.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Justice.

Top regions in United States

Top regions ranked by reach for Lake Forest, California in United States
RegionReachAffinity
California232,3106.17×
Illinois134,74011.82×
Florida18,9350.82×
Texas16,3300.56×
Michigan9,9841.12×
Wisconsin9,0871.77×
North Carolina8,9840.87×
New York8,0480.42×
Kentucky7,6331.78×
Georgia7,1070.67×
Alabama6,4461.35×
Washington6,3770.93×
Ohio5,8250.55×
Indiana5,7500.92×
Tennessee5,2350.76×
Arizona5,2200.75×
Maryland4,4260.75×
Louisiana4,2360.96×
Pennsylvania4,1770.36×
Virginia3,8320.46×
Minnesota3,7370.76×
Massachusetts3,5980.53×
Missouri3,5970.65×
Delaware3,2813.48×
New Jersey3,2660.38×
Iowa3,1101.1×
Colorado2,9550.55×
South Carolina2,9360.57×
Oregon2,4770.63×
Connecticut2,2210.65×
Nevada2,2050.67×
Mississippi1,5400.55×
Oklahoma1,3800.36×
Utah1,2220.4×
Kansas1,0210.38×
Idaho7950.46×
Arkansas7900.28×
Washington, District of Columbia7560.73×
Nebraska7330.43×
Hawaii6060.41×
New Mexico5960.35×
New Hampshire5530.41×
Maine4020.33×
West Virginia3950.25×
Rhode Island2770.25×
South Dakota2310.29×
Montana2200.23×
Vermont2160.36×
Alaska1890.26×
North Dakota1520.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lake Forest, California audience
BrandAffinityCategory
Justice6.08×Politics & Society
Home construction1.71×Home & Garden
Minnesota1.55×Travel & Leisure
Nebraska1.74×Travel & Leisure
Sailor2.55×Travel & Leisure
Sinaloa1.62×Travel & Leisure
nbc chicago2.15×Movies & TV
WESH1.6×Movies & TV
Graham Greene (actor)1.53×
Dental hygienist1.6×Health
Tuscany1.5×Travel & Leisure
Grover Cleveland1.83×Politics & Society
Ken Griffey Jr.1.6×Sports
War on Terror1.52×Politics & Society
Better Off Dead (film)2.17×Movies & TV
ABC TV2.12×Movies & TV
Nasal cavity1.58×Health
Mike Conley, Jr.1.53×Sports
Jonathan Davis1.68×Music & Radio
Nick Jr. (Australia)1.53×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lake Forest, California audience
TraitClusterScore
Luxury OrientationPREMIUM1.88
Sports ActivityPOWER1.54
Career OrientationPOWER1.34
DIY MentalityTHRILL1.33
Urban LifestyleOPEN1.31
Quality AwarenessPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Lake Forest, California
CountryShare
United States78.2%
Brazil5.4%
Mexico5.0%

See Lake Forest, California audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Lake Forest, California have in United States?

Lake Forest, California has an estimated audience of 342,132 people in United States, concentrated in California and Illinois.

What is the gender split and age of Lake Forest, California fans?

52.5% of Lake Forest, California fans are female, 47.5% are male, with an average age of 38.2 years.

Which brands do Lake Forest, California fans like most?

Lake Forest, California fans show strongest brand affinity for Justice (6.08×), Home construction (1.71×), and Minnesota (1.55×) over the country average.

Where do Lake Forest, California fans live in United States?

Lake Forest, California fans in United States are most concentrated in California (reach 232,310), Illinois (reach 134,740), and Florida (reach 18,935). These three regions account for the largest share of the active audience.

What other brands do Lake Forest, California fans also like?

Beyond Lake Forest, California itself, the audience over-indexes on Home construction (1.71×), Minnesota (1.55×), Nebraska (1.74×), and Sailor (2.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lake Forest, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.