Lansing State Journal Audience in United States

Lansing State Journal logo

Lansing State Journal has an estimated audience of 462,789 people in United States. 60.4% are female, 39.6% are male, average age 42.7. Top regions: Michigan, Florida, Illinois. Top brand affinities: JTV (Indonesia), Laguna (province), Elsword, Zoo Tycoon (series), Goop.

The average Lansing State Journal fan in United States is 42.7 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, Florida, Illinois. Top brand affinities include JTV (Indonesia), Laguna (province), Elsword, with strongest over-indexing on JTV (Indonesia) (6.26× the country average). Demographically, the Lansing State Journal audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of Lansing State Journal fans

Demographic split for Lansing State Journal audience in United States
MetricValue
Female60.4%
Male39.6%
Average age42.7
Estimated audience size462,789

Audience persona

The typical Lansing State Journal fan in United States is more female, around 42.7 years old, with strong Risk Appetite tendencies and a notable affinity for JTV (Indonesia).

Top regions in United States

Top regions ranked by reach for Lansing State Journal in United States
RegionReachAffinity
Michigan347,09239.83×
Florida19,3750.62×
Illinois7,1030.46×
Texas5,3740.14×
California5,2730.1×
Ohio5,0710.36×
Arizona4,9670.53×
North Carolina4,0470.29×
Indiana3,8600.46×
Georgia3,6980.26×
New York3,4100.13×
Wisconsin3,0990.45×
Virginia2,9980.27×
Pennsylvania2,8600.18×
Tennessee2,8060.3×
Colorado2,1160.29×
Washington2,1130.23×
South Carolina2,0810.3×
Minnesota1,9050.29×
Alabama1,4790.23×
Kentucky1,3610.23×
Oregon1,2830.24×
Maryland1,0300.13×
Missouri9980.13×
Massachusetts9750.11×
Connecticut8990.19×
Louisiana8410.14×
New Jersey8160.07×
Kansas7900.22×
Maine7300.44×
Nevada7140.16×
Hawaii7000.35×
Mississippi6460.17×
Nebraska5600.24×
Washington, District of Columbia5360.39×
West Virginia4590.21×
Iowa3590.09×
Utah3410.08×
Arkansas2800.07×
New Mexico2790.12×
Oklahoma2740.05×
Idaho2180.09×
New Hampshire2150.12×
Montana1940.15×
Wyoming1910.28×
Alaska1860.19×
Vermont1460.18×
North Dakota1450.15×
South Dakota1280.12×
Delaware1240.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lansing State Journal audience
BrandAffinityCategory
JTV (Indonesia)6.26×
Laguna (province)11.74×
Elsword13.7×Games
Zoo Tycoon (series)13.7×Games
Goop3.57×Internet & Social Media
Governor of Michigan4.83×Politics & Society
Grinch2.42×Movies & TV
Vocal harmony2.56×Music & Radio
Noodle (Gorillaz)1.95×Music & Radio
Hipster4.99×Politics & Society
Wok3.3×Food & Beverages
Sinaloa1.79×Travel & Leisure
Wikia1.56×Internet & Social Media
Historic site1.89×Arts & Culture
Mathcore3.32×Music & Radio
Home staging2.14×Home & Garden
TV Fanatic4.25×Movies & TV
Hibachi3.11×Food & Beverages
MK1.63×Music & Radio
Google Home2.52×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lansing State Journal audience
TraitClusterScore
Risk AppetiteTHRILL1.18
Family OrientationCONSERVATISM1.15
Need for SecurityCONSERVATISM1.12
ExtroversionTHRILL1.1
Convenience OrientationPREMIUM1.07
Community OrientationOPEN1.05

Worldwide distribution

Worldwide audience distribution share by country for Lansing State Journal
CountryShare
United States75.6%
China4.7%
Greece3.5%

See Lansing State Journal audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does Lansing State Journal have in United States?

Lansing State Journal has an estimated audience of 462,789 people in United States, concentrated in Michigan and Florida.

What is the gender split and age of Lansing State Journal fans?

60.4% of Lansing State Journal fans are female, 39.6% are male, with an average age of 42.7 years.

Which brands do Lansing State Journal fans like most?

Lansing State Journal fans show strongest brand affinity for JTV (Indonesia) (6.26×), Laguna (province) (11.74×), and Elsword (13.7×) over the country average.

Where do Lansing State Journal fans live in United States?

Lansing State Journal fans in United States are most concentrated in Michigan (reach 347,092), Florida (reach 19,375), and Illinois (reach 7,103). These three regions account for the largest share of the active audience.

What other brands do Lansing State Journal fans also like?

Beyond Lansing State Journal itself, the audience over-indexes on Laguna (province) (11.74×), Elsword (13.7×), Zoo Tycoon (series) (13.7×), and Goop (3.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lansing State Journal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.