Lee's Summit, Missouri Audience in United States
Lee's Summit, Missouri has an estimated audience of 479,978 people in United States. 63.4% are female, 36.6% are male, average age 38.5. Top brand affinities: JTG, John Stuart Mill, JR Aquino, Shelby Foote, JBS USA.
Top brand affinities include JTG, John Stuart Mill, JR Aquino, with strongest over-indexing on JTG (12.38× the country average). Demographically, the Lee's Summit, Missouri audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Family Orientation, DIY Mentality.
Category: Travel & Leisure · Type: POI
Demographics of Lee's Summit, Missouri fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 38.5 |
| Estimated audience size | 479,978 |
Audience persona
The typical Lee's Summit, Missouri fan in United States is more female, around 38.5 years old, with strong Family Orientation tendencies and a notable affinity for JTG.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JTG | 12.38× | Sports |
| John Stuart Mill | 4.29× | Politics & Society |
| JR Aquino | 3.84× | |
| Shelby Foote | 2.03× | Literature |
| JBS USA | 1.74× | Food & Beverages |
| Tito Puente, Jr. | 1.57× | Music & Radio |
| Universal suffrage | 1.87× | Politics & Society |
| D3.js | 2.79× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.2 |
| DIY Mentality | THRILL | 1.07 |
| Price Sensitivity | PREMIUM | 1.07 |
| Need for Security | CONSERVATISM | 1.06 |
| Career Orientation | POWER | 1.01 |
| Risk Appetite | THRILL | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.2% |
| Germany | 0.8% |
| Italy | 0.0% |
See Lee's Summit, Missouri audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Lee's Summit, Missouri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.