Lee's Summit, Missouri Audience in United States
Lee's Summit, Missouri has an estimated audience of 479,978 people in United States. 63.4% are female, 36.6% are male, average age 38.5. Top brand affinities: Sporting Kansas City, Kansas City Royals, Kansas City Chiefs, St. Louis Cardinals, New England Patriots.
Top brand affinities include Sporting Kansas City, Kansas City Royals, Kansas City Chiefs, with strongest over-indexing on Sporting Kansas City (36.46× the country average). Demographically, the Lee's Summit, Missouri audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Family Orientation, DIY Mentality.
Category: Travel & Leisure · Type: POI
Demographics of Lee's Summit, Missouri fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 38.5 |
| Estimated audience size | 479,978 |
Audience persona
The typical Lee's Summit, Missouri fan in United States is more female, around 38.5 years old, with strong Family Orientation tendencies and a notable affinity for Sporting Kansas City.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sporting Kansas City | 36.46× | Sports |
| Kansas City Royals | 12.38× | Sports |
| Kansas City Chiefs | 3.84× | Sports |
| St. Louis Cardinals | 2.79× | Sports |
| New England Patriots | 1.53× | Sports |
| Las Vegas Raiders | 2.03× | Sports |
| st louis blues | 4.29× | Sports |
| Arizona Cardinals | 1.57× | Sports |
| Keller Williams Realty | 1.74× | Home & Garden |
| Mini Countryman | 1.87× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.2 |
| DIY Mentality | THRILL | 1.07 |
| Price Sensitivity | PREMIUM | 1.07 |
| Need for Security | CONSERVATISM | 1.06 |
| Career Orientation | POWER | 1.01 |
| Risk Appetite | THRILL | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.2% |
| Germany | 0.8% |
| Italy | 0.0% |
See Lee's Summit, Missouri audiences in other countries
More Travel & Leisure audiences in United States
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- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Lee's Summit, Missouri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.