A data profile of the people who buy, follow and care about Leisure suit in United States — modelled from more than twelve digital signal sources. Leisure suit has an estimated audience of 559,515 people in United States.
The average Leisure suit fan in United States is 41.7 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Tinker Bell (film series), Formal wear, Telegram, with strongest over-indexing on Tinker Bell (film series) (50.9× the country average).
Demographically, the Leisure suit audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Indulgence, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Leisure suit fan in United States is more female, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for Tinker Bell (film series).
The key figures that characterise the Leisure suit profile in United States.
56.9% are female, 43.1% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 41.7 |
| Estimated audience size | 559,515 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Leisure suit audience comes from United States.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 7.2% |
| United Kingdom | 6.3% |
Where the Leisure suit audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alabama | ~10K | 1.32× | |
| 02 | Louisiana | ~9K | 1.28× | |
| 03 | Iowa | ~6K | 1.27× | |
| 04 | Wisconsin | ~10K | 1.23× | |
| 05 | Ohio | ~20K | 1.17× | |
| 06 | Missouri | ~10K | 1.16× | |
| 07 | Kansas | ~5K | 1.15× | |
| 08 | Indiana | ~10K | 1.14× | |
| 09 | Mississippi | ~5K | 1.14× | |
| 10 | Tennessee | ~10K | 1.13× | |
| 11 | Arkansas | ~5K | 1.13× | |
| 12 | Kentucky | ~8K | 1.11× | |
| 13 | South Carolina | ~9K | 1.09× | |
| 14 | Pennsylvania | ~20K | 1.08× | |
| 15 | Nebraska | ~3K | 1.08× | |
| 16 | Maine | ~2K | 1.08× | |
| 17 | North Carolina | ~20K | 1.06× | |
| 18 | Oklahoma | ~6K | 1.05× | |
| 19 | Illinois | ~20K | 1.02× | |
| 20 | Michigan | ~10K | 1.02× | |
| 21 | Oregon | ~6K | 1.01× | |
| 22 | Vermont | <1K | 1.01× | |
| 23 | Minnesota | ~8K | 1.00× | |
| 24 | Georgia | ~20K | 0.99× | |
| 25 | West Virginia | ~3K | 0.99× | |
| 26 | New Hampshire | ~2K | 0.99× | |
| 27 | Washington, District of Columbia | ~2K | 0.99× | |
| 28 | Montana | ~2K | 0.99× | |
| 29 | Alaska | ~1K | 0.99× | |
| 30 | Colorado | ~9K | 0.98× | |
| 31 | Connecticut | ~5K | 0.98× | |
| 32 | South Dakota | ~1K | 0.97× | |
| 33 | North Dakota | ~1K | 0.97× | |
| 34 | Virginia | ~10K | 0.96× | |
| 35 | Massachusetts | ~10K | 0.96× | |
| 36 | Rhode Island | ~2K | 0.96× | |
| 37 | Delaware | ~1K | 0.95× | |
| 38 | Washington | ~10K | 0.93× | |
| 39 | Maryland | ~9K | 0.93× | |
| 40 | Arizona | ~10K | 0.92× | |
| 41 | Idaho | ~3K | 0.90× | |
| 42 | New Mexico | ~3K | 0.90× | |
| 43 | Utah | ~4K | 0.87× | |
| 44 | Florida | ~30K | 0.85× | |
| 45 | Texas | ~40K | 0.83× | |
| 46 | New York | ~30K | 0.82× | |
| 47 | New Jersey | ~10K | 0.81× | |
| 48 | Nevada | ~4K | 0.79× | |
| 49 | Hawaii | ~2K | 0.78× | |
| 50 | California | ~40K | 0.73× |
The strongest cross-interests of the Leisure suit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tinker Bell (film series) | Movies & TV | 50.90× | ||
| 02 | UNiDAYS | Business & Career | 24.69× | ||
| 03 | Seth Green | Movies & TV | 11.31× | ||
| 04 | Rose McGowan | Movies & TV | 10.93× | ||
| 05 | Sophia Bush | Movies & TV | 10.30× | ||
| 06 | Telegram | Internet & Social Media | 8.51× | ||
| 07 | National Hurricane Center | Politics & Society | 8.13× | ||
| 08 | Acne Studios | Fashion & Accessoires | 8.11× | ||
| 09 | Formal wear | Fashion & Accessoires | 7.23× | ||
| 10 | Zootopia | Movies & TV | 6.44× | ||
| 11 | Monsters | Movies & TV | 6.35× | ||
| 12 | Sharon Osbourne | Movies & TV | 6.07× | ||
| 13 | City Bank | Business & Career | 5.63× | ||
| 14 | FedEx | Business & Career | 2.52× | ||
| 15 | Discount stores | Shopping | 2.43× | ||
| 16 | Bank of America | Business & Career | 2.29× | ||
| 17 | Subway | Food & Beverages | 2.02× | ||
| 18 | Pizza Hut | Food & Beverages | 2.00× | ||
| 19 | Mortgage loans | Business & Career | 1.97× | ||
| 20 | Internet & Social Media | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.86× | |
| Quality Awareness | PREMIUM | 1.80× | |
| Luxury Orientation | PREMIUM | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.88× | |
| Early Adopter Mentality | POWER | 0.96× | |
| Need for Security | CONSERVATISM | 0.97× |
Leisure suit has an estimated audience of 559,515 people in United States, concentrated in California and Texas.
56.9% of Leisure suit fans are female, 43.1% are male, with an average age of 41.7 years.
Leisure suit fans show strongest brand affinity for Tinker Bell (film series) (50.9×), Formal wear (7.23×), and Telegram (8.51×) over the country average.
Leisure suit fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Leisure suit itself, the audience over-indexes on Formal wear (7.23×), Telegram (8.51×), City Bank (5.63×), and UNiDAYS (24.69×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Leisure suit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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