Lenox, Massachusetts Audience in United States
Lenox, Massachusetts has an estimated audience of 505,178 people in United States. 61.6% are female, 38.4% are male, average age 43.3. Top regions: Massachusetts, New York, Connecticut. Top brand affinities: Stamp collecting, Alaska, Meals on Wheels, Fairy godmother, JDSU.
The average Lenox, Massachusetts fan in United States is 43.3 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, New York, Connecticut. Top brand affinities include Stamp collecting, Alaska, Meals on Wheels, with strongest over-indexing on Stamp collecting (4.98× the country average). Demographically, the Lenox, Massachusetts audience skews more female with an average age of 43.3, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Lenox, Massachusetts fans
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 43.3 |
| Estimated audience size | 505,178 |
Audience persona
The typical Lenox, Massachusetts fan in United States is more female, around 43.3 years old, with strong DIY Mentality tendencies and a notable affinity for Stamp collecting.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Massachusetts | 116,702 | 11.73× |
| New York | 70,191 | 2.49× |
| Connecticut | 26,995 | 5.33× |
| New Jersey | 16,016 | 1.25× |
| California | 15,762 | 0.28× |
| Florida | 15,388 | 0.45× |
| Pennsylvania | 11,779 | 0.69× |
| Texas | 11,121 | 0.26× |
| New Hampshire | 9,121 | 4.58× |
| Rhode Island | 7,313 | 4.55× |
| Virginia | 7,091 | 0.58× |
| North Carolina | 6,089 | 0.4× |
| Georgia | 5,613 | 0.36× |
| Maryland | 5,112 | 0.59× |
| Illinois | 5,095 | 0.3× |
| Vermont | 4,782 | 5.39× |
| Ohio | 4,543 | 0.29× |
| Maine | 4,421 | 2.44× |
| Michigan | 3,306 | 0.25× |
| Colorado | 3,123 | 0.39× |
| Washington | 2,949 | 0.29× |
| South Carolina | 2,731 | 0.36× |
| Tennessee | 2,727 | 0.27× |
| Arizona | 2,656 | 0.26× |
| Indiana | 2,082 | 0.23× |
| Washington, District of Columbia | 1,868 | 1.23× |
| Wisconsin | 1,846 | 0.24× |
| Minnesota | 1,801 | 0.25× |
| Missouri | 1,681 | 0.21× |
| Kentucky | 1,530 | 0.24× |
| Oregon | 1,523 | 0.26× |
| Alabama | 1,306 | 0.18× |
| Louisiana | 1,241 | 0.19× |
| Utah | 1,022 | 0.23× |
| Oklahoma | 975 | 0.17× |
| Nevada | 902 | 0.18× |
| Iowa | 834 | 0.2× |
| Kansas | 786 | 0.2× |
| Arkansas | 755 | 0.18× |
| Delaware | 714 | 0.51× |
| Nebraska | 707 | 0.28× |
| Mississippi | 637 | 0.15× |
| West Virginia | 551 | 0.23× |
| Idaho | 532 | 0.21× |
| New Mexico | 422 | 0.17× |
| Hawaii | 331 | 0.15× |
| Montana | 327 | 0.23× |
| Alaska | 325 | 0.3× |
| South Dakota | 258 | 0.22× |
| North Dakota | 251 | 0.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stamp collecting | 4.98× | Home & Garden |
| Alaska | 1.68× | Travel & Leisure |
| Meals on Wheels | 3.83× | Food & Beverages |
| Fairy godmother | 4.71× | Literature |
| JDSU | 1.84× | Business & Career |
| Elsword | 9.12× | Games |
| Historic site | 2.07× | Arts & Culture |
| Governor of Michigan | 3.34× | Politics & Society |
| Redemption (theology) | 3.95× | Politics & Society |
| JDM Cars | 3.45× | Cars & Mobility |
| Home staging | 2.19× | Home & Garden |
| Voter registration | 1.85× | Politics & Society |
| Hipster | 3.7× | Politics & Society |
| Jeep Wagoneer | 2.08× | Cars & Mobility |
| MK | 1.5× | Music & Radio |
| Goop | 1.88× | Internet & Social Media |
| Electrolyte | 1.63× | Health |
| Cherish (group) | 3.76× | Music & Radio |
| WESH | 1.67× | Movies & TV |
| HydraFacial | 2.73× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.58 |
| Quality Awareness | PREMIUM | 1.58 |
| Design Affinity | PREMIUM | 1.46 |
| Family Orientation | CONSERVATISM | 1.38 |
| Indulgence | JOY | 1.29 |
| Urban Lifestyle | OPEN | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 81.7% |
| Bolivia | 9.7% |
| Peru | 3.6% |
See Lenox, Massachusetts audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Lenox, Massachusetts have in United States?
Lenox, Massachusetts has an estimated audience of 505,178 people in United States, concentrated in Massachusetts and New York.
What is the gender split and age of Lenox, Massachusetts fans?
61.6% of Lenox, Massachusetts fans are female, 38.4% are male, with an average age of 43.3 years.
Which brands do Lenox, Massachusetts fans like most?
Lenox, Massachusetts fans show strongest brand affinity for Stamp collecting (4.98×), Alaska (1.68×), and Meals on Wheels (3.83×) over the country average.
Where do Lenox, Massachusetts fans live in United States?
Lenox, Massachusetts fans in United States are most concentrated in Massachusetts (reach 116,702), New York (reach 70,191), and Connecticut (reach 26,995). These three regions account for the largest share of the active audience.
What other brands do Lenox, Massachusetts fans also like?
Beyond Lenox, Massachusetts itself, the audience over-indexes on Alaska (1.68×), Meals on Wheels (3.83×), Fairy godmother (4.71×), and JDSU (1.84×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Lenox, Massachusetts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.