Rascasse Audience Intelligence

Les Paul Audience in United States

A data profile of the people who buy, follow and care about Les Paul in United States — modelled from more than twelve digital signal sources. Les Paul has an estimated audience of 653,879 people in United States.

#16among Jazz in United States#7347among Person in United States#4254in Music & Radio

The average Les Paul fan in United States is 45.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bob Dylan, Phil Collins, Bruce Springsteen, with strongest over-indexing on Bob Dylan (16.18× the country average).

Demographically, the Les Paul audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Family Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Les Paul fan in United States is more male, around 45.0 years old, with strong Family Orientation tendencies and a notable affinity for Bob Dylan.

Category: Music & Radio · Type: Person · Subtype: Jazz

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Les Paul profile in United States.

Audience size
654K
in United States
Gender
8.6%♀
91.4% male
Age
45.0
average years
Country rank
#31149
Person in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Les Paul fans

8.6% are female, 91.4% are male, average age 45.0.

Fig. 02

Gender split

8.6%
Female
91.4%
Male
Demographic split for Les Paul audience in United States
MetricValue
Female8.6%
Male91.4%
Average age45.0
Estimated audience size653,879
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Les Paul audience in United States
Age bracketShare%
16-1913%
20-298%
30-3915%
40-4931%
50+32%
Fig. 04

Worldwide distribution

52.8%

of the worldwide Les Paul audience comes from United States.

Worldwide audience distribution share by country for Les Paul
CountryShare
United States52.8%
Brazil27.0%
Germany9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Les Paul audience in United States is strongest.

Fig. 05

Top regions by affinity

Les Paul fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~20K2.17×
02Kentucky~10K1.32×
03Tennessee~20K1.24×
04West Virginia~4K1.20×
05Oklahoma~8K1.13×
06New Hampshire~3K1.11×
07Maine~3K1.11×
08Arkansas~6K1.09×
09Vermont~1K1.08×
10Indiana~10K1.07×
11Missouri~10K1.05×
12Alabama~10K1.05×
13Louisiana~9K1.05×
14Oregon~8K1.05×
15Ohio~20K1.04×
16Connecticut~7K1.02×
17Pennsylvania~20K1.01×
18Utah~6K1.01×
19New Mexico~3K1.01×
20California~70K1.00×
21Illinois~20K1.00×
22Minnesota~9K1.00×
23Washington~10K0.98×
24Mississippi~5K0.98×
25Iowa~5K0.98×
26Montana~2K0.98×
27Alaska~1K0.98×
28Massachusetts~10K0.96×
29Idaho~3K0.96×
30Michigan~20K0.95×
31New Jersey~20K0.95×
32Arizona~10K0.95×
33North Carolina~20K0.94×
34Colorado~10K0.94×
35Kansas~5K0.94×
36Texas~50K0.92×
37Virginia~10K0.92×
38North Dakota~1K0.92×
39Rhode Island~2K0.91×
40Nevada~6K0.90×
41Nebraska~3K0.90×
42South Carolina~9K0.89×
43Hawaii~2K0.88×
44New York~30K0.87×
45Georgia~20K0.87×
46Delaware~2K0.85×
47South Dakota~1K0.85×
48Florida~40K0.83×
49Maryland~9K0.82×
50Washington, District of Columbia~1K0.75×
Fig. 06

Affinity by region

Affinity by region — Les Paul, United States
0.75×1.00×2.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Les Paul audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Les Paul audience
#·InterestCategoryAffinity×
01Bob DylanMusic & Radio16.18×
02Phil CollinsMusic & Radio13.63×
03Bruce SpringsteenMusic & Radio11.04×
04Led ZeppelinMusic & Radio10.65×
05CasioFashion & Accessoires10.02×
06AC/DCMusic & Radio9.74×
07Cyndi LauperMusic & Radio8.93×
08Mission: ImpossibleMovies & TV6.15×
09Discount TireShopping3.48×
10FedExBusiness & Career3.30×
11Rail transportTravel & Leisure3.30×
12Masters TournamentSports3.15×
13Renewable energyBusiness & Career3.10×
14Solar energyHome & Garden2.79×
15RedditInternet & Social Media2.00×
16Nonprofit organizationPolitics & Society1.95×
17EBayShopping1.90×
18CNNMovies & TV1.79×
19Country musicMusic & Radio1.76×
20Donald TrumpPolitics & Society1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Les Paul audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Les Paul audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.63×
TraditionCONSERVATISM1.84×
IndividualismJOY1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Les Paul audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.46×
Luxury OrientationPREMIUM0.51×
Design AffinityPREMIUM0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Les Paul have in United States?

Les Paul has an estimated audience of 653,879 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Les Paul fans?

8.6% of Les Paul fans are female, 91.4% are male, with an average age of 45.0 years.

03

Which brands do Les Paul fans like most?

Les Paul fans show strongest brand affinity for Bob Dylan (16.18×), Phil Collins (13.63×), and Bruce Springsteen (11.04×) over the country average.

04

Where do Les Paul fans live in United States?

Les Paul fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Les Paul fans also like?

Beyond Les Paul itself, the audience over-indexes on Phil Collins (13.63×), Bruce Springsteen (11.04×), Led Zeppelin (10.65×), and FedEx (3.3×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Les Paul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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