Les Paul Audience in United States

Les Paul logo

Les Paul has an estimated audience of 658,941 people in United States. 8.6% are female, 91.4% are male, average age 45.0. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Springfield, Illinois, Winemaking, ARCO, Leverage (TV series).

The average Les Paul fan in United States is 45.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Springfield, Illinois, Winemaking, with strongest over-indexing on Whataburger (1.69× the country average). Demographically, the Les Paul audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Individualism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Jazz

Demographics of Les Paul fans

Demographic split for Les Paul audience in United States
MetricValue
Female8.6%
Male91.4%
Average age45.0
Estimated audience size658,941

Audience persona

The typical Les Paul fan in United States is more male, around 45.0 years old, with strong Individualism tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Les Paul in United States
RegionReachAffinity
California75,6591.04×
Texas52,2360.92×
Florida38,1570.86×
New York34,7010.94×
Illinois23,0911.05×
Pennsylvania23,0551.04×
Ohio21,8151.07×
Wisconsin20,7852.1×
North Carolina19,0110.96×
Tennessee17,9191.36×
Georgia17,6270.87×
Michigan16,5530.96×
New Jersey16,0150.96×
Virginia14,8590.93×
Indiana13,7481.14×
Arizona13,3971×
Washington13,3691.01×
Massachusetts13,1191.01×
Missouri11,4641.08×
Kentucky11,0941.34×
Colorado10,1390.98×
Minnesota10,0501.06×
Maryland9,4580.83×
Alabama9,2921.01×
South Carolina8,7890.89×
Louisiana8,7731.03×
Oklahoma8,5051.16×
Oregon8,2701.09×
Connecticut7,0021.06×
Nevada6,0290.95×
Utah5,9421.01×
Arkansas5,7121.05×
Iowa5,3570.99×
Mississippi5,3220.98×
Kansas4,8880.94×
West Virginia3,5441.15×
New Mexico3,3331.01×
Idaho3,1100.94×
New Hampshire2,8541.1×
Nebraska2,7300.83×
Maine2,6901.14×
Hawaii2,3340.82×
Rhode Island1,8880.9×
Montana1,6880.92×
Washington, District of Columbia1,3610.69×
Delaware1,3020.72×
Alaska1,1680.83×
Vermont1,1671.01×
South Dakota1,0740.71×
North Dakota9920.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Les Paul audience
BrandAffinityCategory
Whataburger1.69×Food & Beverages
Springfield, Illinois7.41×Travel & Leisure
Winemaking2.84×Food & Beverages
ARCO1.72×Cars & Mobility
Leverage (TV series)2.88×Movies & TV
N1 road (South Africa)1.72×Travel & Leisure
Enfamil2.7×Kids & Family
Ayrton Senna3.17×Sports
Temple Grandin2.39×Literature
Hypertext1.9×Technology & Electronics
JTV (Indonesia)1.59×
Artistic inspiration1.59×Arts & Culture
Assassin's Creed: Revelations2.05×Games
La Capital2.26×News
Dalit4.24×Politics & Society
Ironmongery1.75×Home & Garden
Pendleton, Oregon2.6×Travel & Leisure
WAOW2.98×Movies & TV
Cacique1.84×Food & Beverages
Cadillac Ranch1.82×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Les Paul audience
TraitClusterScore
IndividualismJOY1.67
Community OrientationOPEN1.59
TraditionCONSERVATISM1.5
SustainabilityBALANCE1.41
Social Media UsageJOY1.27
Pet OwnershipJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for Les Paul
CountryShare
United States54.2%
Brazil25.9%
Germany9.6%

See Les Paul audiences in other countries

More Jazz audiences in United States

Frequently asked questions

How many fans does Les Paul have in United States?

Les Paul has an estimated audience of 658,941 people in United States, concentrated in California and Texas.

What is the gender split and age of Les Paul fans?

8.6% of Les Paul fans are female, 91.4% are male, with an average age of 45.0 years.

Which brands do Les Paul fans like most?

Les Paul fans show strongest brand affinity for Whataburger (1.69×), Springfield, Illinois (7.41×), and Winemaking (2.84×) over the country average.

Where do Les Paul fans live in United States?

Les Paul fans in United States are most concentrated in California (reach 75,659), Texas (reach 52,236), and Florida (reach 38,157). These three regions account for the largest share of the active audience.

What other brands do Les Paul fans also like?

Beyond Les Paul itself, the audience over-indexes on Springfield, Illinois (7.41×), Winemaking (2.84×), ARCO (1.72×), and Leverage (TV series) (2.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Les Paul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.