Rascasse Audience Intelligence

Lion King 2 Audience in United States

A data profile of the people who buy, follow and care about Lion King 2 in United States — modelled from more than twelve digital signal sources. Lion King 2 has an estimated audience of 293,151 people in United States.

#29among Musical in United States#4396among Movie / TV Show / Series in United States#8831in Movies & TV

The average Lion King 2 fan in United States is 23.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superhero fiction, Drain cleaner, Graphic novel, with strongest over-indexing on Superhero fiction (8.7× the country average).

Demographically, the Lion King 2 audience skews more female with an average age of 23.4, and over-indexes on personality traits such as Tradition, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lion King 2 fan in United States is more female, around 23.4 years old, with strong Tradition tendencies and a notable affinity for Superhero fiction.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Musical

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lion King 2 profile in United States.

Audience size
293K
in United States
Gender
80.5%♀
19.5% male
Age
23.4
average years
Country rank
#48934
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lion King 2 viewers

80.5% are female, 19.5% are male, average age 23.4.

Fig. 02

Gender split

80.5%
Female
19.5%
Male
Demographic split for Lion King 2 audience in United States
MetricValue
Female80.5%
Male19.5%
Average age23.4
Estimated audience size293,151
Fig. 03

Age distribution

Ø 23.4
average years
Age distribution of the Lion King 2 audience in United States
Age bracketShare%
16-1971%
20-2919%
30-395%
40-495%
50+0%
Fig. 04

Worldwide distribution

56.4%

of the worldwide Lion King 2 audience comes from United States.

Worldwide audience distribution share by country for Lion King 2
CountryShare
United States56.4%
France8.2%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lion King 2 audience in United States is strongest.

Fig. 05

Top regions by affinity

Lion King 2 fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~3K1.31×
02Illinois~10K1.28×
03Georgia~10K1.22×
04Oklahoma~4K1.22×
05Louisiana~5K1.20×
06Mississippi~3K1.20×
07Kansas~3K1.20×
08Utah~3K1.18×
09Texas~30K1.11×
10Missouri~6K1.11×
11Kentucky~4K1.11×
12Ohio~10K1.10×
13Tennessee~7K1.09×
14Maryland~6K1.07×
15Idaho~2K1.07×
16South Carolina~5K1.06×
17Nebraska~2K1.06×
18Michigan~9K1.05×
19New Mexico~2K1.03×
20North Carolina~10K1.02×
21Wisconsin~5K1.02×
22Iowa~3K1.02×
23South Dakota<1K1.02×
24Indiana~6K1.01×
25Florida~20K0.99×
26Alabama~4K0.99×
27California~30K0.98×
28Connecticut~3K0.98×
29West Virginia~1K0.98×
30North Dakota<1K0.98×
31Pennsylvania~10K0.97×
32Minnesota~4K0.97×
33Wyoming<1K0.96×
34Virginia~7K0.95×
35Nevada~3K0.95×
36Oregon~3K0.94×
37Montana<1K0.94×
38Washington~6K0.93×
39Delaware<1K0.93×
40Alaska<1K0.92×
41New York~20K0.91×
42Colorado~4K0.91×
43Massachusetts~5K0.89×
44Arizona~6K0.88×
45Rhode Island<1K0.86×
46New Jersey~7K0.85×
47Hawaii~1K0.85×
48Maine<1K0.85×
49Washington, District of Columbia<1K0.80×
50New Hampshire<1K0.77×
Fig. 06

Affinity by region

Affinity by region — Lion King 2, United States
0.77×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lion King 2 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lion King 2 audience
#·InterestCategoryAffinity×
01Drain cleanerHome & Garden25.77×
02Political thrillerMovies & TV14.22×
03Geek girlInternet & Social Media11.07×
04Superhero fictionLiterature8.70×
05Concept artArts & Culture7.82×
06One-Punch ManLiterature7.81×
07Graphic novelLiterature6.43×
08Comic science fictionLiterature5.86×
09Direct sellingFashion & Accessoires4.63×
10Affiliate marketingBusiness & Career3.64×
11Psychological thrillerLiterature3.31×
12Information securityBusiness & Career3.00×
13Collectible card gameGames2.87×
14Anime and manga fandomLiterature2.50×
15Digital artArts & Culture2.41×
16Action-adventure gameGames2.40×
17Massively multiplayer online gamesGames2.17×
18Folk musicMusic & Radio2.07×
19Independent filmMovies & TV1.62×
20Musical filmMovies & TV1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lion King 2 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lion King 2 audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.07×
Urban LifestyleOPEN1.71×
Need for SecurityCONSERVATISM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lion King 2 audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.33×
Pet OwnershipJOY0.55×
Career OrientationPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lion King 2 have in United States?

Lion King 2 has an estimated audience of 293,151 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lion King 2 viewers?

80.5% of Lion King 2 fans are female, 19.5% are male, with an average age of 23.4 years.

03

Which brands do Lion King 2 fans like most?

Lion King 2 fans show strongest brand affinity for Superhero fiction (8.7×), Drain cleaner (25.77×), and Graphic novel (6.43×) over the country average.

04

Where do Lion King 2 fans live in United States?

Lion King 2 fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Lion King 2 fans also like?

Beyond Lion King 2 itself, the audience over-indexes on Drain cleaner (25.77×), Graphic novel (6.43×), Political thriller (14.22×), and Affiliate marketing (3.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical audiences in United States

See Lion King 2 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lion King 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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