Louise Hay Audience in United States

Louise Hay logo

Louise Hay has an estimated audience of 1,096,097 people in United States. 70.4% are female, 29.6% are male, average age 40.1. Top regions: California, Florida, New York. Top brand affinities: Historic site, Product design, Vocal harmony, Staycation, Goop.

The average Louise Hay fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Historic site, Product design, Vocal harmony, with strongest over-indexing on Historic site (16.59× the country average). Demographically, the Louise Hay audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Person · Subtype: Business author

Demographics of Louise Hay fans

Demographic split for Louise Hay audience in United States
MetricValue
Female70.4%
Male29.6%
Average age40.1
Estimated audience size1,096,097

Audience persona

The typical Louise Hay fan in United States is more female, around 40.1 years old, with strong Mindfulness tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Louise Hay in United States
RegionReachAffinity
California200,0061.66×
Florida114,0531.54×
New York92,4981.51×
Texas81,8990.87×
New Jersey40,9321.47×
Illinois38,8301.06×
Georgia35,0671.04×
Pennsylvania33,3320.9×
Arizona32,3141.44×
North Carolina30,7560.93×
Michigan28,4670.99×
Massachusetts28,3801.31×
Washington27,0521.23×
Ohio26,7640.79×
Virginia25,5590.96×
Colorado23,8971.38×
Maryland20,8151.1×
Connecticut18,5881.69×
Oregon17,9421.43×
Tennessee17,0960.78×
Wisconsin16,0220.97×
Minnesota13,6850.87×
Missouri13,6750.77×
Indiana13,5710.68×
Nevada13,2741.25×
Utah12,6991.29×
South Carolina12,4620.76×
Louisiana9,5430.68×
Hawaii8,4461.79×
Kentucky8,3770.61×
Alabama8,0490.53×
Oklahoma7,8860.65×
Iowa6,6750.74×
Kansas6,4820.75×
New Mexico6,0621.1×
Idaho5,7111.04×
Arkansas5,5040.61×
New Hampshire4,9001.13×
Maine4,5401.16×
Mississippi4,3940.49×
Rhode Island4,0691.17×
Montana3,6211.19×
Washington, District of Columbia3,4571.05×
Nebraska3,2150.58×
Delaware2,7970.92×
West Virginia2,4380.48×
Vermont2,2341.16×
Alaska1,7210.73×
South Dakota1,5320.6×
Wyoming1,1060.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Louise Hay audience
BrandAffinityCategory
Historic site16.59×Arts & Culture
Product design4.93×Business & Career
Vocal harmony8.39×Music & Radio
Staycation6.04×Home & Garden
Goop9.27×Internet & Social Media
Fairy godmother12.26×Literature
Grinch6.08×Movies & TV
Hibachi11.34×Food & Beverages
Isometric exercise12.49×Sports
Governor of Michigan10.48×Politics & Society
Mathcore9.62×Music & Radio
UK garage6.48×Music & Radio
Harlow13.92×Travel & Leisure
TV Fanatic10.67×Movies & TV
La Jolla9.19×Travel & Leisure
Home equity1.91×Home & Garden
Hipster9.22×Politics & Society
Grace Slick8.32×Music & Radio
Google Home6.03×Technology & Electronics
No Escape (1994 film)9.95×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Louise Hay audience
TraitClusterScore
MindfulnessBALANCE3.9
LGBTQ+ IdentityOPEN1.83
Luxury OrientationPREMIUM1.61
SustainabilityBALANCE1.53
Sports ActivityPOWER1.53
Pet OwnershipJOY1.5

Worldwide distribution

Worldwide audience distribution share by country for Louise Hay
CountryShare
United States34.1%
Brazil9.6%
Germany7.6%

See Louise Hay audiences in other countries

More Business author audiences in United States

Frequently asked questions

How many fans does Louise Hay have in United States?

Louise Hay has an estimated audience of 1,096,097 people in United States, concentrated in California and Florida.

What is the gender split and age of Louise Hay fans?

70.4% of Louise Hay fans are female, 29.6% are male, with an average age of 40.1 years.

Which brands do Louise Hay fans like most?

Louise Hay fans show strongest brand affinity for Historic site (16.59×), Product design (4.93×), and Vocal harmony (8.39×) over the country average.

Where do Louise Hay fans live in United States?

Louise Hay fans in United States are most concentrated in California (reach 200,006), Florida (reach 114,053), and New York (reach 92,498). These three regions account for the largest share of the active audience.

What other brands do Louise Hay fans also like?

Beyond Louise Hay itself, the audience over-indexes on Product design (4.93×), Vocal harmony (8.39×), Staycation (6.04×), and Goop (9.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Louise Hay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.