Rascasse Audience Intelligence

Louise Hay Audience in United States

A data profile of the people who buy, follow and care about Louise Hay in United States — modelled from more than twelve digital signal sources. Louise Hay has an estimated audience of 1,091,273 people in United States.

#3among Business author in United States#4893among Person in United States#1472in Business & Career

The average Louise Hay fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Hair Extensions, Motivational speaking, Self-love, with strongest over-indexing on Hair Extensions (5.67× the country average).

Demographically, the Louise Hay audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Mindfulness, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Louise Hay fan in United States is more female, around 40.1 years old, with strong Mindfulness tendencies and a notable affinity for Hair Extensions.

Category: Business & Career · Type: Person · Subtype: Business author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Louise Hay profile in United States.

Audience size
1.1M
in United States
Gender
70.4%♀
29.6% male
Age
40.1
average years
Country rank
#22307
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Louise Hay fans

70.4% are female, 29.6% are male, average age 40.1.

Fig. 02

Gender split

70.4%
Female
29.6%
Male
Demographic split for Louise Hay audience in United States
MetricValue
Female70.4%
Male29.6%
Average age40.1
Estimated audience size1,091,273
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Louise Hay audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3922%
40-4924%
50+19%
Fig. 04

Worldwide distribution

34.0%

of the worldwide Louise Hay audience comes from United States.

Worldwide audience distribution share by country for Louise Hay
CountryShare
United States34.0%
Brazil9.2%
United Kingdom7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Louise Hay audience in United States is strongest.

Fig. 05

Top regions by affinity

Louise Hay fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~8K1.63×
02Connecticut~20K1.61×
03California~200K1.57×
04Florida~100K1.49×
05Arizona~30K1.44×
06New York~90K1.42×
07New Jersey~40K1.38×
08Oregon~20K1.37×
09Colorado~20K1.30×
10Nevada~10K1.26×
11Massachusetts~30K1.25×
12Washington~30K1.21×
13Utah~10K1.21×
14Rhode Island~4K1.10×
15Montana~3K1.10×
16New Hampshire~5K1.09×
17Maine~4K1.09×
18New Mexico~6K1.08×
19Vermont~2K1.08×
20Maryland~20K1.07×
21Washington, District of Columbia~3K1.04×
22Idaho~6K1.03×
23Illinois~40K1.01×
24Delaware~3K1.00×
25Michigan~30K0.99×
26Georgia~30K0.98×
27Alaska~2K0.95×
28Virginia~30K0.94×
29Wisconsin~20K0.94×
30Minnesota~10K0.94×
31North Carolina~30K0.91×
32Pennsylvania~30K0.90×
33South Dakota~2K0.87×
34Iowa~8K0.86×
35Kansas~7K0.86×
36West Virginia~4K0.86×
37North Dakota~2K0.86×
38Texas~80K0.83×
39Ohio~30K0.83×
40Tennessee~20K0.83×
41Missouri~10K0.83×
42South Carolina~10K0.82×
43Nebraska~4K0.79×
44Louisiana~10K0.77×
45Arkansas~7K0.77×
46Indiana~20K0.76×
47Oklahoma~9K0.76×
48Mississippi~7K0.74×
49Alabama~10K0.73×
50Kentucky~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Louise Hay, United States
0.72×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Louise Hay audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Louise Hay audience
#·InterestCategoryAffinity×
01Kundalini yogaHealth7.77×
02HinduismPolitics & Society6.94×
03Yin yogaSports6.42×
04Self-healingHealth6.09×
05Time managementBusiness & Career5.75×
06Hair ExtensionsBeauty & Wellness5.67×
07Motivational speakingBusiness & Career5.61×
08Hatha yogaHealth5.54×
09Self-loveHealth3.65×
10Self-awarenessHealth3.65×
11Folk musicMusic & Radio3.49×
12MindfulnessHealth3.25×
13Alternative medicineBusiness & Career3.01×
14NeuroscienceBusiness & Career2.85×
15Local foodFood & Beverages2.34×
16EtsyFashion & Accessoires2.22×
17High-definition televisionTechnology & Electronics2.12×
18Trader Joe'sShopping2.04×
19HappinessHealth1.78×
20PsychologyBusiness & Career1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Louise Hay audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Louise Hay audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE4.25×
TraditionCONSERVATISM2.09×
Community OrientationOPEN1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Louise Hay audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.86×
DIY MentalityTHRILL0.90×
Need for SecurityCONSERVATISM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Louise Hay have in United States?

Louise Hay has an estimated audience of 1,091,273 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Louise Hay fans?

70.4% of Louise Hay fans are female, 29.6% are male, with an average age of 40.1 years.

03

Which brands do Louise Hay fans like most?

Louise Hay fans show strongest brand affinity for Hair Extensions (5.67×), Motivational speaking (5.61×), and Self-love (3.65×) over the country average.

04

Where do Louise Hay fans live in United States?

Louise Hay fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Louise Hay fans also like?

Beyond Louise Hay itself, the audience over-indexes on Motivational speaking (5.61×), Self-love (3.65×), Hinduism (6.94×), and Kundalini yoga (7.77×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Louise Hay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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