Rascasse Audience Intelligence

Zig Ziglar Audience in United States

A data profile of the people who buy, follow and care about Zig Ziglar in United States — modelled from more than twelve digital signal sources. Zig Ziglar has an estimated audience of 538,606 people in United States.

#4among Business author in United States#8457among Person in United States#823in Literature

The average Zig Ziglar fan in United States is 42.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Peter Thiel, Philanthropy, Eurostar, with strongest over-indexing on Peter Thiel (21.56× the country average).

Demographically, the Zig Ziglar audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zig Ziglar fan in United States is more female, around 42.3 years old, with strong Spirituality tendencies and a notable affinity for Peter Thiel.

Category: Literature · Type: Person · Subtype: Business author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zig Ziglar profile in United States.

Audience size
539K
in United States
Gender
55.8%♀
44.2% male
Age
42.3
average years
Country rank
#35088
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zig Ziglar fans

55.8% are female, 44.2% are male, average age 42.3.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Zig Ziglar audience in United States
MetricValue
Female55.8%
Male44.2%
Average age42.3
Estimated audience size538,606
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Zig Ziglar audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3920%
40-4925%
50+26%
Fig. 04

Worldwide distribution

55.7%

of the worldwide Zig Ziglar audience comes from United States.

Worldwide audience distribution share by country for Zig Ziglar
CountryShare
United States55.7%
United Kingdom5.3%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zig Ziglar audience in United States is strongest.

Fig. 05

Top regions by affinity

Zig Ziglar fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~6K1.38×
02Tennessee~10K1.35×
03Alabama~10K1.34×
04Arkansas~6K1.32×
05Utah~6K1.30×
06Oklahoma~8K1.27×
07Texas~60K1.24×
08Georgia~20K1.20×
09Idaho~3K1.20×
10Kansas~5K1.14×
11Nevada~6K1.11×
12North Carolina~20K1.10×
13Missouri~10K1.10×
14South Carolina~9K1.10×
15Arizona~10K1.09×
16Kentucky~7K1.09×
17Nebraska~3K1.09×
18Florida~40K1.07×
19Indiana~10K1.07×
20Louisiana~7K1.04×
21Iowa~5K1.03×
22South Dakota~1K1.02×
23Colorado~9K1.01×
24Virginia~10K0.98×
25Alaska~1K0.98×
26Ohio~20K0.96×
27Minnesota~7K0.94×
28Oregon~6K0.94×
29Washington, District of Columbia~2K0.94×
30Montana~1K0.94×
31Michigan~10K0.92×
32Washington~10K0.92×
33New Hampshire~2K0.92×
34North Dakota~1K0.92×
35Hawaii~2K0.91×
36Delaware~1K0.91×
37West Virginia~2K0.90×
38Maine~2K0.89×
39Illinois~20K0.88×
40Maryland~8K0.88×
41Vermont<1K0.88×
42New Mexico~2K0.86×
43Rhode Island~1K0.86×
44Connecticut~5K0.85×
45Pennsylvania~20K0.84×
46Wisconsin~7K0.84×
47California~50K0.82×
48Massachusetts~9K0.80×
49New Jersey~10K0.79×
50New York~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Zig Ziglar, United States
0.68×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zig Ziglar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zig Ziglar audience
#·InterestCategoryAffinity×
01EurostarCars & Mobility32.25×
02Peter ThielBusiness & Career21.56×
03Porter AirlinesTravel & Leisure16.73×
04Jeremy IronsMovies & TV14.48×
05Bordeaux wineFood & Beverages11.38×
06Warren BuffettBusiness & Career5.97×
07Mark ZuckerbergBusiness & Career5.84×
08Passive incomeBusiness & Career5.24×
09PhilanthropyArts & Culture4.42×
10Stock marketBusiness & Career3.11×
11NazarethTravel & Leisure2.88×
12Master of Business AdministrationBusiness & Career2.77×
13InnovationBusiness & Career2.56×
14NostalgiaHome & Garden2.24×
15GeneticsKids & Family2.00×
16Fox News ChannelMovies & TV1.93×
17Hobby LobbyHome & Garden1.92×
18UniversityBusiness & Career1.73×
19Indeed.comBusiness & Career1.62×
20HappinessHealth1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zig Ziglar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zig Ziglar audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.80×
MindfulnessBALANCE1.76×
PatriotismCONSERVATISM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zig Ziglar audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.94×
ExtroversionTHRILL0.95×
DIY MentalityTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zig Ziglar have in United States?

Zig Ziglar has an estimated audience of 538,606 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Zig Ziglar fans?

55.8% of Zig Ziglar fans are female, 44.2% are male, with an average age of 42.3 years.

03

Which brands do Zig Ziglar fans like most?

Zig Ziglar fans show strongest brand affinity for Peter Thiel (21.56×), Philanthropy (4.42×), and Eurostar (32.25×) over the country average.

04

Where do Zig Ziglar fans live in United States?

Zig Ziglar fans in United States are most concentrated in Texas (reach ~60K), California (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Zig Ziglar fans also like?

Beyond Zig Ziglar itself, the audience over-indexes on Philanthropy (4.42×), Eurostar (32.25×), Jeremy Irons (14.48×), and Hobby Lobby (1.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business author audiences in United States

See Zig Ziglar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zig Ziglar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →