Luke Kennard Audience in United States

Luke Kennard logo

Luke Kennard has an estimated audience of 888,262 people in United States. 39.0% are female, 61.0% are male, average age 34.1. Top brand affinities: Mathcore, Grinch, Goop, Governor of Michigan, Elsword.

Top brand affinities include Mathcore, Grinch, Goop, with strongest over-indexing on Mathcore (15.51× the country average). Demographically, the Luke Kennard audience skews more male with an average age of 34.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Luke Kennard fans

Demographic split for Luke Kennard audience in United States
MetricValue
Female39.0%
Male61.0%
Average age34.1
Estimated audience size888,262

Audience persona

The typical Luke Kennard fan in United States is more male, around 34.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mathcore.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Luke Kennard audience
BrandAffinityCategory
Mathcore15.51×Music & Radio
Grinch7.52×Movies & TV
Goop9.98×Internet & Social Media
Governor of Michigan13.05×Politics & Society
Elsword27.73×Games
Vocal harmony7.57×Music & Radio
Hipster15.55×Politics & Society
Harlow18.55×Travel & Leisure
Historic site6.6×Arts & Culture
Fairy godmother10.48×Literature
No Escape (1994 film)15.3×Movies & TV
Wok8.59×Food & Beverages
La Jolla11.02×Travel & Leisure
Google Home7.61×Technology & Electronics
TV Fanatic12.18×Movies & TV
Hibachi8.64×Food & Beverages
Guitarist (magazine)11.41×Music & Radio
Combat sport1.55×Sports
El Paso County, Colorado11.7×Travel & Leisure
The Historian13.34×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Luke Kennard audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.31
Early Adopter MentalityPOWER1.14
Social Media UsageJOY1.03
Luxury OrientationPREMIUM0.97
ExtroversionTHRILL0.94
Family OrientationCONSERVATISM0.94

Worldwide distribution

Worldwide audience distribution share by country for Luke Kennard
CountryShare
United States70.7%
Brazil4.3%
Canada4.2%

See Luke Kennard audiences in other countries

More Basketball audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Luke Kennard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.