Machine shop Audience in United States

Machine shop logo

Machine shop has an estimated audience of 710,416 people in United States. 15.9% are female, 84.1% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Urban Outfitters, Pro-Ject.

The average Machine shop fan in United States is 41.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Machine shop audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Machine shop fans

Demographic split for Machine shop audience in United States
MetricValue
Female15.9%
Male84.1%
Average age41.9
Estimated audience size710,416

Audience persona

The typical Machine shop fan in United States is more male, around 41.9 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Machine shop in United States
RegionReachAffinity
California90,5811.16×
Texas67,8581.11×
Florida47,0570.98×
Pennsylvania46,3631.94×
New York33,4740.84×
Michigan30,0521.62×
Ohio26,9541.23×
Illinois23,3240.99×
North Carolina21,2050.99×
Georgia19,8960.91×
Minnesota19,1891.89×
Washington18,1601.27×
Indiana15,8881.22×
New Jersey15,5980.86×
Virginia15,4370.89×
Arizona14,3930.99×
Tennessee14,0740.99×
Wisconsin12,5601.18×
Missouri11,8591.04×
Colorado11,4061.02×
Massachusetts10,9730.78×
South Carolina9,5660.9×
Oregon9,5191.17×
Maryland9,2960.76×
Louisiana9,2131.01×
Oklahoma8,4951.08×
Kentucky8,1990.92×
Utah7,6701.21×
Alabama7,6090.77×
Arkansas6,7721.16×
Nevada6,7010.98×
Connecticut6,1210.86×
Kansas5,8951.05×
Iowa5,2910.9×
Idaho4,4771.26×
Mississippi4,1210.7×
New Mexico3,1830.89×
New Hampshire3,0481.09×
Montana2,9021.47×
Nebraska2,7750.78×
West Virginia2,2900.69×
Hawaii2,2300.73×
Maine1,8680.73×
Delaware1,7110.87×
Rhode Island1,6100.71×
Alaska1,2720.84×
Vermont1,1310.91×
South Dakota1,1140.68×
North Dakota1,0530.72×
Washington, District of Columbia9190.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Machine shop audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.65×Technology & Electronics
Urban Outfitters2.89×Shopping
Pro-Ject5.73×Music & Radio
Electrolyte6.36×Health
Voter registration6.3×Politics & Society
Minnesota1.98×Travel & Leisure
The Historian16.48×Literature
Stamp collecting4.44×Home & Garden
N1 road (South Africa)3.85×Travel & Leisure
Israel1.92×Travel & Leisure
Superior Hiking Trail11.83×Travel & Leisure
Unique Gifts1.85×Shopping
Eurail16.57×Cars & Mobility
Wikia2.47×Internet & Social Media
WESH3.51×Movies & TV
Cullinan Diamond11.83×
Academy Award for Best Original Score11.83×Movies & TV
Hoosier Lottery5.12×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Machine shop audience
TraitClusterScore
Family OrientationCONSERVATISM2.63
PatriotismCONSERVATISM2.2
Need for SecurityCONSERVATISM1.89
Quality AwarenessPREMIUM1.67
Price SensitivityPREMIUM1.57
Risk AppetiteTHRILL1.54

Worldwide distribution

Worldwide audience distribution share by country for Machine shop
CountryShare
United States61.2%
Japan5.7%
Canada5.1%

See Machine shop audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Machine shop have in United States?

Machine shop has an estimated audience of 710,416 people in United States, concentrated in California and Texas.

What is the gender split and age of Machine shop fans?

15.9% of Machine shop fans are female, 84.1% are male, with an average age of 41.9 years.

Which brands do Machine shop fans like most?

Machine shop fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.65×) over the country average.

Where do Machine shop fans live in United States?

Machine shop fans in United States are most concentrated in California (reach 90,581), Texas (reach 67,858), and Florida (reach 47,057). These three regions account for the largest share of the active audience.

What other brands do Machine shop fans also like?

Beyond Machine shop itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.65×), Urban Outfitters (2.89×), and Pro-Ject (5.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Machine shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.