Madrid Open (tennis) Audience in United States

Madrid Open (tennis) logo

Madrid Open (tennis) has an estimated audience of 504,253 people in United States. 38.8% are female, 61.2% are male, average age 37.6. Top regions: California, Florida, New York. Top brand affinities: Steffi Graf, Tennis Express, Caroline Wozniacki, The Championships, Wimbledon, Tennis Channel.

The average Madrid Open (tennis) fan in United States is 37.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Steffi Graf, Tennis Express, Caroline Wozniacki, with strongest over-indexing on Steffi Graf (206.17× the country average). Demographically, the Madrid Open (tennis) audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Tennis

Demographics of Madrid Open (tennis) fans

Demographic split for Madrid Open (tennis) audience in United States
MetricValue
Female38.8%
Male61.2%
Average age37.6
Estimated audience size504,253

Audience persona

The typical Madrid Open (tennis) fan in United States is more male, around 37.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Steffi Graf.

Top regions in United States

Top regions ranked by reach for Madrid Open (tennis) in United States
RegionReachAffinity
California83,8281.51×
Florida61,1161.79×
New York58,6652.08×
Texas40,7180.94×
Illinois26,5951.58×
New Jersey23,9001.86×
Georgia21,4971.38×
Pennsylvania18,9991.12×
Virginia18,2711.49×
North Carolina17,7271.17×
Massachusetts17,5511.77×
Ohio13,3920.86×
Michigan13,3091.01×
Maryland13,1251.51×
Washington12,3561.22×
Arizona9,2120.89×
Connecticut9,1151.8×
Tennessee8,1700.81×
South Carolina8,1091.07×
Indiana6,9830.76×
Colorado6,7500.85×
Minnesota6,4740.9×
Oregon5,9691.03×
Missouri5,5400.68×
Wisconsin5,2370.69×
Louisiana5,0430.78×
Alabama4,6950.67×
Nevada4,5850.94×
Washington, District of Columbia3,6132.38×
Kentucky3,2560.52×
Utah3,2400.72×
Arkansas3,1460.76×
Oklahoma2,6940.48×
Mississippi2,5350.61×
Hawaii2,4381.12×
Iowa2,4220.58×
Kansas2,3650.6×
New Mexico2,2160.88×
New Hampshire1,8610.94×
Idaho1,7010.67×
Rhode Island1,6661.04×
Delaware1,6131.16×
Nebraska1,4880.59×
Maine1,4680.81×
West Virginia1,1440.49×
Montana9980.71×
Vermont9601.08×
Wyoming4800.64×
Alaska4100.38×
South Dakota3840.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Madrid Open (tennis) audience
BrandAffinityCategory
Steffi Graf206.17×Sports
Tennis Express199.53×Shopping
Caroline Wozniacki146.01×Sports
The Championships, Wimbledon28.45×Sports
Tennis Channel49.37×Sports
Venus Williams31.77×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
US Open (tennis)20×Sports
Rafael Nadal44.1×Sports
Enterprise Rent-A-Car10.03×Cars & Mobility
Novak Djokovic19.83×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Roger Federer30.95×Sports
Lindsey Vonn10.97×Sports
Income tax13.19×Business & Career
Discount Tire5.87×Shopping
Kia Sportage19.8×Cars & Mobility
Dominic Thiem106.62×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Madrid Open (tennis) audience
TraitClusterScore
Luxury OrientationPREMIUM1.62
LGBTQ+ IdentityOPEN1.51
Quality AwarenessPREMIUM1.42
Design AffinityPREMIUM1.38
Sports ActivityPOWER1.24
SustainabilityBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Madrid Open (tennis)
CountryShare
China10.9%
Argentina9.5%
Colombia6.2%

See Madrid Open (tennis) audiences in other countries

More Tennis audiences in United States

Frequently asked questions

How many fans does Madrid Open (tennis) have in United States?

Madrid Open (tennis) has an estimated audience of 504,253 people in United States, concentrated in California and Florida.

What is the gender split and age of Madrid Open (tennis) fans?

38.8% of Madrid Open (tennis) fans are female, 61.2% are male, with an average age of 37.6 years.

Which brands do Madrid Open (tennis) fans like most?

Madrid Open (tennis) fans show strongest brand affinity for Steffi Graf (206.17×), Tennis Express (199.53×), and Caroline Wozniacki (146.01×) over the country average.

Where do Madrid Open (tennis) fans live in United States?

Madrid Open (tennis) fans in United States are most concentrated in California (reach 83,828), Florida (reach 61,116), and New York (reach 58,665). These three regions account for the largest share of the active audience.

What other brands do Madrid Open (tennis) fans also like?

Beyond Madrid Open (tennis) itself, the audience over-indexes on Tennis Express (199.53×), Caroline Wozniacki (146.01×), The Championships, Wimbledon (28.45×), and Tennis Channel (49.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Madrid Open (tennis). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.