Rascasse Audience Intelligence

Madrid Open (tennis) Audience in United States

A data profile of the people who buy, follow and care about Madrid Open (tennis) in United States — modelled from more than twelve digital signal sources. Madrid Open (tennis) has an estimated audience of 530,935 people in United States.

#86among Tennis in United States#427among Event in United States#3417in Sports

The average Madrid Open (tennis) fan in United States is 37.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Steffi Graf, Caroline Wozniacki, Tennis Channel, with strongest over-indexing on Steffi Graf (219.36× the country average).

Demographically, the Madrid Open (tennis) audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Madrid Open (tennis) fan in United States is more male, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Steffi Graf.

Category: Sports · Type: Event · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Madrid Open (tennis) profile in United States.

Audience size
531K
in United States
Gender
38.8%♀
61.2% male
Age
37.6
average years
Country rank
#35387
Event in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Madrid Open (tennis) fans

38.8% are female, 61.2% are male, average age 37.6.

Fig. 02

Gender split

38.8%
Female
61.2%
Male
Demographic split for Madrid Open (tennis) audience in United States
MetricValue
Female38.8%
Male61.2%
Average age37.6
Estimated audience size530,935
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Madrid Open (tennis) audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3918%
40-4916%
50+20%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Madrid Open (tennis) audience comes from United States.

Worldwide audience distribution share by country for Madrid Open (tennis)
CountryShare
Argentina14.4%
China9.0%
Italy7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Madrid Open (tennis) audience in United States is strongest.

Fig. 05

Top regions by affinity

Madrid Open (tennis) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K2.28×
02New York~60K2.01×
03New Jersey~20K1.80×
04Connecticut~9K1.76×
05Florida~60K1.75×
06Maryland~10K1.64×
07Massachusetts~20K1.63×
08Georgia~20K1.46×
09Virginia~20K1.46×
10California~80K1.44×
11Illinois~20K1.41×
12Delaware~2K1.30×
13North Carolina~20K1.22×
14South Carolina~9K1.20×
15Vermont~1K1.15×
16Hawaii~2K1.14×
17Rhode Island~2K1.12×
18Pennsylvania~20K1.11×
19Washington~10K1.09×
20New Hampshire~2K0.97×
21Texas~40K0.96×
22Oregon~5K0.95×
23Nevada~5K0.95×
24Michigan~10K0.92×
25New Mexico~2K0.91×
26Ohio~10K0.86×
27Minnesota~6K0.84×
28Maine~2K0.84×
29Colorado~7K0.83×
30Arizona~8K0.82×
31Tennessee~8K0.82×
32Louisiana~5K0.80×
33Utah~4K0.78×
34Alabama~5K0.77×
35Indiana~7K0.74×
36Arkansas~3K0.73×
37Idaho~2K0.69×
38Montana<1K0.69×
39Wisconsin~5K0.68×
40Nebraska~2K0.67×
41Missouri~5K0.66×
42Mississippi~3K0.66×
43Kansas~2K0.61×
44West Virginia~1K0.61×
45North Dakota<1K0.60×
46Iowa~2K0.59×
47Kentucky~3K0.53×
48South Dakota<1K0.52×
49Oklahoma~3K0.50×
50Alaska<1K0.50×
Fig. 06

Affinity by region

Affinity by region — Madrid Open (tennis), United States
0.50×1.00×2.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Madrid Open (tennis) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Madrid Open (tennis) audience
#·InterestCategoryAffinity×
01Caroline WozniackiSports257.82×
02Steffi GrafSports219.36×
03Dominic ThiemSports120.99×
04Tennis ExpressShopping103.02×
05Tennis ChannelSports70.17×
06Rock Bottom GolfSports44.68×
07pagani automobiliCars & Mobility42.49×
08The Championships, WimbledonSports37.70×
09Alexander ZverevSports37.26×
10Rafael NadalSports31.47×
11Roger FedererSports30.52×
12Davis CupSports21.00×
13Marco's PizzaFood & Beverages20.02×
14US Open (tennis)Sports20.00×
15Venus WilliamsSports17.91×
16Lindsey VonnSports12.23×
17Discount TireShopping11.80×
18Little CaesarsFood & Beverages6.56×
19FedExBusiness & Career5.35×
20FIFA World CupSports3.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Madrid Open (tennis) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Madrid Open (tennis) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.52×
Family OrientationCONSERVATISM1.52×
Luxury OrientationPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Madrid Open (tennis) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.60×
Pet OwnershipJOY0.76×
CreativityOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Madrid Open (tennis) have in United States?

Madrid Open (tennis) has an estimated audience of 530,935 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Madrid Open (tennis) fans?

38.8% of Madrid Open (tennis) fans are female, 61.2% are male, with an average age of 37.6 years.

03

Which brands do Madrid Open (tennis) fans like most?

Madrid Open (tennis) fans show strongest brand affinity for Steffi Graf (219.36×), Caroline Wozniacki (257.82×), and Tennis Channel (70.17×) over the country average.

04

Where do Madrid Open (tennis) fans live in United States?

Madrid Open (tennis) fans in United States are most concentrated in California (reach ~80K), Florida (reach ~60K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Madrid Open (tennis) fans also like?

Beyond Madrid Open (tennis) itself, the audience over-indexes on Caroline Wozniacki (257.82×), Tennis Channel (70.17×), The Championships, Wimbledon (37.7×), and Tennis Express (103.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Madrid Open (tennis) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Madrid Open (tennis). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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