Mafia Wars Audience in United States

Mafia Wars logo

Mafia Wars has an estimated audience of 422,557 people in United States. 39.2% are female, 60.8% are male, average age 32.3. Top regions: California, Texas, New York. Top brand affinities: Home equity, Jingoism, Strategic human resource planning, Home construction, Henry Hugglemonster.

The average Mafia Wars fan in United States is 32.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Home equity, Jingoism, Strategic human resource planning, with strongest over-indexing on Home equity (4.79× the country average). Demographically, the Mafia Wars audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Mafia Wars fans

Demographic split for Mafia Wars audience in United States
MetricValue
Female39.2%
Male60.8%
Average age32.3
Estimated audience size422,557

Audience persona

The typical Mafia Wars fan in United States is more male, around 32.3 years old, with strong Patriotism tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Mafia Wars in United States
RegionReachAffinity
California44,3500.95×
Texas33,1510.91×
New York26,5771.13×
Florida26,3660.92×
Illinois15,4091.09×
Ohio14,2341.09×
Pennsylvania13,7570.97×
North Carolina12,9111.02×
Michigan12,4731.13×
Georgia11,0880.85×
New Jersey9,8440.92×
Virginia9,4120.91×
Washington8,8081.04×
Arizona8,7511.01×
Indiana8,3401.08×
Tennessee8,2810.98×
Massachusetts7,4380.89×
Wisconsin6,9591.09×
Missouri6,6850.98×
Minnesota6,1551.02×
Maryland5,8610.81×
Kentucky5,8191.1×
Oregon5,6851.17×
Colorado5,3650.81×
Alabama5,1210.87×
South Carolina5,1170.8×
Oklahoma5,1061.09×
Louisiana4,6040.84×
Arkansas3,8891.12×
Connecticut3,8550.91×
Iowa3,7541.08×
Nevada3,6080.88×
Utah3,2600.86×
Kansas3,2090.96×
Mississippi2,8470.82×
West Virginia2,2401.14×
Nebraska2,1481.01×
Idaho1,7970.85×
New Mexico1,6340.77×
Maine1,5911.05×
Hawaii1,5840.87×
Alaska1,4881.65×
New Hampshire1,4770.89×
Rhode Island1,1950.89×
North Dakota1,1291.3×
Montana1,1260.96×
Delaware1,0980.94×
South Dakota1,0941.12×
Wyoming1,0311.65×
Vermont9971.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mafia Wars audience
BrandAffinityCategory
Home equity4.79×Home & Garden
Jingoism3.45×Politics & Society
Strategic human resource planning14.35×Business & Career
Home construction1.98×Home & Garden
Henry Hugglemonster23.98×Movies & TV
Stamp collecting5.92×Home & Garden
Elsword20×Games
Nationality2.59×Politics & Society
Comayagua26.93×Travel & Leisure
Personalised Gifts4.75×Home & Garden
Arnold Palmer6.35×Sports
Assassin's Creed II7.46×Games
Alaska1.69×Travel & Leisure
Mortgage insurance4.31×Business & Career
College of the Holy Cross13.72×Business & Career
Ketchum, Idaho25.1×Travel & Leisure
Bank account2.09×Business & Career
Cryptic crossword12.62×Technology & Electronics
Nebraska Cornhuskers6.37×Sports
3D printing1.92×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mafia Wars audience
TraitClusterScore
PatriotismCONSERVATISM1.78
IndulgenceJOY1.67
ExtroversionTHRILL1.23
LGBTQ+ IdentityOPEN1.04
Career OrientationPOWER1.04
MindfulnessBALANCE1.01

Worldwide distribution

Worldwide audience distribution share by country for Mafia Wars
CountryShare
United States44.9%
Italy7.2%
United Kingdom7.2%

See Mafia Wars audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Mafia Wars have in United States?

Mafia Wars has an estimated audience of 422,557 people in United States, concentrated in California and Texas.

What is the gender split and age of Mafia Wars fans?

39.2% of Mafia Wars fans are female, 60.8% are male, with an average age of 32.3 years.

Which brands do Mafia Wars fans like most?

Mafia Wars fans show strongest brand affinity for Home equity (4.79×), Jingoism (3.45×), and Strategic human resource planning (14.35×) over the country average.

Where do Mafia Wars fans live in United States?

Mafia Wars fans in United States are most concentrated in California (reach 44,350), Texas (reach 33,151), and New York (reach 26,577). These three regions account for the largest share of the active audience.

What other brands do Mafia Wars fans also like?

Beyond Mafia Wars itself, the audience over-indexes on Jingoism (3.45×), Strategic human resource planning (14.35×), Home construction (1.98×), and Henry Hugglemonster (23.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mafia Wars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.