Magnum Audience in United States

Magnum logo

Magnum has an estimated audience of 786,911 people in United States. 55.1% are female, 44.9% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Home equity, Governor of Michigan, Grace Slick, Wok.

The average Magnum fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Home equity, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (564.77× the country average). Demographically, the Magnum audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Magnum fans

Demographic split for Magnum audience in United States
MetricValue
Female55.1%
Male44.9%
Average age40.8
Estimated audience size786,911

Audience persona

The typical Magnum fan in United States is more female, around 40.8 years old, with strong Extroversion tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Magnum in United States
RegionReachAffinity
California193,2471.08×
Texas164,8761.17×
Florida137,7051.25×
New York105,4571.16×
Illinois86,9581.6×
Georgia56,5391.12×
North Carolina54,1861.1×
Ohio51,8641.03×
Michigan47,9091.12×
Pennsylvania47,9080.87×
Arizona47,6741.43×
New Jersey41,2230.99×
Virginia37,0590.93×
Colorado31,6621.23×
Massachusetts30,0710.94×
Tennessee30,0420.92×
Alabama29,8101.31×
Washington28,7550.88×
Indiana28,1530.94×
Maryland27,7180.99×
South Carolina25,5811.04×
Missouri24,8220.94×
Louisiana23,5851.12×
Minnesota23,5621.01×
Wisconsin20,7960.85×
Oklahoma18,7641.04×
Kentucky18,2120.89×
Connecticut16,1900.99×
Oregon15,6780.84×
Nevada15,3130.97×
Mississippi14,4871.08×
Utah13,3340.91×
Arkansas12,9870.97×
Iowa12,9770.96×
Kansas12,1310.94×
Nebraska8,6361.05×
Hawaii7,7081.1×
New Mexico7,1220.87×
Idaho6,3040.77×
West Virginia5,6790.75×
North Dakota5,2961.58×
Maine5,1670.88×
New Hampshire4,7250.73×
Rhode Island4,4320.85×
Washington, District of Columbia4,2420.86×
South Dakota4,0331.07×
Delaware3,9300.87×
Montana3,2540.72×
Alaska3,2150.92×
Vermont2,0090.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Magnum audience
BrandAffinityCategory
Keene, New Hampshire564.77×Travel & Leisure
Home equity6.94×Home & Garden
Governor of Michigan17.4×Politics & Society
Grace Slick18.74×Music & Radio
Wok11.98×Food & Beverages
Goop9.56×Internet & Social Media
headspace16.46×Health
Google Home11.09×Technology & Electronics
Cherish (group)18.52×Music & Radio
Fairy godmother10.4×Literature
Historic site5.37×Arts & Culture
Goma21.77×Travel & Leisure
TV Fanatic12.88×Movies & TV
Ira Glass20.06×Music & Radio
El Paso County, Colorado14.11×Travel & Leisure
Hipster9.8×Politics & Society
Kikar HaShabbat14.1×News
Cryptic crossword12.8×Technology & Electronics
Mathcore6.65×Music & Radio
Hardik Pandya11.78×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Magnum audience
TraitClusterScore
ExtroversionTHRILL1.23
Risk AppetiteTHRILL1.19
Luxury OrientationPREMIUM1.16
IndulgenceJOY1.11
TravellingTHRILL1.04
IndividualismJOY1.03

Worldwide distribution

Worldwide audience distribution share by country for Magnum
CountryShare
Malaysia25.8%
United States11.0%
Germany8.3%

See Magnum audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Magnum have in United States?

Magnum has an estimated audience of 786,911 people in United States, concentrated in California and Texas.

What is the gender split and age of Magnum fans?

55.1% of Magnum fans are female, 44.9% are male, with an average age of 40.8 years.

Which brands do Magnum fans like most?

Magnum fans show strongest brand affinity for Keene, New Hampshire (564.77×), Home equity (6.94×), and Governor of Michigan (17.4×) over the country average.

Where do Magnum fans live in United States?

Magnum fans in United States are most concentrated in California (reach 193,247), Texas (reach 164,876), and Florida (reach 137,705). These three regions account for the largest share of the active audience.

What other brands do Magnum fans also like?

Beyond Magnum itself, the audience over-indexes on Home equity (6.94×), Governor of Michigan (17.4×), Grace Slick (18.74×), and Wok (11.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Magnum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.