Mainstream Audience in United States

Mainstream logo

Mainstream has an estimated audience of 4,537,716 people in United States. 49.4% are female, 50.6% are male, average age 33.6. Top regions: California, Texas, Florida. Top brand affinities: Grace Slick, headspace, Wok, Goop, Dog breed.

The average Mainstream fan in United States is 33.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grace Slick, headspace, Wok, with strongest over-indexing on Grace Slick (29.84× the country average). Demographically, the Mainstream audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Mainstream fans

Demographic split for Mainstream audience in United States
MetricValue
Female49.4%
Male50.6%
Average age33.6
Estimated audience size4,537,716

Audience persona

The typical Mainstream fan in United States is balanced, around 33.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Grace Slick.

Top regions in United States

Top regions ranked by reach for Mainstream in United States
RegionReachAffinity
California595,8731.19×
Texas398,2661.02×
Florida320,8771.04×
New York264,3561.04×
Indiana232,1752.8×
Wisconsin170,0682.49×
Illinois151,1181×
Pennsylvania145,0780.95×
Georgia138,6790.99×
Ohio134,1260.96×
North Carolina125,1630.92×
Virginia116,4431.05×
New Jersey116,2731.01×
Washington105,8931.16×
Tennessee105,4331.16×
Michigan102,9440.87×
Massachusetts95,0301.06×
Minnesota87,8631.35×
Arizona83,7210.9×
Kentucky78,3911.38×
Maryland73,3690.94×
Mississippi64,5041.73×
South Carolina58,4380.86×
Colorado57,5980.81×
Missouri54,8750.75×
Alabama51,5860.81×
Oregon49,8550.96×
Louisiana48,0080.82×
Connecticut47,2371.04×
Iowa44,0711.18×
Oklahoma39,6690.79×
Nevada36,8580.84×
Kansas34,2640.96×
Arkansas34,1250.91×
Utah29,5940.73×
Idaho18,5090.81×
West Virginia18,2490.86×
New Mexico18,2490.8×
Hawaii18,2090.93×
Nebraska16,8960.74×
Maine14,7480.91×
Washington, District of Columbia14,4671.06×
New Hampshire14,2970.8×
Rhode Island11,4250.79×
Delaware9,3790.75×
North Dakota7,7530.83×
South Dakota7,7060.73×
Montana7,2870.58×
Alaska6,5680.68×
Vermont5,6190.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mainstream audience
BrandAffinityCategory
Grace Slick29.84×Music & Radio
headspace19.64×Health
Wok11.78×Food & Beverages
Goop9.02×Internet & Social Media
Dog breed1.9×Pets & Animals
Grinch6.37×Movies & TV
Google Home9.78×Technology & Electronics
Cherish (group)16.09×Music & Radio
Cryptic crossword22.39×Technology & Electronics
Goma24.39×Travel & Leisure
Hibachi9.6×Food & Beverages
Governor of Michigan8.42×Politics & Society
Urban Outfitters1.92×Shopping
Vocal harmony4.5×Music & Radio
Cam Ward3.76×Sports
Winemaking4.39×Food & Beverages
Ira Glass16.23×Music & Radio
3D printing2.28×Technology & Electronics
Fairy godmother6.57×Literature
Kikar HaShabbat14.14×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mainstream audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.23
Risk AppetiteTHRILL2.04
Early Adopter MentalityPOWER1.76
IndividualismJOY1.58
PatriotismCONSERVATISM1.46
Luxury OrientationPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for Mainstream
CountryShare
United States43.4%
Italy8.6%
Brazil8.2%

See Mainstream audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Mainstream have in United States?

Mainstream has an estimated audience of 4,537,716 people in United States, concentrated in California and Texas.

What is the gender split and age of Mainstream fans?

49.4% of Mainstream fans are female, 50.6% are male, with an average age of 33.6 years.

Which brands do Mainstream fans like most?

Mainstream fans show strongest brand affinity for Grace Slick (29.84×), headspace (19.64×), and Wok (11.78×) over the country average.

Where do Mainstream fans live in United States?

Mainstream fans in United States are most concentrated in California (reach 595,873), Texas (reach 398,266), and Florida (reach 320,877). These three regions account for the largest share of the active audience.

What other brands do Mainstream fans also like?

Beyond Mainstream itself, the audience over-indexes on headspace (19.64×), Wok (11.78×), Goop (9.02×), and Dog breed (1.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mainstream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.