Maintenance, repair, and operations Audience in United States

Maintenance, repair, and operations logo

Maintenance, repair, and operations has an estimated audience of 1,588,078 people in United States. 29.2% are female, 70.8% are male, average age 40.2. Top regions: South Carolina, New York, Texas. Top brand affinities: Historic site, Vocal harmony, Governor of Michigan, Hipster, Fairy godmother.

The average Maintenance, repair, and operations fan in United States is 40.2 years old, more male, and lives primarily in South Carolina. The audience is concentrated in South Carolina, New York, Texas. Top brand affinities include Historic site, Vocal harmony, Governor of Michigan, with strongest over-indexing on Historic site (35.93× the country average). Demographically, the Maintenance, repair, and operations audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Luxury Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 44 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Maintenance, repair, and operations fans

Demographic split for Maintenance, repair, and operations audience in United States
MetricValue
Female29.2%
Male70.8%
Average age40.2
Estimated audience size1,588,078

Audience persona

The typical Maintenance, repair, and operations fan in United States is more male, around 40.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Maintenance, repair, and operations in United States
RegionReachAffinity
South Carolina56,8312.38×
New York48,1750.54×
Texas45,5260.33×
California43,2350.25×
Florida27,2260.25×
Georgia22,5660.46×
Ohio21,4650.44×
Illinois21,2380.4×
Mississippi20,2601.55×
Michigan18,9940.46×
Tennessee18,6360.59×
Virginia18,4820.48×
Pennsylvania18,1150.34×
Indiana18,0280.62×
Louisiana18,0130.88×
Arkansas17,9981.38×
North Carolina17,9610.38×
Oklahoma17,6021×
Kentucky17,3230.87×
Alabama16,7680.76×
West Virginia16,7252.26×
Missouri16,2120.63×
Kansas15,4481.23×
Idaho15,4451.94×
Utah15,3191.08×
Washington15,2900.48×
Iowa14,6661.12×
Wisconsin14,1700.59×
Maryland14,0620.51×
New Jersey14,0280.35×
New Hampshire13,7812.2×
Arizona13,6460.42×
Massachusetts13,5740.43×
Nebraska13,4951.69×
Connecticut13,4740.85×
New Mexico13,4241.69×
Nevada13,3810.87×
Rhode Island13,3072.63×
Maine13,2992.34×
Colorado13,2140.53×
Oregon13,2100.73×
Minnesota12,6600.56×
Delaware11,9172.72×
Washington, District of Columbia8,6041.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maintenance, repair, and operations audience
BrandAffinityCategory
Historic site35.93×Arts & Culture
Vocal harmony13.72×Music & Radio
Governor of Michigan13.78×Politics & Society
Hipster17.83×Politics & Society
Fairy godmother12.63×Literature
Grinch5.89×Movies & TV
Mathcore10.57×Music & Radio
Hibachi8.45×Food & Beverages
Goop5.68×Internet & Social Media
MK4.27×Music & Radio
Cherish (group)10.86×Music & Radio
Wok6.35×Food & Beverages
El Paso County, Colorado11.82×Travel & Leisure
La Jolla8.33×Travel & Leisure
Nebraska Cornhuskers football3.19×Sports
TV Fanatic9.27×Movies & TV
Northrop Grumman5.36×Business & Career
Lahaina, Hawaii14.7×Travel & Leisure
JDSU2.42×Business & Career
Guitarist (magazine)8.53×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maintenance, repair, and operations audience
TraitClusterScore
Luxury OrientationPREMIUM2.03
Need for SecurityCONSERVATISM1.72
Quality AwarenessPREMIUM1.7
Risk AppetiteTHRILL1.69
Career OrientationPOWER1.58
DIY MentalityTHRILL1.57

Worldwide distribution

Worldwide audience distribution share by country for Maintenance, repair, and operations
CountryShare
United States6.9%
Japan3.8%
Italy2.8%

See Maintenance, repair, and operations audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Maintenance, repair, and operations have in United States?

Maintenance, repair, and operations has an estimated audience of 1,588,078 people in United States, concentrated in South Carolina and New York.

What is the gender split and age of Maintenance, repair, and operations fans?

29.2% of Maintenance, repair, and operations fans are female, 70.8% are male, with an average age of 40.2 years.

Which brands do Maintenance, repair, and operations fans like most?

Maintenance, repair, and operations fans show strongest brand affinity for Historic site (35.93×), Vocal harmony (13.72×), and Governor of Michigan (13.78×) over the country average.

Where do Maintenance, repair, and operations fans live in United States?

Maintenance, repair, and operations fans in United States are most concentrated in South Carolina (reach 56,831), New York (reach 48,175), and Texas (reach 45,526). These three regions account for the largest share of the active audience.

What other brands do Maintenance, repair, and operations fans also like?

Beyond Maintenance, repair, and operations itself, the audience over-indexes on Vocal harmony (13.72×), Governor of Michigan (13.78×), Hipster (17.83×), and Fairy godmother (12.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maintenance, repair, and operations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.