Man Booker Prize Audience in United States
Man Booker Prize has an estimated audience of 353,245 people in United States. 71.3% are female, 28.7% are male, average age 44.9. Top brand affinities: Home Bargains, Nationality, Steampunk, Minnesota, Nebraska Cornhuskers football.
Top brand affinities include Home Bargains, Nationality, Steampunk, with strongest over-indexing on Home Bargains (47.65× the country average). Demographically, the Man Booker Prize audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Tradition, Sustainability.
Category: Literature · Type: Event
Demographics of Man Booker Prize fans
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 44.9 |
| Estimated audience size | 353,245 |
Audience persona
The typical Man Booker Prize fan in United States is more female, around 44.9 years old, with strong Tradition tendencies and a notable affinity for Home Bargains.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Bargains | 47.65× | Shopping |
| Nationality | 4.09× | Politics & Society |
| Steampunk | 8.92× | Fashion & Accessoires |
| Minnesota | 2.3× | Travel & Leisure |
| Nebraska Cornhuskers football | 3.71× | Sports |
| Jesse Plemons | 3.46× | Movies & TV |
| Natural rubber | 1.87× | Cars & Mobility |
| Home staging | 4.34× | Home & Garden |
| Home equity | 1.59× | Home & Garden |
| Staycation | 2.59× | Home & Garden |
| Israel | 1.6× | Travel & Leisure |
| Elsword | 12.29× | Games |
| Ivey Business School | 22.61× | Business & Career |
| Necktie | 3.5× | Fashion & Accessoires |
| Urban horticulture | 2.42× | Home & Garden |
| Jeep Wagoneer | 3.82× | Cars & Mobility |
| Throne of Glass | 4.8× | Literature |
| KiwiCo | 4.42× | Kids & Family |
| Hawaiian quilt | 23.47× | Fashion & Accessoires |
| Goma | 10.83× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.87 |
| Sustainability | BALANCE | 1.75 |
| Community Orientation | OPEN | 1.58 |
| Design Affinity | PREMIUM | 1.55 |
| Mindfulness | BALANCE | 1.52 |
| Career Orientation | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 43.7% |
| United States | 30.6% |
| Italy | 3.3% |
See Man Booker Prize audiences in other countries
More Literature audiences in United States
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- NBA (91,514,318)
- MLB (63,450,411)
- FIFA World Cup (61,294,206)
- Ultimate Fighting Championship (40,015,324)
How to read this data
Audience size is the estimated number of people in United States who actively search for Man Booker Prize. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.